Plenty of people argue that strategic planning needs to be more visionary. A little flexibility—and perhaps a name change—could do the trick.
I could fill a notebook with all the quotes I’ve come across about futility of planning:
“Life is what happens when you’re busy making other plans.”
“Man plans, and God laughs.”
“Plans are only good intentions unless they immediately degenerate into hard work.”
That last quote comes from Peter Drucker, who knew perhaps better than anyone the difficulties organizations have with visionary thinking and execution. As long as I’ve been talking with association leaders, I’ve heard conflicting opinions on the value of strategic planning. Strategic plans are essential for the health of an organization, one argument goes; they’re just well-intentioned documents that sit on a shelf, goes the other.
I believe the highest objective of a successful organization is the building of a vital community. Profitable companies everywhere have come to understand the power of community, even reaching far beyond the purchase of goods and services.
Owning a Small Business video and Interview with John Jantsch | Duct Tape Marketing | Bloggertone TV Business Interviews (Owning a Small Business: Interview with John Jantsch | Duct Tape Marketing | Bloggertone TV...
Every firm has something that it calls a market strategy. Unfortunately, many market strategies are ineffective and almost guarantee failure. Market strategies that really work always have the following characteristics:
Being on the far side of 40 in the workplace can come with some nagging insecurities--namely, that your younger colleagues (especially the ones with the 5,000 Twitter followers) are fast becoming the new office stars.
Depending on your age demographic, you may think that you don't have time to interact with people using social media such as Facebook, LinkedIn, Pinterest and/or Twitter. Time is always at a premium for the small business owner.