Sitecore | CXM | Customer Experience
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Sitecore | CXM | Customer Experience
Contents about Digital Marketing and Customer Experience Management using Sitecore platform
Curated by Roberto Nocera
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2016 Internet Trends Report

The 2016 edition of Mary Meeker's annual Internet Trends report covers today's Internet growth and an in-depth look at the following: • Global Internet us…
Roberto Nocera's insight:

to understand the current world #trends #cxm

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Facebook Chat Bots: The Future of Self-Service?

Facebook Chat Bots: The Future of Self-Service? | Sitecore | CXM | Customer Experience | Scoop.it
Facebook chat bots seek to enable customer self-service with its advanced intelligence capabilities.

Via Vocalcom
Roberto Nocera's insight:

Are bots new apps ? #box #cxm

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Vocalcom's curator insight, April 27, 4:10 AM

Facebook is determined to take customer service to the next level. The company recently revealed its Businesses for Messenger platform, highlighting the perks of its popular messaging app for customer engagement. Now, Facebook has announced it is granting businesses access to its API to further develop one feature of its Messenger platform: chat bots.

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4 Steps for Building a Better Customer Experience

4 Steps for Building a Better Customer Experience | Sitecore | CXM | Customer Experience | Scoop.it
[ Marketing ] 4 Steps to a Better Resident Experience: https://t.co/iKRMFMpCNd @B2Community #Multifamily https://t.co/g5dVgbdnOl
Via Journifica, Harald Henn
Roberto Nocera's insight:

4 simple steps to build awesome customer experience #cxm #customerexperience

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The economic essentials of digital strategy | McKinsey & Company

The economic essentials of digital strategy | McKinsey & Company | Sitecore | CXM | Customer Experience | Scoop.it

A supply-and-demand guide to digital disruption.


Via Fred Zimny
Roberto Nocera's insight:

A supply-and-demand guide to digital disruption.

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13 Digital Marketing Experts Make Bold Predictions for 2016

13 Digital Marketing Experts Make Bold Predictions for 2016 | Sitecore | CXM | Customer Experience | Scoop.it
Are you wondering where you should be spending your time and efforts when it comes to marketing your business in 2016?

Whether it’s online marketing or social media marketing, things change… someti
Roberto Nocera's insight:

Do you agree with these 13 predictions trends about Digital Marketing?

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Simplified Analytics: Machine Learning – a key to Digital Transformation !!!

Simplified Analytics: Machine Learning – a key to Digital Transformation !!! | Sitecore | CXM | Customer Experience | Scoop.it
industry – in old days we had to go to store to buy LP records, then came cassettes and CDs which were then disrupted due to introduction of MP3 format in 1990s. Later came IPod/IPhone and people could carry their mu
Roberto Nocera's insight:

Machine Learning success stories  #machinelearning #cxm

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How Mature Is Your Digital Customer Experience Strategy?

How Mature Is Your Digital Customer Experience Strategy? | Sitecore | CXM | Customer Experience | Scoop.it
The digital customer reality is upon us. eMarketer predicts that by 2017, more than one-third of all people around the globe will be smartphone users,

Via Fred Zimny
Roberto Nocera's insight:

The DX Maturity Assessment  is fundamental for your Organization #cxm #custExp

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Digital Transformation: From B2C to C2B

Digital Transformation: From B2C to C2B | Sitecore | CXM | Customer Experience | Scoop.it
Customers increasingly demand to companies what they need and only companies who are adaptive to accommodate them will thrive.
The Unity-of-Effort to adapt to Customer Requirements is the key driving force of the future business model.

Via Fred Zimny
Roberto Nocera's insight:

#customerexperience #cxm #digital

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Sitecore® Experience Platform™ 8.1

Sitecore® Experience Platform™ 8.1 | Sitecore | CXM | Customer Experience | Scoop.it

 Sitecore, the global leader in experience management software, today announced the full availability of Sitecore® Experience Platform™ (XP) 8.1, the next generation of its flagship product. Sitecore XP 8.1 enables marketers to turn every customer interaction into an extraordinary experience by offering customers relevant content in the appropriate context at the right time.

Roberto Nocera's insight:
Sitecore Launches Sitecore® Experience Platform™ 8.1 to Deliver World-Class Context Marketing at Scale #cxm #sitecore via @marcellopalmit

 


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How CMOs Can Build Cross-Functional Relationships & Improve The Customer Experience

How CMOs Can Build Cross-Functional Relationships & Improve The Customer Experience | Sitecore | CXM | Customer Experience | Scoop.it
Roberto Nocera's insight:

Transform Customer Experience with Advocacy #cxm #customerexperience #cmo

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The intersection of marketing and software comes to life in London - Chief Marketing Technologist

The intersection of marketing and software comes to life in London - Chief Marketing Technologist | Sitecore | CXM | Customer Experience | Scoop.it
The intersection of marketing and software comes to life in London http://t.co/Dt6bgNA8qd http://t.co/QzCLHNmAmE

Via Fred Zimny
Roberto Nocera's insight:

Interesting relation between CX and UX #cxm #customerexperience

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2015 Internet Trends Report

2015 Internet Trends Report | Sitecore | CXM | Customer Experience | Scoop.it
2015 Internet Trends Report | Kleiner Perkins Caufield Byers
Roberto Nocera's insight:

2015 Internet Trends http://www.kpcb.com/internet-trends #InternetTrends via @kpcb

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Nine questions to help you get your digital transformation right | McKinsey & Company

Nine questions to help you get your digital transformation right | McKinsey & Company | Sitecore | CXM | Customer Experience | Scoop.it
Becoming a digital organization requires fundamentally changing how you do business. Answering these nine questions can help break through the inevitable barriers. A McKinsey & Company article.

