Suite à mon billet d’hier et certaines discussions, je me suis dit que j’allais publier les conseils que je donne à mes internes sur le sujet .
Certaines choses semblent peut-être évidentes mais je me suis mise dans la tête de l’interne et même de la remplaçante voire du médecin installée que j’étais et c’est ce que j’aurai aimé qu’on me dise. Alors si ça peut-être utile à certains internes/remplaçants voire même installés, je me suis dit que je pouvais le publier.
Will digital technology replace the pharmaceutical sales force? That was the topic of discussion among many speakers and attendees at the Digital Pharma East Conference in Philadelphia yesterday. The Star Life Sciences Medical Monitor™ found that the rep is still a valuable resource for healthcare professionals. But, as we mentioned yesterday, digital tools can certainly aid the sales force, increasing efficiencies and improving sales force interactions with customers. Developing digital tools for the sales force is new to many marketers. Simply providing the sales force with an iPad version of the print sales aid is not the ideal solution.
Many companies have created online forums as support networks for patients and their loved ones. Customized online communities can greatly impact patients, but many of these support groups can also be found on mainstream platforms like Facebook.
The article show popular therapeutic areas that are represented on pharma-sponsored Facebook, YouTube and Pinterest sites, according to secondary research conducted by CEI analysts.
In these graphics, the larger the circle, the larger a presence the therapeutic area has on the social media platform. These data suggest that central nervous system (CNS), diabetes and oncology patients have many options for online support. But there are also options for endocrinology, respiratory and immunology patients – to only name a few.
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We’re beginning to shift from an era of intermittent, reactive health and medicine to one that is based on information, feedback and analytics (Our health is in our hands (My article in Wired UK) #mhealth #digitalhealth
Alors que l’on parle souvent d’internet comme d’un énorme espace où les informations les plus folles circulent sans obstacles, les professionnels cherchent à s'en servir pour nouer des liens entre eux et avec les patients.
More than three-quarters (76 percent) of patients think pharmaceutical companies have a responsibility to provide information and services that help patients manage their own health.
Nearly as many respondents, 74 percent, indicated that the most appropriate time to initiate outreach is when they start making a medication, although half of the respondents are open to receiving assistance after they have begun a course of treatment or are considering switching.
The report also indicated that patients are generally very satisfied with patient services when they get them—and are willing to give more personal health information to obtain more relevant services.
Of the patients who receive services, a sizable majority (70 to 80 percent) express satisfaction with all the services used.
In addition, patients appear to place high importance on services, providing a strong indication that services are viewed as a "should offer" not a "nice to offer" add-on—dependent on the type of medicine or treatment.
Patients are also ready and willing to share information in order to receive improved or free services, the survey found.
Eighty percent of patients are proactively seeking information about the medicines they are taking, and more than 70 percent seek out information on health care services related to their conditions.
Nearly four in 10 (38 percent) want pharmaceutical companies to reach them through social media—a significantly higher percentage than what they want from physicians, pharmacists, friends and family.
"There is a clear need for pharmaceutical companies to understand patient communication preferences and customize channels and content to provide relevant customer experiences at scale," the report said.
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