"Not everyone is looking forward to this with open arms however, for the same reasons people are against ID cards, and have rightfully suspicious views of centralised data. Not everyone wants their underpants to beam their movements directly to the government or their spouse. Throwing a surprise party? Forget it. Hide-and-seek? Out of the question.
‘Everyday objects are increasingly going to become gateways to services beyond the objects themselves.’ says Nathan Miller, Insight Curator for Crayon consumer insight agency.. ‘Having ‘smart objects’ make decisions for us could be dangerous. However, as these objects and technologies become more accessible, it’s almost certain that many of us will find ways to control our own data. The centralisation, control and freeness of our data is a choice of design rather than a requirement of technology.’"