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10 LinkedIn Inbound Marketing Tips to Grow Your Social Reach

10 LinkedIn Inbound Marketing Tips to Grow Your Social Reach | Sirius Digital Marketing | Scoop.it

When it comes to reaching potential customers through social networking sites, Facebook and Twitter are probably the first channels that come to mind.

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How To Find Out If Your Site Has Been Penalised By Google | Internet Marketing Coach, Claire Jarrett AdWords Trainer & Consultant

How To Find Out If Your Site Has Been Penalised By Google | Internet Marketing Coach, Claire Jarrett AdWords Trainer & Consultant | Sirius Digital Marketing | Scoop.it
There are a number of different ways to get penalised by Google. I recently blogged about the ways to prevent your site from being penalised.
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5 SEO Goals for Content Development & Marketing | SEO Web Consulting Blog

5 SEO Goals for Content Development & Marketing | SEO Web Consulting Blog | Sirius Digital Marketing | Scoop.it

Discover 5 SEO Goals for Content Development & Marketing...they partner and collaborate for the best end result!

Sirius Digital Marketing's insight:

Discover 5 SEO Goals for Content Development & Marketing...they partner and collaborate for the best end result!

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5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website | Sirius Digital Marketing | Scoop.it

Excerpt from the article by Brian Dean and published on Search Engine Watch:
"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 

1. Write Super-Long Video Descriptions
The more YouTube knows about your video, the more confidently it can rank it for your target keyword.
But more importantly, YouTube uses keywords in the description to rank you for super-long tail keywords.
Make sure your video descriptions are at least 200 words.

 

2. Optimize Around "Video Keywords"
Before deciding on a keyword for your video, check to see if there are video results on the first page. If so, that's a keyword you should strongly consider because you can potentially get your video ranked in Google and YouTube.

 

3. Get More Video Views From Online Communities
Share your video liberally on online communities. This will hook your video up with the type of quality, high-retention views that YouTube likes to see.

 

4. Encourage Subscribing and Liking
Subscribing and liking are two of the most important user experience signals that YouTube uses.
At the end of your video, give people a strong call to action that encourages them to subscribe.

 

5. Create Keyword-Rich Playlists
A keyword-rich playlist gives YouTube deeper information about your video's topic. And like we saw with your description, more text-based content=more views.
Once you have 10 videos in your YouTube channel, organize them into tightly themed playlists..."

 

Read full original article:
http://searchenginewatch.com/article/2340726/5-Advanced-YouTube-SEO-Tactics-to-Drive-More-Traffic-to-Your-Videos-Website

 

Infographic credit (posted in the article): TAG SEO http://www.tagseoblog.com/images2/youtube-video-seo-ranking-factors-infographic.jpg


Via Giuseppe Mauriello
Sirius Digital Marketing's insight:

"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 
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FredColantonio's curator insight, April 22, 2014 3:07 AM

La vidéo est bonne pour le référencement, c'est une nouvelle fois confirmé.


"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors."

Mario Espinoza García's curator insight, April 30, 2014 5:13 PM

Interesting

WebMarketingStore's comment, May 31, 2014 5:16 AM
Really quite helpful. Like your tip about seeing if other videos ranks for my keyword.
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5 Conversion Studies Your Competitors Don’t Want You to Know About

5 Conversion Studies Your Competitors Don’t Want You to Know About | Sirius Digital Marketing | Scoop.it
We all know that great web design and conversions go hand-in-hand, but just what connects the two? Get the goods in these 5 studies.

Via Pedro Da Silva
Sirius Digital Marketing's insight:

We all know that great web design and conversions go hand-in-hand, but just what connects the two? Get the goods in these 5 studies.

