Deux nouveaux professionnels de la santé connectée ont rejoint l'équipe d'Apple : Nancy Dougherty, ex-Proteus Digital Health, et le Dr Michael O'Reilly, qui avait lancé en 2012 chez Masimo un oxymètre connecté à un iPhone, baptisé iSP02.
Orange Healthcare, entité dédiée à la stratégie santé du groupe Orange, concentre son expertise autour de trois domaines d’intervention : les services pour les professionnels de santé, les services de télésanté et les services de prévention. Orange Healthcare est un partenaire technologique privilégié du secteur de la santé, il contribue à moderniser les infrastructures de santé mais également les systèmes de soins dans leur ensemble, en équippant les établissements de santé en solutions de communication au niveau national et international. Hébergement et sécurisation des données informatisées des patients, meilleure gestion des matériels médicaux, amélioration de l’accueil des patients, perfectionnement du parcours patient et équipement multimédia, télésuivi des maladies chroniques, services de maintien à domicile, accompagnement de la perte d'autonomie, services de télémédecine sont autant de réponses qu’Orange Healthcare se propose d’apporter au monde médical à travers ses offres.
Après les Google Glass, après le rachat de la start-up à l'origine du thermostat intelligent Nest, Google se lance dans la lentille intelligente. Une lentille high-tech capable de mesurer le taux de sucre dans le sang afin de rendre service aux diabétiques.
Big data could transform the health-care sector, but the industry must undergo fundamental changes before stakeholders can capture its full value.
A big-data revolution is under way in health care. Start with the vastly increased supply of information. Over the last decade, pharmaceutical companies have been aggregating years of research and development data into medical databases, while payors and providers have digitized their patient records. Meanwhile, the US federal government and other public stakeholders have been opening their vast stores of health-care knowledge, including data from clinical trials and information on patients covered under public insurance programs. In parallel, recent technical advances have made it easier to collect and analyze information from multiple sources—a major benefit in health care, since data for a single patient may come from various payors, hospitals, laboratories, and physician offices.
Digital Health will transform the business models of the Pharmaceutical industry. Although many companies have not yet formulated a concise Digital Health strategy, industry executives expect that by 2020, Digital Health will enable Pharmaceutical companies to activate new business segments as well as to significantly improve their competitive advantage.
This is the result of a global survey conducted in the Pharmaceutical industry by Arthur D. Little and the Karlsruher Institute of Technology (KIT) to capture the current thinking and the expectations regarding the transformative impact of Digital Health.
Estimé entre 1,8 et 2,5 milliards d'euros en France, le marché de la e-santé (téléconsultation, téléexpertise, téléassistance, système d'information santé, etc.) devrait progresser de 5 à 10% par an d'ici 2015 (source : Xerfi).
It seems that the stars are aligned. These glimmers of facts, figures, innovation and needs are converging on the year 2013. And the result promises to be an inflection point for digital health. The curve of innovation will shift and place us all on a new course for managing disease and wellness. The Touch Points of Change…
#1. Explosive new technology
Think about the smart phone and how far its come in just a few short years. Today, technology is the new intellectual playground that connects vision with application. The “computer” is yesterday’s news and now the advancement of innovation across a wide variety of areas (gaming, manufacturing, communications, etc.) is being applied to health with striking speed and expertise. And the players are both big, well-funded companies as well as smart, adroit and nimble start ups.
#2. The pressing need to advance healthcare and the Affordable Care Act
There’s almost no scientific, political or sociological discussion that doesn’t find its way to health and healthcare. The costs, access and resources are a key driver to seeking solutions to the health dilemma that exists right now and is projected to only get worse. Technology has always been part of the answer in other areas. Today, innovation and technology are poised to advance care in new directions that can drive new efficiencies and lead a course to self-care and wellness.
