Simply Social Media
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Simply Social Media
Sharing the best social media tips and tactics with the emphasis on SIMPLE www.simplesocialmediabiz.com
Curated by Jeff Domansky
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The Best Times to Use Long Form Landing Pages

The Best Times to Use Long Form Landing Pages | Simply Social Media | Scoop.it
When you create landing pages, sometimes you’re forced to make some tough calls — deciding on the type of headline, all the way down to the colors on the page, and CTA button copy.


Every single decision has a significant impact on your conversion rate. Of course, this puts added pressure on you to get all the elements perfect before you publish the page.


The data you collect with A/B testing puts a lot of the CRO questions to bed, but the thing with testing is that it’s not an immediate solution. You can’t rely on A/B testing data as soon as you publish your page.


This is where CRO best practices come into play.
We’re going to make a case for both types of pages and argue why one should take precedence over the other. Then, we’ll give you a list of factors that will help you decide the length of your pages once and for all.


Let the debate begin....

Jeff Domansky's insight:

Going along or going short on landing pages? Valuable advice on landing page strategies and tips to get best results from your landing page efforts. Recommended reading for social marketers.

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Jeff Domansky's curator insight, July 25, 1:38 PM

Valuable advice on landing page strategies and tips to get best results from your landing page efforts. Recommended reading for social marketers.

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How to Use Social Media for Customer Research : Social Media Examiner

How to Use Social Media for Customer Research : Social Media Examiner | Simply Social Media | Scoop.it
Looking for a low-cost way to conduct consumer research?

Social media can provide a free treasure trove of data about your customers.

With the right social media tools, you can learn what questions your customers have and which types of content they’re sharing.

This information will help you answer their questions, solve their problems and define your social media and content strategies.

In this post, you’ll learn how to quickly conduct research on social media and put it into action.
Jeff Domansky's insight:

Great post, still relevant and useful for new social marketers.

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Everything You Ever Wanted to Know About Snapchat (But Were Afraid to Ask) - Hootsuite

Everything You Ever Wanted to Know About Snapchat (But Were Afraid to Ask) - Hootsuite | Simply Social Media | Scoop.it

Even though Snapchat is said to have over 150 million daily users, many are still at a loss for where the app fits into their marketing plan.


Think for a moment about some of your most embarrassing moments. Perhaps you fell off of a chair in the middle of a painfully hip, packed restaurant (me). Maybe you fell asleep in the middle of a meeting and got called out by your coworkers (me). Perchance you were at a professional development event at a colleague’s family cabin and broke the host’s hammock (spoiler alert: me). Whatever your most cringe-worthy moments, I bet you wish they could disappear forever after 10 seconds. This is what sets Snapchat apart.


While it can’t erase embarrassing memories from your life, Snapchat’s fleeting nature has been both a blessing and a curse for brands using the image-sharing platform. With the maximum lifespan of a Snap being 24 hours, businesses and brands have had to approach marketing differently on the platform.


To help you navigate these uncharted waters, we asked our community for their top Snapchat questions and answered them below....

Jeff Domansky's insight:

Useful answers to Snapchat questions.

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Jeff Domansky's curator insight, July 10, 12:36 AM

Useful answers to Snapchat questions.

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5 Free Ways to Build Your Personal Brand on LinkedIn : Social Media Examiner

5 Free Ways to Build Your Personal Brand on LinkedIn : Social Media Examiner | Simply Social Media | Scoop.it

Do you want to build visibility on LinkedIn? Discover five free ways to showcase yourself and your work to the people you want to connect with on LinkedIn.

Jeff Domansky's insight:

Here's how to use LinkedIn to build your network and brand.

 
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Jeff Domansky's curator insight, July 4, 11:15 PM

Here's how to use LinkedIn to build your network and brand.

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5 Ways to Grow Your LinkedIn Group : Social Media Examiner

5 Ways to Grow Your LinkedIn Group : Social Media Examiner | Simply Social Media | Scoop.it

Do you want more people to join your LinkedIn group?

Are you looking for tips to get more exposure for your group?

LinkedIn groups are a great way to generate leads and increase influence within an engaged community.

In this article, you’ll discover five ways to quickly build a larger membership for your LinkedIn grouP....

Jeff Domansky's insight:

Basic LinkedIn promotion tips you can put into use easily.

 
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Jeff Domansky's curator insight, June 27, 11:10 PM

Basic LinkedIn promotion tips you can put into use easily.