Via Fred Zimny
Roberto Nocera's insight:

Some useful questions for your company about digital transformation #digitaltransformation #digitalstrategy

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Selecting the Right Customer Loyalty Measures for your CX Efforts

Selecting the Right Customer Loyalty Measures for your CX Efforts | Sitecore | CXM | Customer Experience | Scoop.it
Customer loyalty plays a key role in any customer experience management program.
Via Journifica
Roberto Nocera's insight:

Customer Loyalty measurement approach #cxm #loyalty

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The Evolution Of Customer Service

The Evolution Of Customer Service | Sitecore | CXM | Customer Experience | Scoop.it

For consumers the future of customer service cannot come soon enough. The customer experience landscape is ripe for disruption. Companies are slowly making progress toward more seamless and simpler customer experiences.


Via Marc Wachtfogel, Ph.D.
Roberto Nocera's insight:

the vNext Customer Service #customerservice  #cxm

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Bruillon's curator insight, April 20, 2:05 PM
Et pour les salariés ?
康家菱's curator insight, April 24, 9:45 AM

诶诶WWWWWWWWW

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Customer experience - it's not about being great, it's about being effortless

Customer experience - it's not about being great, it's about being effortless | Sitecore | CXM | Customer Experience | Scoop.it
Stop trying to delight your customers" is not the mantra we expect to hear. But the data points towards a different goal: the effortless experience.
Via Harald Henn
Roberto Nocera's insight:

"Effortless experience" instead a simple cool customer experience

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Make a website emotion-aware with Sitecore using Microsoft's Project Oxford

Make a website emotion-aware with Sitecore using Microsoft's Project Oxford | Sitecore | CXM | Customer Experience | Scoop.it
I remember some years ago when responsive websites was new and fresh. Today are almost every website responsive. Why not put a new dimension to responsive websites - How about make the website resp...
Roberto Nocera's insight:

Great example to make your website emotion-aware with #Sitecore and #projectOxford @gorhal

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#SlackDown: A lesson in brand interaction. — Medium

#SlackDown: A lesson in brand interaction. - Medium
Yesterday, users of Slack experienced an end of days scenario. It. Stopped. Working.
Roberto Nocera's insight:

This is a real Customer Experience #cxm #CustomerExperience

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Mobile (App) Development with Sitecore

Are you a Sitecore developer with no experience with mobile development? Neither did Pieter while writing this synopsis. Join Pieter in his quest to become a m…
Roberto Nocera's insight:

A great presentation about App development with Sitecore @pieterbrink123 #sitecore #mobileapp #xamarin

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Creepy or Cool? What Consumers Think About the Store of the Future - AlleyWatch

Creepy or Cool? What Consumers Think About the Store of the Future - AlleyWatch | Sitecore | CXM | Customer Experience | Scoop.it

The “Store of the Future” combines in-store tech with the 5 forces of context — mobile, social media, data, sensors and location to provide rich, hyper-personalized shopping experiences.

But are consumers ready for it?

 

Via Marc Wachtfogel, Ph.D.
Roberto Nocera's insight:

Store of the Future elements for your customers


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Understanding consumer shopping behavior

Understanding consumer shopping behavior | Sitecore | CXM | Customer Experience | Scoop.it
With a transformation underway in the retail space, it is crucial that companies pay close attention to understanding consumer behavior and analyzing shopping trends.
Roberto Nocera's insight:

Trends in the consumer journey #infographic #cxm #customerexperience @cdelancray via @roberdan

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The 10 Most Popular CRM Products - TopRight Partners

The 10 Most Popular CRM Products - TopRight Partners | Sitecore | CXM | Customer Experience | Scoop.it

 In our digital and socially connected world, it’s not enough to have customers – you also gotta have buzz!   At least that is what is suggested by this popularity survey from the software review service Software Advice, which ranked CRM solutions based on three criteria: Number of users (how many individuals regularly use the product), Search traffic (the number of times the brand/product is searched on Google each month), and Social followers (how many followers the brand/product has on Twitter

Roberto Nocera's insight:

CRM as important tool to manage the customer experience #crm #msdyncrm #salesforce

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Roberto Nocera's curator insight, October 19, 2015 8:59 AM

Top 10 popular CRM products #crm #msdyncrm #salesforce #infographic

NOTRE DAME SCHOOL's curator insight, October 20, 2015 9:54 AM

Interesting!

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Speed to Advocacy: The New Measure of Customer Experience Excellence

Talk at Gartner CRM Conference, Sept 10, 2015, San Diego.


Via Fred Zimny
Roberto Nocera's insight:

see this interesting presentation about Customer Experience #cxm #cx #customerexperience

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13 Shocking Customer Service Statistics - Microsoft Dynamics Blog

13 Shocking Customer Service Statistics - Microsoft Dynamics Blog | Sitecore | CXM | Customer Experience | Scoop.it
Roberto Nocera's insight:

It’s frightening to think just how much poor customer service can impact the customer experience and the overall reputation and bottom lines of brands and organizations. Recent consumer surveys have shown that just a single poor customer service experience can lead to the sudden demise of even the longest customer relationship.  

#cxm #customerexperience #report @parature @MSFTDynamics

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Unicorn 3.0 Released

Unicorn 3.0 Released | Sitecore | CXM | Customer Experience | Scoop.it
It’s been over a year since the last major release of Unicorn, but I haven’t been bored. Today I’m happy to announce the release of Unicorn 3.0 and Rainbow 1.0.
Unicorn 101Sitecore development artifac
Roberto Nocera's insight:

It's an amazing tool to simplify deployment of Sitecore items @kamsar https://github.com/kamsar/Unicorn #sitecore 

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