#3. The caldron of connectivity
Ideas are promiscuous. The profound interconnectedness of thinkers and ideas create a “neural-network” that powers our imaginations. And while exclusivity and the reality of business may obstruct this free-form engagement, the cross-pollination still flourishes. Unlike other social and technological movement of the past, our path and mechanism of innovation is driven by a new nature of collaboration, still driven by a competitive spark!
Another important driver to the digital health revolution is the increasing level of patient / caregiver connectivity. The role of tele-medicine will foster new connections for care and become an essential proving ground for new “tricorder-type” technology that makes the interaction more clinically robust.
#4. The power of cool
Change is a funny thing. And for many people, that advancement of technology often diffuses slowly into a system. The advantage of the digital health movement is that carries “the stamp of cool” and takes clinical / social utility to a place beyond the practical–the emotional. It’s not about taking a pill, but living the life of innovation that is validated by science and medicine.
#5. The empowerment of the “quantified self” in health
Our lives are quantified in many ways. From banking to shopping habits, we exist as a complex set of numbers and actions. Ask American Express or Amazon. Their ability to quantify our lives provides a powerful engine of commerce and engagement. The same will come to be with our health and wellness. Today, tools to measure key clinical parameters (serum glucose, blood oxygen, etc.) will combine with mainstream devices used by joggers and athletes. The result will become “full circle” data that will proactively inform us of issues and concerns.
It’s really nothing new at all. Think about your check engine light or tire pressure indicator in your car. Simple diagnostic tools that allow you to get ahead of an automotive problem. The same will apply to health as sensors and devices track, analyses and alert us to our own physiology. From tracking your body temperature to monitoring the effectiveness of an antibiotic to proactively tracking blood pressure, you will know more about yourself than ever before. And all this data and knowledge will become less of burden and more of reassurance that all systems are go!
#6. Pharma’s search for new meaning
Unless you’re swallowing a micro-camera that visualizes your colon, the notion of a traditional pill is changing. And the pharmaceutical industry knows it. The evolution of pharmaceutical science will move therapy to include preventative care, gene therapy and other innovations. The pill, as it conventionally exists today, will have a role, but innovation (and digital health) will make conventional therapies a bit harder to swallow.
#7. Big Data and the electronic medical record
New technology and the vast amounts of generated data come a rich source of information. Research protocols, family history, medical records and large-scale epidemiological studies are a significant aspect of digital health. These data may become the single biggest aspect of this new area.
One look at the market potential and another look at the multiple and varied companies entering this area and the conclusion is clear. Money is a key driver to innovation. The increasing role of venture capitol in digital health sends a clarion call of validation that this initiative is here to stay. There’s also a $10 million prize that’s attached to bring the digital health to life. The the Tricorder X Prize and $10 million prize also add to the rewards.
#9. The voices of brilliance
Science, medicine, genenomics, electronics, analytics, etc. The list of contributors to digital health is vast and smart as heck. And the very nature of the mixed and varied voices coming together will result in a “critical mass” of brilliance rarely seen in the conventional business model.
Over the last few years I’ve worked in and with Pharma marketers from the digital side, trying to preach and teach the virtues of digital channels. It has been a thankless task, with bucket loads of blood, sweat, and tears of frustration. I have used a number of different techniques, from talking about the revolution in big forums to small softly, softly “express yourself” type workshops (no, there were no incense sticks smoking away in the background to the sound of trickling water).
Once the adrenalin rush dies down after each event I try to analyze what impact this may have had.
To be fair, some glacially slow progress has been made as the median knowledge of the industry inches forward, but it has not been the tidal wave that some had predicted, or hoped for.
Should we be surprised?
Looking back to my earlier days as an eBusiness evangelist in the late 90′s, where a solid part of our strategic recommendations included “give your employees access to email”, we spent many a night conjuring projections with terms such as “dis-intermediation” and the likes floating about on post-its.
I recently took a fresh look at some of those crazy visionary presentations that we churned out, and guess what… many of them were right (Warren Buffet logic), but nearly all the timelines were wrong.
So what went wrong then, and is the same thing happening now?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.