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6 Tips for Writing Effective Content

6 Tips for Writing Effective Content | Simply Social Media | Scoop.it

Written content plays an important part in just about every small business. Whether it's marketing material, product descriptions, blog posts, or educational articles, that content tells potential customers who you are and what you represent as a business; it solidifies and reiterates your brand.

But it's all too easy to fall into a content-writing rut—especially if you've been writing content for a number of years. If you're producing the same type of material and covering the same topics over and over again, your content may be less effective. Don't worry, though. You can reverse this trend with a few simple tweaks.

In this article, we'll look at six ways that you can improve the quality of your content and keep your readers engaged and interested....

Jeff Domansky's insight:

Six very practical and useful tips for better content.

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Jeff Domansky's curator insight, June 17, 7:06 PM

Six very practical and useful tips for better content.

 
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How to Search on Google: 31 Advanced Google Search Tips

How to Search on Google: 31 Advanced Google Search Tips | Simply Social Media | Scoop.it

If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn.


On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips. Then, you’ll then have the tips on hand when you're ready to pull your hair out in frustration watching a neophyte repeatedly type in basic queries in a desperate attempt to find something.


The following advanced Google search tips are based on my own experience and things that I actually find useful. I’ve kept the descriptions of the search tips intentionally terse, as you’re likely to grasp most of these simply by looking at the example from Google anyway....

Jeff Domansky's insight:

Here's an oldie but goodie HubSpot post with 31 advanced search tips for conducting better Google searches so you can get to your results faster.

 
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Jeff Domansky's curator insight, May 28, 12:22 PM

Here's an oldie but goodie HubSpot post with 31 advanced search tips for conducting better Google searches so you can get to your results faster.

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A Proven Blueprint for Creating a Sales Funnel with Content

A Proven Blueprint for Creating a Sales Funnel with Content | Simply Social Media | Scoop.it

You want to be writing the right content, right?

I mean, if you're not getting anything out of your blog, why are you (or your content creators) spending hours researching, writing and formatting?

This article will break down the 10 most important pieces of content and how they can be used in combination to attract readers, generate leads, nurture those leads into signups and those signups into upgrades....

Jeff Domansky's insight:

Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10

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advancedrampant's curator insight, March 14, 11:44 PM

Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10

Mark E. Deschaine, PhD's curator insight, March 15, 7:28 AM

Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10

Anna Morgan's curator insight, March 16, 4:23 PM

Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10

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Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways to Use Advanced Search for Marketing and Sales

Superhuman Guide to Twitter Advanced Search: 23 Hidden Ways to Use Advanced Search for Marketing and Sales | Simply Social Media | Scoop.it

Twitter has an amazing, yet somewhat little-known Advanced Search tool to help you find exactly what we’re looking for.Looking to find your next customers? Advanced Search can help.

 

Want to measure the happiness of your current customers? Yep, Advanced Search is what you need.Advanced Search is a goldmine for marketers and small business owners. In this post I’m super excited to share some top tips and tricks to help your business win with Twitter Advanced Search....

Jeff Domansky's insight:

Ash Read from Buffer looks at all the many uses of Twitter advanced search for marketing, research, competitor analysis, sales, and more. Recommended reading!  9/10

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Cinta's curator insight, March 4, 2:33 AM

Ash Read from Buffer looks at all the many uses of Twitter advanced search for marketing, research, competitor analysis, sales, and more. Recommended reading!  9/10

WikiBlinks's curator insight, March 5, 1:32 AM

Ash Read from Buffer looks at all the many uses of Twitter advanced search for marketing, research, competitor analysis, sales, and more. Recommended reading!  9/10

Benoit Gourier's curator insight, April 3, 2:57 AM

Ash Read from Buffer looks at all the many uses of Twitter advanced search for marketing, research, competitor analysis, sales, and more. Recommended reading!  9/10

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The Rocket Formula for social media campaign planning

The Rocket Formula for social media campaign planning | Simply Social Media | Scoop.it

But here’s what you need to do to plan your campaign:

  1. Pre-campaign planning
  2. Define your campaign goals and metrics
  3. Targeting – who you are going to target and how
  4. Map out your funnels
  5. Create your content and build your editorial calendar
  6. Get all your tracking in place – goals, URL builder, etc.
  7. Campaign Launch
  8. Optimization – assess and adjust
  9. Evaluate at the end of project.


We call this the rocket formula, so of course we have an image of a rocket!...

