“2014 will be the year the ’quantified self’ goes mainstream.” Those were the words Silicon Valley prodigy Marc Andreessen used in a recent article to describe changes about to happen to American healthcare.
“Fabrice Nabet et Lionel Slusny prévoient de lancer dès le mois d'avril prochain la première plateforme française de financement participatif dédiée au monde de l'e-santé. Les premiers projets sont en cours de recrutement.”
Zentiva®, la marque de médicaments génériques de Sanofi vient de mettre à disposition en officine sa nouvelle gamme de médicaments génériques sans ordonnance Zentiva Conseil®. Cette dernière propose un conditionnement innovant en intégrant sur les boîtes un flash code utilisable via smartphones et tablettes.
Today in the highly digital world that we have come to live in, the experience has to be extended to the consumer’s devices: namely mobile phones, tablets and personal computers delivered on the backbone of the World Wide Web.
So in this era where consumers have come to expect more from their brands, are patients correct in demanding a better user experience from their care providers?
Healthcare organizations are aware of this expectation and they are also aware that physicians and their allied co-workers need a better medium to communicate and collaborate among them. This not only leads to a better experience for all but also is critical as hospitals continue to drive better clinical outcomes.
One of the aspects of digital engagement is providing an exceptional web experience, whether it is providing physicians with real time data and reports on the cases they are following or engaging patients with education that can help them manage their health better.
The digital experience can help in achieving the following
1) Provide a platform for better collaboration between physicians. Also this helps in increasing consultations between experts who are not necessarily collocated but still need a visual to make a better diagnosis.
2) Accentuates the sharing of information between hospitals and even between various departments of the same hospital.
3) Leveraging the existing hospital information to give a visual picture to the patients on education and how they can leverage the hospital and its facilities to the best of its ability.
4) Running extensive 360 degree programs involving various departments like surgery, nutrition and physiotherapy.
5) Providing a mechanism for better healthcare management.
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