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Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts | Hubspot

Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts | Hubspot | Simply Social Media | Scoop.it

Ever sinceTwitter made photos automatically display in-stream, they've been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads.


Though images themselves can help boost your presence, some are better than others. It's not just enough to slap any ol' image onto a tweet -- you need to choose the right image. 


But what does right really mean? Let's dig into it. Keep on reading to learn some essential do's and don'ts for using images on Twitter....

Jeff Domansky's insight:

Really useful Twitter image tips.

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Jeff Domansky's curator insight, July 22, 2014 1:12 PM

Really practical tips you can put to use easily.

Martina Patone's curator insight, July 29, 2014 7:54 AM

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Simply Social Media
Sharing the best social media tips and tactics with the emphasis on SIMPLE www.simplesocialmediabiz.com
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10/10 This Robot Yelps Better Than You

10/10 This Robot Yelps Better Than You | Simply Social Media | Scoop.it

With the rise of Internet sales and the eventual explosion of online reviews, a strong correlation has been formed between online restaurant ratings and business revenue.  For many restaurateurs, favorable reviews translate to better revenue and a stronger bottom line. However, the seedy side of the Web has also led to fake reviews of everything from bullion to bison. Now comes word that researchers at the University of Chicago have successfully taught a neural network to write realistic fake restaurant reviews. 

 

The idea was to see if a machine could learn to create malicious negative (or glowing) reviews to either kill or inflate online ratings. The results were startling. Humans were unable to differentiate between the machine generated and human-generated reviews.  With these new-age "ghost writers" now pushing commerce, one has to wonder if good taste is a thing of the past. Literally. Cartoon by Ed Hall.

Jeff Domansky's insight:

Fake restaurant reviews? Formidable!

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Jeff Domansky's curator insight, Today, 11:38 AM

Fake restaurant reviews? Formidable!

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How to Effortlessly Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

How to Effortlessly Create Beautiful Instagram Stories (and 10 Amazing Templates to Use) | Simply Social Media | Scoop.it

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month.

 

Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed.

 

But creating attractive Instagram Stories can be challenging and time-consuming. We’d love to help with that!

 

We’ve teamed up with the team at Adobe Spark, an awesome free design tool, to share 10 Instagram Stories templates you can use to quickly create your Instagram Stories content...

Jeff Domansky's insight:

Here's how to create engaging Instagram stories in under 10 minutes each. To make it even easier, Buffer's included 10 free Instagram Stories templates.

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Jeff Domansky's curator insight, August 11, 2:36 AM

Here's how to create engaging Instagram stories in under 10 minutes each. To make it even easier, Buffer's included 10 free Instagram Stories templates.

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How to Create the Best Facebook Business Page

How to Create the Best Facebook Business Page | Simply Social Media | Scoop.it

According to Facebook’s statistics, at the end of 2016, over 65 million businesses had created pages on Facebook.

 

If you thought that your market or industry was already tough, Facebook can complicate matters even more.

 

On Facebook, you’re not only competing with your direct competitors, but you’re also competing for attention with everyone else.

 

That’s why it’s so important to get everything right on your Facebook business page....

Jeff Domansky's insight:

Neil Patel shows a step by step guide to setting up your Facebook business page. Excellent, simple, effective. 9/10

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Jeff Domansky's curator insight, August 6, 9:58 AM

Neil Patel shows a step by step guide to setting up your Facebook business page. Excellent, simple, effective. 9/10

Everett Bowes's curator insight, August 6, 11:58 PM

Neil Patel shows a step by step guide to setting up your Facebook business page. Excellent, simple, effective. 9/10

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14 Essential Tips for an Engaging Facebook Business Page

14 Essential Tips for an Engaging Facebook Business Page | Simply Social Media | Scoop.it

Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users.


It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?


Wrong.


If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim.


For example, you can’t just choose any picture -- you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand. But it doesn’t end there -- so we compiled the tips below to make sure you're creating an engaging page that takes full advantage of everything Facebook marketing has to offer..

Jeff Domansky's insight:

HubSpot shows how to make a Facebook Business Page that will draw and sustain an engaged audience. Solid basics!

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Jeff Domansky's curator insight, June 22, 10:48 AM

HubSpot shows how to make a Facebook Business Page that will draw and sustain an engaged audience. Solid basics!

CCI VAL D'OISE's curator insight, June 24, 10:33 AM

HubSpot shows how to make a Facebook Business Page that will draw and sustain an engaged audience. Solid basics!

Diana Amaya's curator insight, June 26, 7:34 PM

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What is a Splash Page?

