SIM Partners - Social Media

A big change seems to be underway on Google, most likely designed to give brands more control of the search results associated with their brand names. Google is now showing three less results on searches for brand names (7, rather than 10).

HootSuite added plugins storytelling curation tool Storify, note-taking platform Evernote and help desk management tool Zendesk.

Harris Interactive recently surveyed 2,262 adults about their views towards companies using personal data for target advertising. The survey provided startling results on how consumers prefer their purchasing data is used.

The fact that 66% of consumers are ok with Amazon using their history but only 33% are ok with Facebook using their profile information volumes to how the mindset of users on different sites changes based on the nature of the site. 

Twitter tools: Discover these 5 free tools to grow and manage your community and maximize your visibility.

Google is opening up its Google+ API to attract more businesses to the platform.

Contrary to other insights we’ve seen, a new study shows tweets posted on the weekend get more retweets and replies than those posted during the week, but most big brands aren’t taking advantage of this.

Twitter advertising is different from most of online advertising options, with elements of cost-per-click, display, and social media ads all wrapped up in 140 characters or less. This guide will help you reach your Twitter marketing objectives.

Tara, Yale and Karin represent SIM Partners at the first annual Professional Services Supplier Diversity Symposium. SIM Partners was honored to be invited to present as a best-in-class Evanston based professional services firm. 

It's been said that Facebook is developing a new "Want" button and now we have a glimpse at what the icon could look like.

Facebook Contests: Learn how to run a successful Facebook contest aimed at your target audience and gain information about your customers.

Just a few weeks after introducing its first mobile ad unit, Facebook has launched another one, this time designed to help mobile app developers market themselves.

Facebook has enhanced image-viewing on its website.

It's that time of year when a Mac owner's fancy turns to thoughts of felines. Yes, those who lusted after Tiger, Leopard, Snow Leopard and Lion in summers past can finally get their paws on a brand new kitty: Mountain Lion.

Facebook is expected to generate $4.2 billion in ad revenue this year. Here are the changes the network's made to its advertising platform.

HootSuite rolls out management for Google+ Pages to all users, here is a step-by-step tutorial on how to configure yours...

A look at the type of data social networks collect, how they gather it and why they want it in the first place.

Facebook may launch a jobs board, according to a report.

Meet the newest kid on the social media block: Shopcade, a site that gives shoppers the opportunity to share those magical, can’t-live-without products with their networks of friends, family, business contacts – and yes, even former classmates.

Facebook is gearing up for a huge social commerce push, according to code discovered by a web developer.

The idea for Google+ Events came about when Google's Vic Gundotra realized there was no easy way to pool photos from a vacation.