Jeff Domansky's insight:

Ian Cleary cheers a helpful formula for social media planning

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Jeff Domansky's curator insight, January 26, 11:33 PM

Ian Cleary shares a helpful formula for social media planning.

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11 Testimonial Page Examples You'll Want to Copy

11 Testimonial Page Examples You'll Want to Copy | Simply Social Media | Scoop.it
To prove the value of what you have to offer, why not let your happy customers do the talking? 


Your testimonial page serves as a platform to show off how others have benefited from your product or service, making it a powerful tool for establishing trust and encouraging potential buyers to take action. Plus, having a testimonial page serves as yet another indexed page on your website containing content covering product features, pain points, and keywords you're trying to rank for.

What are some examples of great testimonial pages? Here are 11 of the best examples out there to inspire you....

Jeff Domansky's insight:

Great landing page lessons.

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Jeff Domansky's curator insight, January 8, 9:19 PM

Great landing page lessons.

Jeffbezos's comment, January 22, 7:04 AM
Top 20 Link Building SEO Tips 2016
http://www.linkresearchtools.com/case-studies/link-building-techniques/
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24 Clever 404 Error Pages From Real Websites

24 Clever 404 Error Pages From Real Websites | Simply Social Media | Scoop.it

It's a bummer, but a fact of life. And the reaction of visitors when they land on your temporarily unavailable website can run the gamut -- from "taking it in stride" to "totally losing their minds."


While there's nothing you can do about the latter, you can make your website downtime a little less of a pain by having a creative error 404 message. This can do wonders to make your website visitors crack a smile in an otherwise frustrating situation....

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A simple guide to promote your blog in 2015 | Scoop.it Blog

A simple guide to promote your blog in 2015 | Scoop.it Blog | Simply Social Media | Scoop.it

Many influencers talk about the 80/20 rule: you should spend 20% of your time creating content and 80% of your time promoting it. Although I think this ratio really depends on your job, needs and company, it does capture one thing: if you write amazing content but don’t shout out your did so, no one will hear you.

And as far as promoting your blog goes, you can pick and choose on the list above the items that make most sense to your company. If for instance you work for a very technical B2B company and your target audience is above 50 years old, you might want to consider investing in LinkedIn rather than Facebook, leverage influencers and invest time in guest blogging. It all really depends on your audience, where they are and what they care about.

There is one very important point I’d like to add to this infographic: it’s not content repurposing (which I thing is one of the leanest way to do content marketing, it saves an incredible amount of time), it’s content recycling....

Jeff Domansky's insight:

Need advice on how to promote your blog? Scoop it has some great suggestions

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Antonella Pezzarossa's curator insight, October 26, 2015 5:22 AM
"Promoting your blog regularly is the key." And with an integrated approach, I would add.
Steven Adams's comment, October 27, 2015 10:22 AM
Scoop.it, Triberr.com, Inbound.org are the best best place for promoting your blog.
Tommy Landry's comment, October 27, 2015 1:14 PM
I agree Steven. Scoop.it and Inbound are the most important to me, followed by Triberr and other places.
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9 Small Business Twitter Marketing Examples to Study : Social Media Examiner

9 Small Business Twitter Marketing Examples to Study : Social Media Examiner | Simply Social Media | Scoop.it

Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition....

Jeff Domansky's insight:

This older post is still relevant and very valuable for new content marketers.

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Jeff Domansky's curator insight, July 25, 1:01 PM

Here's a collection of valuable lessons from small businesses using Twitter for marketing.

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Bits

Bits | Simply Social Media | Scoop.it
In 1992, Bruce Springsteen recorded a song about media overload and its discontents. He called it “57 Channels (And Nothin’ On).”How quaint.In 2016, Brian X. Chen writes, it’s possible to save money by ditching traditional cable providers, and instead subscribing to nonstandard broadcast services offering 55, 70, or 100 channels. But you probably won’t like it. It’s not that there ain’t nothin’ on, either. The reasons these other services can’t match traditional expensive cable packages tell us much about a seldom-examined question: Why, in this day and age, do we still watch so much TV?
Jeff Domansky's insight:
189 channels and still nothing to watch!
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Help! I just launched a new website and my search rankings tanked!

Help! I just launched a new website and my search rankings tanked! | Simply Social Media | Scoop.it

Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you give the green light to launch.

Suddenly, you realize you forgot to plan for one crucial element: the SEO best practices that you had so carefully incorporated into your old website.