What is a Splash Page? | Simply Social Media | Scoop.it

The primary purpose of a splash page is to enhance the user’s experience by sharing specific information, feature a promotion, or show a disclaimer.Our comprehensive guide, “What is a Splash Page?” is the perfect resource for any marketer seeking to enhance their users’ experience with a splash page.In this splash page guide, you’ll learn:


- What splash pages are, how they’ve evolved over time, and how they allow you to interact with your visitors before the conversion happens


- How a splash page is different from your homepage and other landing pages


- What components should be used when creating an effective splash page


- What your options are for creating an optimized splash page that your visitors will appreciate....

Jeff Domansky's insight:

Instapage's guide was written to educate all marketers on splash pages, how they've evolved, what they include, and how to create them quickly and easily. A useful resource.

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Jeff Domansky's curator insight, June 16, 9:24 AM

Instapage's guide was written to educate all marketers on splash pages, how they've evolved, what they include, and how to create them quickly and easily. A useful resource.

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11 Little Facebook Tips That Bring BIG Engagement Results

11 Little Facebook Tips That Bring BIG Engagement Results | Simply Social Media | Scoop.it
Struggling to increase Facebook engagement? You need to make a few changes! Here's 11 Facebook tips that bring BIG engagement results.
Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Useful Facebook marketing tips.

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donhornsby's curator insight, May 30, 9:52 AM
If you want to increase engagement, you need to make a few changes. So… how can you do it? Below are a few tips to help you dazzle and delight your fans – and get your Facebook Page buzzing!
 
Christine Leahy's curator insight, May 30, 11:11 AM
Do you need to do a little spring cleaning with your social media profiles? These 11 tips have got me thinking about how I can improve my Facebook and Twitter pages.
 
Jeff Domansky's curator insight, May 31, 10:57 AM

Useful Facebook marketing tips.

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How to Craft the Perfect Post on Facebook, Twitter and Instagram - The Buffer Blog

How to Craft the Perfect Post on Facebook, Twitter and Instagram - The Buffer Blog | Simply Social Media | Scoop.it

With limited time and resources, creating a unique post for each social media channel can be a challenge, but it’s well-worth the effort.


So what does the perfect post for each social network look like?


In this article, we’ll guide you through the process of creating epic, engaging and beautifully crafted messages for Facebook, Twitter and Instagram....

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Jeff Domansky's curator insight, May 19, 9:09 AM

Buffer shares tips on the perfect, engaging content on Facebook,Twitter and Instagram.

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Character Count Guide for Blog Posts, Videos, Tweets & More | HubSpot

Character Count Guide for Blog Posts, Videos, Tweets & More | HubSpot | Simply Social Media | Scoop.it

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal.


For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight -- we'll explain why.) While we've written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character limits -- both enforced and ideal -- for different online channels, all in one place. 


Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube....

Jeff Domansky's insight:

Lindsay Kolowich uncovers the character limits and ideal character counts for posts to your blog, Facebook, Twitter, LinkedIn, Instagram, Snapchat and YouTube. Useful reference!

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Jeff Domansky's curator insight, April 25, 10:00 AM

Lindsay Kolowich uncovers the character limits and ideal character counts for posts to your blog, Facebook, Twitter, LinkedIn, Instagram, Snapchat and YouTube. Useful reference!

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Your First 100 Days as an Inbound Marketer: A Framework for Success

Your First 100 Days as an Inbound Marketer: A Framework for Success | Simply Social Media | Scoop.it

The most successful inbound marketers learn skills and create habits in their first 100 days in this new role. To make sure your trajectory is set correctly, we've catalogued much of what you'll need to succeed in inbound marketing.

 

Don't be scared by the length -- remember, this document is one to use over the course of three months. Still, it's not intended to be a complete list of every little thing you need to know -- rather, it’s a fairly comprehensive collection of the fundamentals. Your company's own plan can be tailored based on the goals you need to achieve, but this outline is a good guide to begin with....

Jeff Domansky's insight:

Hubspot's Lindsay Kolowich uncovers the best practices for your first 100 days as an inbound marketer. Highly recommended if you're new and need a place to start. 9/10

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Jeff Domansky's curator insight, March 2, 11:36 AM

Hubspot's Lindsay Kolowich uncovers the best practices for your first 100 days as an inbound marketer. Highly recommended if you're new and need a place to start. 9/10

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How to Use Hashtags on Twitter, Facebook & Instagram

How to Use Hashtags on Twitter, Facebook & Instagram | Simply Social Media | Scoop.it

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag."

