Transmedia Storytelling, Fan Culture and the Future of Marketing | Sinapsisele 3.0 | Scoop.it

Knowledge@Wharton: "Our current multi-channel, multi-screen, "always on" world is giving rise to a new form of storytelling, dubbed "transmedia," that unfolds a narrative across multiple media channels" ...

 

DRC: Image from Perplex City


Via The Digital Rocking Chair