Excerpt from the article by Brian Dean and published on Search Engine Watch: "If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.
It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.
1. Write Super-Long Video Descriptions The more YouTube knows about your video, the more confidently it can rank it for your target keyword. But more importantly, YouTube uses keywords in the description to rank you for super-long tail keywords. Make sure your video descriptions are at least 200 words.
2. Optimize Around "Video Keywords" Before deciding on a keyword for your video, check to see if there are video results on the first page. If so, that's a keyword you should strongly consider because you can potentially get your video ranked in Google and YouTube.
3. Get More Video Views From Online Communities Share your video liberally on online communities. This will hook your video up with the type of quality, high-retention views that YouTube likes to see.
4. Encourage Subscribing and Liking Subscribing and liking are two of the most important user experience signals that YouTube uses. At the end of your video, give people a strong call to action that encourages them to subscribe.
5. Create Keyword-Rich Playlists A keyword-rich playlist gives YouTube deeper information about your video's topic. And like we saw with your description, more text-based content=more views. Once you have 10 videos in your YouTube channel, organize them into tightly themed playlists..."
Excerpt from the article by Search Engine Watch: "You've spent years investing in SEO, and now your company dominates the rankings, but your site is outdated, isn't mobile-friendly, and you know it's time for a redesign. You've heard all the horror stories of how a site redesign can kill rankings, so you've held off as long as you can, but now it's time.
Here are five steps to ensure that you are able to successfully execute your site redesign without compromising months or possibly years of investment in SEO.
Step 1: Evaluate Your SEO Strategy: A site redesign is the perfect time to evaluate your SEO strategy and figure out which keywords and landing pages are providing the most value, and which ones are providing the least. This will allow you to know which keywords and landing pages to prioritize during the redesign.
Step 2: Keep the Same URL Structure or Implement 301 Redirects: As it pertains to SEO, it is ideal to maintain the same URL structure when executing a site redesign, but this not always practical. You may be moving the site to a new platform that requires a different URL structure, or you may have reorganized your content, which resulted in changes to the URL structure. In any case where changes to the URL structure are necessary, implementing page level 301 redirects is a necessity.
Step 3: Maintain On-Page Optimization: Maintaining on-page optimization is an obvious step, but a site redesign can often involve moving, revising, and adding new content, so with all these moving parts it's easy to forget the basics.
Step 4: Create HTML and XML Sitemaps: Create HTML and XML sitemaps to help search engines discover any new content and existing content that has moved to new URLs.
Step 5: Monitor, Measure, Improve: A site redesign should not be a once and done project. Just like any other marketing effort, the results of your redesign should be monitored, measured, and improved over time..."
What you have on your landing page can either make you or break you. Landing pages that work must be engaging, interesting and should capture the attention of visitors right away. Having a great landing page will ensure that more people take action making it possible for you to meet your company’s goals. Here is a look at why landing pages that work have video.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.