 

For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. Now, I could swear that the only time I hear it referred to as a pound symbol is when I enter my PIN number to pay my cell phone bill. While hashtags were originally made famous by Twitter, they're now used on many major social networks, including Facebook and Instagram.

 

Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram....

Jeff Domansky's insight:

Learn what a hashtag is, why it works, and how it works on Twitter, Facebook, and Instagram.

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Jeff Domansky's curator insight, February 14, 12:51 AM

Just the basics or a refresher. Learn what a hashtag is, why it works, and how it works on Twitter, Facebook, and Instagram.

Ines Bieler's curator insight, February 14, 1:03 AM

Learn what a hashtag is, why it works, and how it works on Twitter, Facebook, and Instagram.

Elizabeth Hutchinson's curator insight, February 20, 1:20 AM
Not sure about hashtags? Here is how they work.
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The greatest content marketing case study in history

I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. It is my all-time favorite because it touches so many bases and I thought I would pass this along to you for a little fun and inspiration.

First I have to explain that this case study was featured on a General Electric blog that is now defunct and I can no longer find a link or the original article. I even asked GE for help but they could not locate the story either. So, you’re just going to have to settle for my description of this case. Here we go....

Jeff Domansky's insight:

Mark Schaefer shares an excellent GE case study.

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User Friendly On-Page SEO: A Short Guide

User Friendly On-Page SEO: A Short Guide | Simply Social Media | Scoop.it

On-page SEO is all about how well your website responds to Google ranking factors. And by your website, we mean exclusively your website – everything from your URL and your metadata, to your content, keywords and images.


What's beautiful about good on-page SEO is that's what's good for users tend to also be really good for search engines.


Before reading on, know that these aren’t magical tricks that will catapult your site to the first search positions. They’re good practices that will, in time, help your website rank high for a particular keyword, if the website is, indeed, relevant....

Jeff Domansky's insight:



An excellent set of basic SEO tips. Recommended for newbies or as a refresher.




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Jeff Domansky's curator insight, December 19, 2016 2:24 AM

An excellent set of basic SEO tips. Recommended for newbies or as a refresher.

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What Are The Best Times & Days to Post to Social Media?

What Are The Best Times & Days to Post to Social Media? | Simply Social Media | Scoop.it
Trying to find the optimal times and days for your social media posts can be a difficult challenge. You have to make it an effort to post at different times each day for each social media account, while tediously recording your results.

Via Brian Yanish - MarketingHits.com, Jeff Domansky
Jeff Domansky's insight:

Revisiting best times to post on various social media channels.

 
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DigitalDimension's curator insight, November 23, 2016 12:47 PM
¿Quieres saber cuáles son los mejores días y horas para publicar en las redes sociales? 
AvizorMedia's curator insight, November 24, 2016 3:36 AM
Los mejores días y horas para publicar en Redes Sociales. Interesante infografía ¿Conocías los datos? 
EL OBSERVATORIO DIGITAL's curator insight, December 10, 2016 4:01 AM
Completa infografía que ayuda a conocer los  mejores  momentos para publicar en las redes sociales (Facebook, Twitter...)
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Want to Understand Creativity? Enlist an AI Collaborator

Want to Understand Creativity? Enlist an AI Collaborator | Simply Social Media | Scoop.it
A METRONOME TICKS time. Not for the student, but for the teacher, who plays a short piano melody. Without missing a measure, the student follows with an improvised, yet derivative, cello run. The student plays the same run again, and then again. "I have it looping, actually, so you can hear the response over and over again," says the teacher, Jesse Engel, a computer scientist with Google Brain. "And you can hear some similarities with what I played, but it’s not doing the job of trying to replicate what I played. It’s trying to continue it in a meaningful way."The student here is an artificial intelligence algorithm; the instrument, a synthesizer. And the real lesson is teaching an audience of hundreds how computers might someday become capable of producing real works of art. Engels is onstage at NYU's Skirball Center for the Performing Arts as part of the 2017 World Science Festival, along with three likeminded experts. Each of them is there to showcase how they nurture creativity in computers....
Jeff Domansky's insight:
WIRED looks at how scientists and artists are working to nurture creativity in computers.
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5 Google Analytics Loopholes to Close ASAP

5 Google Analytics Loopholes to Close ASAP | Simply Social Media | Scoop.it

Google Analytics excels at providing you with excellent information about who’s coming to your site, what they’re reading, and whether there were any downloads or purchases.

 

But one of the big problems is that it tells you these facts in total or aggregate. That creates a ton of gaps in your data.

