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Sinapsisele 3.0
Educomunicación Redes Ubicuidad Transmedia ELE y demás
Curated by Elisa Hergueta
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Rescooped by Elisa Hergueta from Transmedia: Storytelling for the Digital Age
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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | Sinapsisele 3.0 | Scoop.it

Sam Ford:  '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'


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The Digital Rocking Chair's curator insight, January 22, 2013 1:29 AM

Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.

Dolly Bhasin 's curator insight, January 22, 2013 10:08 PM

"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."

Rescooped by Elisa Hergueta from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling, Fan Culture and the Future of Marketing

Transmedia Storytelling, Fan Culture and the Future of Marketing | Sinapsisele 3.0 | Scoop.it

Knowledge@Wharton: "Our current multi-channel, multi-screen, "always on" world is giving rise to a new form of storytelling, dubbed "transmedia," that unfolds a narrative across multiple media channels" ...

 

DRC: Image from Perplex City


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