Unfortunately, this is not just a nightmare that can be forgotten once you’ve had your morning coffee, but something I’ve seen happen to countless small businesses over my 10 years as the owner of an SEO and online marketing agency.

Your redesigned website was meant to give your business a new lease on life, but instead, you’ve destroyed your organic search rankings and traffic overnight. When you change your site without thoroughly thinking through the SEO implications, you might do something harmful like throw away substantive content or change every page’s URL without making sure to redirect the old ones....

Jeff Domansky's insight:

Cautionary SEO tips to help you launch your redesigned website without losing your page rank.

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Jeff Domansky's curator insight, July 4, 11:29 PM

Cautionary SEO tips to help you launch your redesigned website without losing your page rank.

 
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10 Ways to Use Snapchat for Business : Social Media Examiner

10 Ways to Use Snapchat for Business : Social Media Examiner | Simply Social Media | Scoop.it
Wondering how to use Snapchat for your business?

Want to create deeper connections with your followers?

Snapchat can help you build an engaged following, increase loyalty, and boost your brand visibility.

In this article, you’ll discover 10 ways to use Snapchat for business.
Jeff Domansky's insight:

Thinking about Snapchat for your business? These tips will help you connect better for your business.

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Jeff Domansky's curator insight, June 27, 11:14 PM

Thinking about Snapchat for your business? These tips will help you connect better for your business.

Alexandra Hayes's curator insight, June 30, 5:57 PM
Snapchat makes followers feel like they are getting the back stage view on things. People are nosy and want to know all aspects of a business. If businesses use a social media outlet like Snapchat it make increase traffic for the company!!
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How to Create the Perfect Twitter Marketing Strategy

How to Create the Perfect Twitter Marketing Strategy | Simply Social Media | Scoop.it
In this post, I'll show you how you can use SocialBro to segment your Twitter audience. You can use this data to find the people you should be connecting with.

You'll be able to create targeted audience segments for your specific Twitter goals.

In doing this, you'll create your own perfect Twitter marketing strategy. And you'll have people chomping at the bit to read your tweets.
Jeff Domansky's insight:

Kristi Hines offers in-depth tips on how to create the perfect Twitter marketing strategy. Recommended reading. 9/10

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Jeff Domansky's curator insight, June 18, 5:51 PM

Kristi Hines offers in-depth tips on how to create the perfect Twitter marketing strategy. Recommended reading. 9/10

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Does Keyword Research Even Matter Anymore?

Does Keyword Research Even Matter Anymore? | Simply Social Media | Scoop.it

I’m going to share with you three ways to go beyond basic keyword research. Although keyword research should still be a part of your SEO, it’s only the start.

I’m confident that these advanced research methods will add rocket fuel to your marketing, attract targeted traffic, earn valuable links, and ultimately boost your revenue.

I will explain in detail how to use each of these powerful research methods.

First of all, let me preface this by revealing something you may not know about Google: the algorithm changes 500-600 times per year.

That’s a rate of nearly 1.5 changes a day!

Even with all the marketing ability I’ve developed running my various businesses, I can’t hope to keep up with the rapid pace of change in the Google search algorithm and its machine learning. Odds are, neither can you.

So, now that you understand the why, let’s dive into the how. This is how we do keyword research in today’s world....

Jeff Domansky's insight:

Neil Patel shares the latest on keyword research and SEO along with some valuable basic tips and tools. Recommended reading for a refresher, SEO update or if you're new to keywords.  9/10

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Jeff Domansky's curator insight, June 17, 1:30 PM

Neil Patel shares the latest on keyword research and SEO along with some valuable basic tips and tools. Recommended reading for a refresher, SEO update or if you're new to keywords.  9/10

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How to Create a LinkedIn Company Page

How to Create a LinkedIn Company Page | Simply Social Media | Scoop.it

You may have heard that a LinkedIn Company Page is not the most effective way to generate leads or business on LinkedIn.

I myself have wrote about this very fact comparing the effectiveness of a LinkedIn personal profile vs a Company Page.

 
Even though you may not generate a lot of business when you create a Company Page on LinkedIn, it doesn’t mean that your business shouldn’t have one.

While LinkedIn Company Pages will never replace your LinkedIn personal profile in importance and ability to produce results, there are a number of reasons/benefits as to why you should have one for your company

Jeff Domansky's insight:

Melonie Dodaro shares basic tips on how to create a LinkedIn Company Page.