 

Staying on top of these problem areas is the only way to get accurate, trustworthy data.

 

Here are 5 Google Analytics loopholes you probably don’t know about. You can use them to close those gaps ASAP.

Jeff Domansky's insight:

Neil Patel offers five useful Google Analytics tricks.

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Jeff Domansky's curator insight, August 10, 10:30 AM

Neil Patel offers five useful Google Analytics tricks.

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Launching A Creative Marketing Campaign -- Without Breaking The Bank

Launching A Creative Marketing Campaign -- Without Breaking The Bank | Simply Social Media | Scoop.it
As CEO of a creative marketing and public relations firm, I’ve seen how unique marketing strategies can elevate a company’s brand awareness and drive ROI more than the traditional approaches. Executing a successful marketing campaign doesn’t require millions of dollars in funding: Small businesses and startups can market themselves on a small budget by thinking outside the box. Here are some tips to maximize your campaign efforts...
Jeff Domansky's insight:

When it comes to embarking on a marketing campaign, many business professionals can feel the dollars emptying out of their pockets. But achieving brand recognition goes beyond spending thousands on advertising.

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Jeff Domansky's curator insight, July 7, 9:22 AM

When it comes to embarking on a marketing campaign, many business professionals can feel the dollars emptying out of their pockets. But achieving brand recognition goes beyond spending thousands on advertising.

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White House press briefing goes off-camera, no audio broadcast allowed

White House press briefing goes off-camera, no audio broadcast allowed | Simply Social Media | Scoop.it

The White House press briefing has seen better days. Lately, in fact, the briefing is often not seen at all.

 

For four days last week, representatives for President Trump skipped the usual on-camera briefing to take questions off-camera. This wasn't the first time the White House had taken this step, but this month has brought an added twist.

 

In response to networks like CNN that decided to broadcast audio of the briefing, even without a visual to accompany, the White House barred attendees from doing that, too. Monday's briefing -- the White House termed it a "gaggle," a more informal set-up, though it took place in a format much like a briefing -- was likewise off-camera, with audio broadcasting forbidden.

Even when they have done on-camera briefings, White House press secretary Sean Spicer and his occasional fill-in, deputy press secretary Sarah Huckabee-Sanders, have done their part to further marginalize the briefing, routinely responding to reporters' questions by professing ignorance.

Jeff Domansky's insight:

Let's just cancel the fake press briefings! 

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How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist

How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist | Simply Social Media | Scoop.it

It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in.


Titles are what sell the content. They represent it in search engines, in email, and on social media. It's no surprise, then, that some of the most common questions we get concern crafting titles.


How long should my headline be? What words should I use? What words should I avoid? Should I optimize it for search, or for social? Or both?


Luckily, we've come up with a simple formula for writing catchy headlines and blog titles that you can reference from here on out. So let's just dive right in, shall we?...

Jeff Domansky's insight:

Here's HubSpot's formula for how to write a headline or blog title your readers can't help but click. Useful reminders.

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Jeff Domansky's curator insight, June 15, 9:55 AM

Here's HubSpot's formula for how to write a headline or blog title your readers can't help but click. Useful reminders.

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YouTube SEO: How to Optimize Videos for YouTube Search

YouTube SEO: How to Optimize Videos for YouTube Search | Simply Social Media | Scoop.it

When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.


And once upon a time, that content was largely limited to the written word. Eleven years later, that's no longer the case -- a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos.


That last part -- video -- continues to be on the rise. According to the 2017 State of Inbound, marketers named video as a huge disruptor. "I mostly write content right now," one respondent said, "but I'm afraid it may begin to diminish more and more with video." And with the rise of other content formats comes the need to optimize them for search. One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included).


But how does that work? What are the steps you need to take to optimize your YouTube channel for search? We've outlined some major tips below. And if you're short on time, no problem -- check out the video summary here....

Jeff Domansky's insight:

Smart SEO: Learn about the seven most important things to optimize for YouTube search.

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Jeff Domansky's curator insight, May 31, 10:24 AM

Smart SEO: Learn about the seven most important things to optimize for YouTube search.

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39 Essential Google Search Operators Every SEO Ought to Know

39 Essential Google Search Operators Every SEO Ought to Know | Simply Social Media | Scoop.it

In SEO, it’s often the little things that matter. After you’ve learned the basics, you can’t stop. You need to push yourself and learn more and more. You might not learn anything that will revolutionize how you look at SEO, but I guarantee that you will learn how to become a better SEO.


One of my favorites? Using advanced search operators. Why are these so important? In one word: Google.


