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Amazon.com: Ten Great Books on Referral Marketing

Amazon.com: Ten Great Books on Referral Marketing | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
Referral generation is the most powerful form of marketing for any business. This select group of books will help you build your referral marketing system.

Via John Jantsch
Gilles Fontaine's insight:

This book changed the way we look at building our business.

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John Jantsch's curator insight, December 29, 2012 11:26 AM

My personal favorite books in the world of Referral Marketing!

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A Better Plan for Strategic Planning

A Better Plan for Strategic Planning | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it

Plenty of people argue that strategic planning needs to be more visionary. A little flexibility—and perhaps a name change—could do the trick.

 

I could fill a notebook with all the quotes I’ve come across about futility of planning:

 

“Life is what happens when you’re busy making other plans.”

“Man plans, and God laughs.”

 

“Plans are only good intentions unless they immediately degenerate into hard work.”

 

That last quote comes from Peter Drucker, who knew perhaps better than anyone the difficulties organizations have with visionary thinking and execution. As long as I’ve been talking with association leaders, I’ve heard conflicting opinions on the value of strategic planning. Strategic plans are essential for the health of an organization, one argument goes; they’re just well-intentioned documents that sit on a shelf, goes the other.


Via paulgreen
Gilles Fontaine's insight:

Poorly conceived and executed planning gives strategic planning a bad name.

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10 Things To Do Every Workday

10 Things To Do Every Workday | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
I’ve always been focused on performance. I’m a list person. I love the feeling of crossing things off. It makes me feel productive. Plus, consistent productivity has the wonderful
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Great suggestions to stay productive everyday.

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30 Things to Stop Doing to Yourself

30 Things to Stop Doing to Yourself | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
Practical Tips for Productive Living
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Great advice!

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Seth's Blog: Is this the best you can do?

Seth's Blog: Is this the best you can do? | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
If the answer to this is "yes," and you think you're done, you might be settling too soon. The right question is, "Is this the best your team can do?" And if you need a better team, it's never been...
Gilles Fontaine's insight:

Understanding your strengths and build your team accordingly.

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Can You Survive the Leap from Corporate to Consulting?

Can You Survive the Leap from Corporate to Consulting? | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
Building a successful and sustainable consulting practice requires many components working in sync to make it happen.
Gilles Fontaine's insight:

FEAR keeps a lot of people from making the leap.

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Turning Customer Complaints into Victories!

Turning Customer Complaints into Victories! | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
If you turn a complaint into a positive conclusion, chances are you will be creating a loyal customer.
Gilles Fontaine's insight:

Resolving your client issues quickly communicates your passion.

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Shark Tank Lesson of the Week: Have a Marketing Strategy « Stand Out Results

Shark Tank Lesson of the Week: Have a Marketing Strategy « Stand Out Results | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
Echo Valley Meats had no idea how to market their higher quality offering. Working with an experienced Marketing Strategist would have been a benefit for him.
Gilles Fontaine's insight:

Create a calendar and avoid following the shinny marketing object of the week.

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How to Dissect a Prospect in 6 Revealing Steps

How to Dissect a Prospect in 6 Revealing Steps | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
I believe the highest objective of a successful organization is the building of a vital community. Profitable companies everywhere have come to understand the power of community, even reaching far beyond the purchase of goods and services.
Gilles Fontaine's insight:

Are you building your community?

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Small Business Marketing | How To Attract Ideal Clients (Part Two)

Small Business Marketing | How To Attract Ideal Clients (Part Two) | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
If you've been trying to attract ideal clients with your small business marketing, I'm sharing the essential keys to success in part 2 of the series.
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Owning a Small Business | Owning a Small Business Video | Interview with John Jantsch | Duct Tape Marketing | Bloggertone TV Business Interviews | Business Start!

Owning a Small Business | Owning a Small Business Video | Interview with John Jantsch | Duct Tape Marketing | Bloggertone TV Business Interviews | Business Start! | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
Owning a Small Business video and Interview with John Jantsch | Duct Tape Marketing | Bloggertone TV Business Interviews (Owning a Small Business: Interview with John Jantsch | Duct Tape Marketing | Bloggertone TV...
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Want to learn about Duct Tape Marketing?

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How to Create Your Content Marketing Plan - Small Business Trends

How to Create Your Content Marketing Plan - Small Business Trends | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
Small Business Trends
How to Create Your Content Marketing Plan
Small Business Trends
Content marketing is crucial to developing a worthwhile Internet presence for your blog, website or business.
Gilles Fontaine's insight:

Create that content calendar and stick to it.

