Your Guide to Social Media Success, Articles about the top SME's providing services to the B2B industry in the US and UK. (Your Guide to Social Media Success - Social media can seem a bit like a black hole.
Helping you, getting off the ground, where to start, starting a small business, business angel, small business finance, business angel capital, raising finance, capitalists venture, business funding, small business financing, equity funding, business...
Generalizations are the heart of marketing decision-making. When we look at an audience--customers, prospects, constituents--we make decisions on the whole based on our assumptions about the individuals within the group.
Mark Zuckerberg, Founder & CEO of Facebook When it comes to building a successful company, most investors and business advocates look for companies with an experienced management team. They want someone that has a “successful track record” with...
Financial Post True confessions of a startup entrepreneur Financial Post But as self-starting business owners become more prominent role models, society as a whole – from teachers and bankers to policy makers and aspiring entrepreneurs – must...
Fortune Luck in business: Dealing with uncertainty Fortune A combination of luck and skill contributes to just about every aspect of our working lives. But what can you do about it? A new book explores this dilemma.
"The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality facts only go so far. Stories often work better, because humans don’t always make rational decisions".
Editors' Note: Seth Kravitz took exception to Dan Isenberg's 2-minute test to determine if you should be an entrepreneur. Too facile, too upbeat, too disconnected from what its really like in the trenches every day.
Lenka Lutonska's insight:
A must read for those who are thinking to go it alone!
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