Every SEO should know Google like the back of their hand. It’s by far the most important search engine to focus on, and it’s how many of your future customers will find you.


I’ve met a lot of SEOs who could recite Google’s last 10 algorithm updates, but they can’t actually use Google all that well. Imagine that!


By using search operators, you can slash the time you spend on Google and get better results. And the best part: It’s not difficult at all. Even if you’re not doing a lot of SEO, you owe it to yourself to learn these so you can use them in your day-to-day work....

Jeff Domansky's insight:

Search better with these excellent reresher tips on Google search operators from Neil Patel. Highly recommended. 9/10

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Jeff Domansky's curator insight, May 13, 11:51 AM

Search better with these excellent reresher tips on Google search operators from Neil Patel. Highly recommended. 9/10

rejaliclinic's curator insight, May 22, 8:49 AM

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Micro-Influencer Marketing: A Comprehensive Guide | HubSpot

Micro-Influencer Marketing: A Comprehensive Guide | HubSpot | Simply Social Media | Scoop.it

A newer concept known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands partner with individuals with smaller followings on social media to promote products with authentic, visual posts instead of sponsored ads.


In this blog post, we’ll tell you everything you need to know about micro-influencers, including what brands are using them successfully and how you can connect with these individuals to promote your brand....

Jeff Domansky's insight:
Jeff Domansky's insight:


You've heard of influencer marketing, but have you heard of micro-influencers? Learn more about the new social media advertising strategy all over Instagram.


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Jeff Domansky's curator insight, March 7, 10:29 AM

You've heard of influencer marketing, but have you heard of micro-influencers? HubSpot helps you learn more about the new social media advertising strategy all over Instagram.

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16 Content Marketing Tools You Can Use to Build Up Your Blog | A Blog On Blogging

16 Content Marketing Tools You Can Use to Build Up Your Blog | A Blog On Blogging | Simply Social Media | Scoop.it

In today’s blog post, I want to share with you my 16 best content marketing tools I have been using and how I think you can also use them to build up a solid content marketing strategy.

 

Most of them are free to use so you have nothing to lose trying them, I will mention a few that might have some payment required but I’ll keep those to a minimum. Let’s get into it....

Jeff Domansky's insight:

A really simple toolkit for new bloggers with tips to get you oriented.

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Jeff Domansky's curator insight, February 25, 10:44 AM

A really simple toolkit for new bloggers with tips to get you oriented.

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6 Ways To Use Twitter's Website Cards

6 Ways To Use Twitter's Website Cards | Simply Social Media | Scoop.it

Twitter launched Website Cards, a great new option for content marketers on the social network. Twitter defines Website Cards as “a new way for advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post.”


The Website Cards allow users to preview an image, see related context and experience a clear call to action in their timelines before tapping — something that may also increase the quality of click-throughs your brand is getting.In testing, brands saw significant decreases in cost-per-click (CPC) compared to campaigns that used an image and URL to drive website traffic, as well as higher engagement rates and click-through rates. 


Now you know what Website Cards are, but what can you do with them? Read on, friends....

Jeff Domansky's insight:

Twitter launched Website Cards, a great new option for content marketers on the social network, but what can you do with them exactly? Read on.

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The social media marketing checklist your business needs in 2017

The social media marketing checklist your business needs in 2017 | Simply Social Media | Scoop.it

As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence.


It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every brand that tries to stay competent.


No matter what goals you set for the new year, you still need to stay on top of your brand’s social media marketing and the right checklist may help you with all the tasks you need to do at the beginning of the year....

Jeff Domansky's insight:

Handy social marketing checklist.

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Jeff Domansky's curator insight, January 27, 10:34 AM

Handy social marketing checklist.

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Anatomy of a Great LinkedIn Sales Message | HubSpot

Anatomy of a Great LinkedIn Sales Message | HubSpot | Simply Social Media | Scoop.it

If you're using LinkedIn for sales correctly, you won't insert an ask into your initial invitation to connect. It's only after the prospect accepts your personalized connection request and you've diligently observed their behavior on the network that you can follow up with a meeting proposal.


But just like cold sales emails, there's a right way and a wrong way to write a LinkedIn message.


Whether you're sending an InMail or a good old-fashioned message, look to the following template as a guide.


Let's dig into the nine components....

Jeff Domansky's insight:

If you're pitching your prospects via LinkedIn messages, you're doing it wrong. Here's how to do it right.

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Jeff Domansky's curator insight, December 19, 2016 2:51 AM

If you're pitching your prospects via LinkedIn messages, you're doing it wrong. Here's how to do it right.