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Daily Data: The 3 Facebook Metrics You Should Track Every Single Day | Simply Measured

Daily Data: The 3 Facebook Metrics You Should Track Every Single Day | Simply Measured | Simply Social | Scoop.it
Are you evaluating your social and digital strategies on the daily? As a social media manager, your job is to keep a finger on the pulse of your audience. Your job is to make sure you’re taking your brand in a successful direction on social. To fulfill these responsibilities, constant interaction with your data is necessary. But, don’t be afraid.…
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4 Overlooked Types of Social Media Analysis | Simply Measured

4 Overlooked Types of Social Media Analysis | Simply Measured | Simply Social | Scoop.it
There are a lot of KPIs that we focus on as social marketers: From audience size and engagement, to content type to the best time of day…the amount of data at our fingertips makes almost anything measurable. But working for a social media analytics company, I get unique insight into what the most social brands…
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The Art Of Self&Promotion On Social Media - Fast Company

The Art Of Self&Promotion On Social Media - Fast Company | Simply Social | Scoop.it
Fast Company
The Art Of Self&Promotion On Social Media
Fast Company
Introduced by TA McCann from Gist.com, the 5-3-2 rule of social media sharing aims for a blend of your content, others' content, and personal updates.
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Tumblr Promoted Posts and Yahoo Ads: What You Could Be Missing | Simply Measured

Tumblr Promoted Posts and Yahoo Ads: What You Could Be Missing | Simply Measured | Simply Social | Scoop.it
We all have regrets. I lost a decade to the dying newspaper industry, never bought Apple stock, and didn’t ask Amber to Homecoming freshman year. If you’re a social media marketer, don’t let Tumblr be one of those regrets. The network announced last week that Tumblr promoted posts would be included in the Yahoo Ads Marketplace, Gemini. This…
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Losing Twitter Followers? How To Lower Your Attrition Rate | Simply Measured

Losing Twitter Followers? How To Lower Your Attrition Rate  | Simply Measured | Simply Social | Scoop.it
Twitter attrition – or the loss of followers – can be a nightmare for a community manager. How do you stabilize your follower count when that number just keeps falling? How do you turn it around? How do you know what went/is going wrong in the first place? Take a look at the data! It’s…
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Social Media Best Practices for Infographics

Social Media Best Practices for Infographics | Simply Social | Scoop.it

Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics.  

Each social network has different image display requirements.

For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic.

 

The team at Lemonly put together a great infographic covering keys for social sharing on:

FacebookTwitterPinterestLinkedIn

Have a look and bookmark for future reference...


Via Lauren Moss, aanve
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Jeff Domansky's curator insight, September 1, 2014 11:35 PM

Helpful infographics reference and great tips for social media utilization.

ManufacturingStories's curator insight, October 9, 2014 9:30 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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6 Ways to Maximize Your Brand’s LinkedIn Profile

6 Ways to Maximize Your Brand’s LinkedIn Profile | Simply Social | Scoop.it
Creating a LinkedIn profile is an integral component of any successful brand strategy in 2014. Take a look at these 6 tips on how to maximize it.
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2014 B2B Content Marketing Research: Strategy is Key to Effectiveness

2014 B2B Content Marketing Research: Strategy is Key to Effectiveness | Simply Social | Scoop.it
New content marketing research finds that B2B marketers who have a documented strategy cite that as a key to effectiveness in their content efforts. Find out other highlights from the Content Marke...
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5 Common Mistakes That Community Managers Make | Simply Measured

5 Common Mistakes That Community Managers Make  | Simply Measured | Simply Social | Scoop.it
I took our Community Manager, Jade, out for sushi lunch (she’s a Seattle Roll freak) today to gain some insight on what she’s doing…wrong. It’s not because I don’t love Jade (I do, as anyone in our office will be happy to tell you), and it’s not because she doesn’t do an excellent job managing…
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The Biggest Facebook Publishers of May 2014 | The Whip

The Biggest Facebook Publishers of May 2014 | The Whip | Simply Social | Scoop.it

The big surprise this month is at the very top of the table. For the first time since November 2013, the Huffington Post are back on top of the Facebook charts.

 

The Huff Po achieved their highest number of total interactions in a long time, breaking the 30m total interactions mark.

 

Their most popular stories last month included a piece on gluten free diets ( 480,000+ interactions), a piece titled ‘This Woman Wants To Change How All Of Us See Our Bodies‘ (455,000+ interactions), and a blog on parenting (430,000 interactions).

 

Interestingly, much of the Huffington Post’s most popular pieces seem to be long form opinion pieces. They do have very popular viral videos too, but for the most part, interesting blogs with socially optimised headlines seem to be the big successes....


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Jeff Domansky's curator insight, June 24, 2014 11:20 PM

Detailed breakdown of the interactions that the top 25 Facebook publishers received in May.

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How L.L. Bean Scored a 437.1% Instagram Engagement Rate (Hint: Puppies) | Simply Measured

How L.L. Bean Scored a 437.1% Instagram Engagement Rate (Hint: Puppies) | Simply Measured | Simply Social | Scoop.it
Founded in the early 1900′s, outdoor brand L.L. Bean has a lifetime guarantee on all products they purvey and a notoriously loyal fan base. They’re also experiencing a fantastic year on Instagram. Their 1.5 year old account boasts 17,009 followers and growing, and an engagement rate of 437.1% between January 1 and May 31. I’m always interested in what established,…
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Lead Generation: What a Lead Looks Like On Twitter (And Every Other Social Media Site) - Forbes

Lead Generation: What a Lead Looks Like On Twitter  (And Every Other Social Media Site) - Forbes | Simply Social | Scoop.it

Digest...

 

Unlike leads from days gone by, leads today on Twitter can be from people who don’t even know you or your company exist. They can even come from people who aren’t aware they have a problem that needs solving.

 

Leads on Twitter and social media today can be a person complaining about their vendor on Twitter, someone saying their server went down on Facebook, someone asking for help on how to do something, or a systems admin commenting about security.

 

There are a lot of ways to monitor social triggers for lead generation.  The key is to know what you’re looking for and what social platform you’re on. Much of this applies across all the social sites.

 

Generating leads in Twitter or LinkedIn or Facebook isn’t the same as traditional lead generation. It requires an indirect approach. It requires you go find them through listening and engaging.

 

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marketingIO's curator insight, June 22, 2014 5:32 PM

About using your social monitoring tool(s) to seek opportunities that are not in front of your face...

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Pinterest Rolling Out Self-Service Advertising

Pinterest Rolling Out Self-Service Advertising | Simply Social | Scoop.it
Pinterest Inc., which was valued at $5 billion last month, is opening up its advertising to all users as the scrapbooking website seeks additional revenue.
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[Guide] Social Media Measurement For Retail Brands | Simply Measured

[Guide] Social Media Measurement For Retail Brands | Simply Measured | Simply Social | Scoop.it
Very few industries have as broad a set of objectives as retail does on social media. From converting to direct web sales, to brand building for brick-and-mortar success, the metrics that matter to retail brands can be daunting. As a retail marketer, you’ve probably got some serious questions: Which metrics should I focus on to drive…
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