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How to Evaluate a Market Strategy

How to Evaluate a Market Strategy | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it

Every firm has something that it calls a market strategy. Unfortunately, many market strategies are ineffective and almost guarantee failure. Market strategies that really work always have the following characteristics:

1. They are strategic rather than tactical.

2. They are measurable rather than vague.

 

3. They are "actionable" rather than contingent.

 

4. They are clearly articulated.

5. They are achievable rather than inspirational.

6. They have a business plan behind them.

 

7. They don't change much.


Via paulgreen
Gilles Fontaine's insight:

Focus on strategy before jumping into tactics takes discipline and is proven to work. Why is this so challenging for businesses?

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Engaging Your Employees

Ken Blanchard talks about how your employees can become disengaged, and what an organization must do to re-engage them. Visit http://www.kenblanchard.com or ...
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Do you think that marketing and employee engagement go together?

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Weekly Round-up

Weekly Round-up | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
Weekly Round-up, by Gilles Fontaine: Qannik Management Solutions Inc.
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Marketing secrets of today’s successful entrepreneurs that we want to share this week www.qannik.ca gilles@qannik.ca

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30 Things to Stop Doing to Yourself

30 Things to Stop Doing to Yourself | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
Practical Tips for Productive Living
Gilles Fontaine's insight:

Good advice

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How to Get Paid What You're Worth

Do you feel like you're getting paid less than you're worth? Watch this video to figure out why... and how to fix it. What questions do you have about earnin...
Gilles Fontaine's insight:

More great advice from Derek Halpern

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Weekly Round-up

Weekly Round-up | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
Weekly Round-up, by Gilles Fontaine: Qannik Management Solutions Inc.
Gilles Fontaine's insight:

You should expect more from your marketing efforts.

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How Not to Be the Office Tech Dinosaur

How Not to Be the Office Tech Dinosaur | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
Being on the far side of 40 in the workplace can come with some nagging insecurities--namely, that your younger colleagues (especially the ones with the 5,000 Twitter followers) are fast becoming the new office stars.
Gilles Fontaine's insight:

It helps to  just dive in. 

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Marketing Misconceptions « Stand Out Results

Marketing Misconceptions « Stand Out Results | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
Marketing comes in many forms; websites, advertisements, commercials, networking, presentations, branding...which tactics work best for your business.
Gilles Fontaine's insight:

Create a made to measure solution rather than replicating what others are doing.

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"Valuable Content Marketing" Offers Digital Marketing Insights

"Valuable Content Marketing" Offers Digital Marketing Insights | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
An in-depth unbiased review of the book "Valuable Content Marketing" which covers the ins and outs of digital content marketing. Learn more now.
Gilles Fontaine's insight:

Are you making your content go a long way?

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Feedly. A Better Reader.

Gilles Fontaine's insight:

The power of visual content is not just for big companies

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Social Media & Small Business Marketing - Waste of Time?

Social Media & Small Business Marketing - Waste of Time? | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
Depending on your age demographic, you may think that you don't have time to interact with people using social media such as Facebook, LinkedIn, Pinterest and/or Twitter. Time is always at a premium for the small business owner.
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5 Questions That Will Lead to Market Domination

5 Questions That Will Lead to Market Domination | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
One of the things most small business struggle with mightily is differentiation. And yet, it’s probably the number one factor in the success of one business over another.
Gilles Fontaine's insight:

Ask your client what truly make you different.

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5 Branding Tips for Creating a Bold Small Business Promise | Manta Marketing Center

5 Branding Tips for Creating a Bold Small Business Promise | Manta Marketing Center | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
5 Branding Tips for Creating a Bold Small Business Promise

Via Ron McIntyre
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Branding = Delivering on a promiss

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Ron McIntyre's curator insight, March 25, 2013 6:59 AM

Do you view your BRAND as a series of promises you make to your customer?  If not, read this article.

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3 Fast Customer-Getting Methods We Use

3 Fast Customer-Getting Methods We Use | Simple, Effective, Affordable Marketing for Small Businesses | Scoop.it
Greetings from London, England on a cold but (at last) sunny day! If you’re looking for customers (who isn’t?) and you don’t have forever to wait, then this is for you.
Gilles Fontaine's insight:

Has you used any of these techniques? How has it worked out for you?

 

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