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7 Marketing Principles for Success - Sirius Digital Marketing

7 Marketing Principles for Success - Sirius Digital Marketing | Sirius Digital Marketing | Scoop.it
You've heard of The Five P's of Marketing? Well we've added two more to the list and we now call it The Seven P's of Success - Get Upgraded to The Seven P's
Sirius Digital Marketing's insight:

Upgrade From The 5'Ps of Marketing to The 7 P's of Marketing Success #DigitalMarketing #BizTips

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8 Tips for Social Business Part 1 - Sirius Digital Marketing

8 Tips for Social Business Part 1 - Sirius Digital Marketing | Sirius Digital Marketing | Scoop.it
Evaluating your Social Goals After takin …
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Use Social to promote your business. Gain exposure, Identity, and influence. (Tip 1 of 8)

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5 Steps to Execute a Site Redesign Without Compromising SEO

5 Steps to Execute a Site Redesign Without Compromising SEO | Sirius Digital Marketing | Scoop.it

Excerpt from the article by Search Engine Watch:
"You've spent years investing in SEO, and now your company dominates the rankings, but your site is outdated, isn't mobile-friendly, and you know it's time for a redesign. You've heard all the horror stories of how a site redesign can kill rankings, so you've held off as long as you can, but now it's time.

Here are five steps to ensure that you are able to successfully execute your site redesign without compromising months or possibly years of investment in SEO.

Step 1: Evaluate Your SEO Strategy:
A site redesign is the perfect time to evaluate your SEO strategy and figure out which keywords and landing pages are providing the most value, and which ones are providing the least. This will allow you to know which keywords and landing pages to prioritize during the redesign.

Step 2: Keep the Same URL Structure or Implement 301 Redirects:
As it pertains to SEO, it is ideal to maintain the same URL structure when executing a site redesign, but this not always practical. You may be moving the site to a new platform that requires a different URL structure, or you may have reorganized your content, which resulted in changes to the URL structure. In any case where changes to the URL structure are necessary, implementing page level 301 redirects is a necessity.

Step 3: Maintain On-Page Optimization:
Maintaining on-page optimization is an obvious step, but a site redesign can often involve moving, revising, and adding new content, so with all these moving parts it's easy to forget the basics.

Step 4: Create HTML and XML Sitemaps:
Create HTML and XML sitemaps to help search engines discover any new content and existing content that has moved to new URLs.

Step 5: Monitor, Measure, Improve:
A site redesign should not be a once and done project. Just like any other marketing effort, the results of your redesign should be monitored, measured, and improved over time..."

Each step is analyzed with more detailed information. Read full original article here:
http://searchenginewatch.com/article/2336287/5-Steps-to-Execute-a-Site-Redesign-Without-Compromising-SEO 

 


Via Giuseppe Mauriello
Sirius Digital Marketing's insight:

Here are five steps to ensure that you are able to successfully execute your site redesign without compromising months or possibly years of investment in SEO.

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Brandon Meek's curator insight, March 27, 2014 11:53 PM

Its easy to just "put together" a new site. However its important to keep in mind how those new changes may impact your site's search performance. I think step 5 matters most.

 

Measure. Analyze. Optimize.

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What Your Logo's Color Says About Your Company (Infographic)

What Your Logo's Color Says About Your Company (Infographic) | Sirius Digital Marketing | Scoop.it

Understanding the science behind color could increase the effectiveness of your company's branding methods.


Via Olga Kravets
Sirius Digital Marketing's insight:

Understanding the science behind color could increase the effectiveness of your company's branding methods.

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Why Landing Pages That Work Have Video

Why Landing Pages That Work Have Video | Sirius Digital Marketing | Scoop.it

What you have on your landing page can either make you or break you. Landing pages that work must be engaging, interesting and should capture the attention of visitors right away. Having a great landing page will ensure that more people take action making it possible for you to meet your company’s goals. Here is a look at why landing pages that work have video.


Via Jeff Domansky
Sirius Digital Marketing's insight:

What you have on your landing page can either make you or break you. Landing pages that work must be engaging, interesting and should capture the attention of visitors right away.

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Jeff Domansky's curator insight, October 28, 2013 1:35 PM

Video delivers on landing pages. Get the picture?