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Jeff Domansky's curator insight, April 17, 9:00 PM

Melonie Dodaro shares basic tips on creating a Company Page on LinkedIn. Nice and easy for newbies.

amjad_digitalenglish's curator insight, April 20, 5:03 PM
y

you can start your own company page on LinkedIn
 
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How to Learn Social Media Marketing: 41 Resources for Beginners

How to Learn Social Media Marketing: 41 Resources for Beginners | Simply Social Media | Scoop.it

For many, social media is simply a place to post links to content they've created in hopes that thousands will see it, click through, and share with their followers. So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion. This is not going to bring results.


Social marketing is a lot of work, and it takes time listening and responding. It's social, and anything social takes an investment of effort and skill. 


Check out these 41 resources that will help you develop the skills needed to be effective on social media. You may want to bookmark this post so you can easily refer to it again later....

Jeff Domansky's insight:

Social media can be an incredibly powerful tool, but many don't know how to utilize it effectively. Check out these resources that will help you develop the skills to be effective on social media.

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Piquet's curator insight, March 16, 4:30 AM

Social media can be an incredibly powerful tool, but many don't know how to utilize it effectively. Check out these resources that will help you develop the skills to be effective on social media.

Frederico Neiva's curator insight, March 17, 6:05 AM

Social media can be an incredibly powerful tool, but many don't know how to utilize it effectively. Check out these resources that will help you develop the skills to be effective on social media.

WikiBlinks's curator insight, March 20, 2:30 AM

Social media can be an incredibly powerful tool, but many don't know how to utilize it effectively. Check out these resources that will help you develop the skills to be effective on social media.

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How to Write a Sales Email: The Definitive Guide | HubSpot

How to Write a Sales Email: The Definitive Guide | HubSpot | Simply Social Media | Scoop.it

Sales emails are difficult to get right. They’re time-consuming to write, time-consuming to tailor, and aren’t guaranteed to pay off.


But it’s time to stop thinking about email as a necessary evil. Yes, writing good email is a skill that must be practiced, but once you master it you’ll be deploying effective messages in no time.


Luckily, we’ve got your back....

Jeff Domansky's insight:

Check out this super step-by-step guide to writing 10 types of sales emails, expertly delivered by HubSpot. Recommended reading! 10/10

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Jeff Domansky's curator insight, February 25, 9:51 AM

Check out this super step-by-step guide to writing 10 types of sales emails, expertly delivered by HubSpot. Recommended reading! 10/10

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How to actually be interesting on Twitter - Twitter Counter Blog

How to actually be interesting on Twitter - Twitter Counter Blog | Simply Social Media | Scoop.it

What’s the point of having Twitter followers if none of them engages with you, right? Many (personal) brands on Twitter face the same challenge. While they might have a decent number of Twitter followers, engagement is not always high.

In most cases, this is a wake-up call for you to change things around, create more interesting content and draw your audience’s attention. If you find yourself in this situation, take a look at ten tips and tricks for building an engaged community on Twitter....

Jeff Domansky's insight:

Katerina Petropoulos provides valuable tips on building engagement on Twitter.

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2016 Social Media Image Sizes Cheat Sheet

2016 Social Media Image Sizes Cheat Sheet | Simply Social Media | Scoop.it

Great infoSocial media is an ever-changing beast. You almost can’t have a business in this day and age without a presence in the online world and specifically, at least, one of the big eight social media sites. Gone are the days where only teens frequented MySpace to chat with friends. Social media is here to stay, and people are looking online for your business so you’d better present your best.


Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Simply useful!

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Antoine Cheret's curator insight, December 14, 2015 9:47 AM

Toujours pratique !

Jeff Domansky's curator insight, January 12, 11:12 PM

Here's an excellent guide to sizing visuals for various social media channels. Recommended reading. 9.5/10

Philippe Trebaul's curator insight, March 20, 4:35 PM

Here's an excellent guide to sizing visuals for various social media channels. Recommended reading. 9.5/10

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Why I Stopped Helping People And You Should Too | Cammi Pham

Why I Stopped Helping People And You Should Too - Life Tips. - Medium
Not everything is bad. Same as, not everything is good. There is the good in bad. And there is the bad in good. It’s not necessarily the worst idea to help people. But it’s also neither a great one. And here are the 3 cases where I personally stopped helping people and recommend that you should too
Jeff Domansky's insight:
Cammi Pham's mother taught her never to give unsolicited advice, nor try to help anyone unless they ask you for it. I think her mom was right. Every consultant should read Cammi's post. Recommended reading! 9/10
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