Fujifilm names design philosophy behind X-series cameras | CNET | Simonpeckham photography | Scoop.it


Aside from showcasing its latest XF1 advanced compact and X-E1 mirrorless interchangeable lens camera (ILC) at Photokina, Fujifilm also shared with us the company's design philosophy for its enthusiast-oriented cameras. The company is calling the retro design scheme of its X-series cameras--with its clean, serious lines and old-school ergonomics--the "X-DNA", and it hopes that this aesthetic becomes synonymous with the Fujifilm brand name. At a presentation with Fujifilm executives, including the designer of the X-series cameras, Masazumi Imai, the company reiterated its commitment to keeping the design of the X-series cameras authentic to what cameras used to look like. Even the new XF1 advanced compact, which has an arguably less ergonomic design than the X10, has been designed to embody this philosophy, with clean lines, simple controls and a minimalist appearance. Fujifilm also took the chance to show off its new cases for the X-E1 ILC and XF1 compact. The BLC-XE1 leather half-case was our favorite, with a smooth, medium brown exterior and a very useful flap at the bottom which lets users access the battery compartment and SD card slot. This makes it one of the more practical fashion accessories we've seen for a mirrorless ILC.....


Via Thomas Menk