Silicon Pharma
Follow
Find
1.1K views | +0 today
 
Rescooped by fabrice gaullier from Digital Pharma
onto Silicon Pharma
Scoop.it!

Pharma's 2012 in … social media - PMLiVE

Pharma's 2012 in … social media - PMLiVE | Silicon Pharma | Scoop.it

The last 12-months have seen the pharma industry become increasingly comfortable with social media, or at least the idea of using it.

Social media channels were often used to support off-line campaigns and, where three years ago the launch of a new Twitter account would have been big news, this year it was pretty much expected that companies should use social media.

Noteworthy uses of social media by pharma in 2012 included Roche’s sponsorship in March of the Diabetes Nest platform, a Twitter-based social network that curates, filters and presents relevant, real-time conversations to the diabetes online community.

In June, Pfizer went all-out with a major US social media campaign to kick-start a conversation about ageing. The company’s long-term Get Old initiative includes Facebook and Twitter presences, which run alongside a bespoke online community that will allow users to share and view stories, photos and videos about getting old, and even vote on how they feel about ageing.

Then in November, GlaxoSmithKline allowed its vice president of global brand communications , Kerry O’Callaghan, to use the corporate @GSKTwitter account and participate in a tweet chat about internal communications strategies for major events. (Naturally the focus was on GSK’s sponsorship of the London 2012 Olympic games.)

Pinteresting?

The rise of online pin board Pinterest during 2012 presented, and still presents, pharma with a rare opportunity to engage with an emerging social media channel.

It may not have grabbed as much press attention as Twitter, but it is the first new social media channel to have threatened to really go mainstream in the last couple of years and, in January 2012, it became the fastest social media site to break the 10 million unique visitor mark.
The first big pharma company to join Pinterest was Bayer in April, when it began using it to share images and information about its activities in the US.

By September, the number of companies exploring Pinterest was gradually gaining momentum, as Boehringer Ingelheim, GE Healthcare boards, Menarini and Novo Nordisk all started pinning.

A return to blogging

Blogs were one of the first social networks that pharma companies used as external-facing communications tools, but their long-form, long-term nature has seen them overtaken by tools that are quicker and easier to use, such as Twitter.

Nevertheless, blogs have remained a constant presence on the pharma social media scene, and each year has generally seen one or two new additions to the ranks.

This year, however, it felt like blogging had a resurgence. The numbers remain fairly low, but companies launched a variety of specialised and general blogs over the last 12 months.

In October, AstraZeneca launched a science-focused blog called Lab Talk that it hopes will eventually grow into an online scientific forum. The new site aims to be a place that scientists from within AZ and the wider industry can discuss “cutting-edge science and innovation” and – perhaps somewhat hopefully - share their ideas and approaches.

But while AZ was building on the experience of setting up its corporate blog (AZ Health Connections, which launched in 2009), Sanofi took the opposite path in December, going from the specialised Discuss Diabetes blog it launched in 2011 to debut in December its new corporate Speaking of Sanofi blog.

There were further blogs launches throughout the year from Bayer, which assembled a team of UK patient contributors for its diabetes blog; Lilly, which launched in Canada the first of a series of local versions of its LillyPad corporate blog; Shire with its Your Partner In Epilepsy blog; and Boehringer Ingelheim, with its More Health corporate social responsibility blog.

From blogs to Twitter to Pinterest, when taken as a whole pharma’s initiatives in 2012 show an industry making ever-greater use of social media channels. But, the still fragmented nature of companies’ use of the technology suggests that while they might be comfortable with the idea of digital channels, in practice there’s still some way to go.


Via Thibaud Guymard
more...
No comment yet.
Silicon Pharma
transparency within a new promotional model
Your new post is loading...
Your new post is loading...
Rescooped by fabrice gaullier from 4- PATIENT EMPOWERMENT & E-PATIENT by PHARMAGEEK
Scoop.it!

Who Is "Dr. Google" & Why Every Patient is a Digital Patient

Who Is "Dr. Google" & Why Every Patient is a Digital Patient | Silicon Pharma | Scoop.it

The ubiquitous “Dr. Google” has allowed patients to be more involved in their own healthcare than ever before. The idea of the engaged patient, through the power of digital, has now become the “empowered” patient.

 


Via Plus91, Giuseppe Fattori, eMedToday, Philippe Marchal/Pharma Hub, Emmanuel Capitaine , Lionel Reichardt / le Pharmageek
more...
Andrea Robotti's curator insight, June 28, 1:04 PM

L'utilizzo del web e dei canali digitali da parte e come questo aspetto influenza il rapporto medico-paziente.


Rescooped by fabrice gaullier from Santé numérique
Scoop.it!

"Patient Engagement" in Health Care: Literature Review | Journal of Participatory Medicine

"Patient Engagement" in Health Care: Literature Review | Journal of Participatory Medicine | Silicon Pharma | Scoop.it
The term "patient engagement" is at risk of becoming a vague buzzterm, as it lacks a shared definition. This paper aims to pinpoint the key conceptualizations of "patient engagement" from recent academic literature, in order to deepen understanding of the term.

Via rob halkes, Denis Granger
more...
rob halkes's curator insight, June 14, 6:41 AM

Read it - and think about what you  "mean" when you talk about "patient angagement" - Informative!

Josefin Y-Dahlqvist's curator insight, September 2, 4:08 PM

The Challenges of Conceptualizing Patient Engagement in Health Care

Rescooped by fabrice gaullier from Santé et Hôpitaux "AutreMent"
Scoop.it!

Neuronaute : le t-shirt connecté contre l'épilepsie par Bioserenity

Neuronaute : le t-shirt connecté contre l'épilepsie par Bioserenity | Silicon Pharma | Scoop.it

La start-up Bioserenity a mis au point des vêtements connectés pour prévenir les crises d’épilepsie, afin de mieux les traiter : Neuronaute. Découverte.

La wearable technology commence à s’implanter en France comme l’a récemment montré l’étude de l’observatoire Orange-Terrafemina. Parmi les acteurs sur ce marché émergeant, la start-up Bioserenity, installée à l’Institut du Cerveau et de la Moelle épinière à l’Hôpital de la Pitié-Salpêtrière, a développé des vêtements connectés permettant de surveiller les personnes épileptiques avec plus d’efficacité : Neuronaute.


Via L'Info Autrement
more...
No comment yet.
Rescooped by fabrice gaullier from Santé et Hôpitaux "AutreMent"
Scoop.it!

A quel point êtes-vous vieux ?

A quel point êtes-vous vieux ? | Silicon Pharma | Scoop.it
Le site You're Getting Old ! propose une imposante liste de statistiques basées sur votre date de naissance.

Via L'Info Autrement
more...
No comment yet.
Rescooped by fabrice gaullier from 4- PATIENT EMPOWERMENT & E-PATIENT by PHARMAGEEK
Scoop.it!

ePharma Summit: Digital Focus: The Patient's Quest for Knowledge

ePharma Summit: Digital Focus: The Patient's Quest for Knowledge | Silicon Pharma | Scoop.it

Via Stephen Dunn, Lionel Reichardt / le Pharmageek
more...
No comment yet.
Rescooped by fabrice gaullier from 4- PATIENT EMPOWERMENT & E-PATIENT by PHARMAGEEK
Scoop.it!

Doctors Use the Web at Work, But Wary of What Patients Read Online

Doctors Use the Web at Work, But Wary of What Patients Read Online | Silicon Pharma | Scoop.it

"Whatever happened to Health 2.0? You know, the trend toward using Web tools and resources for healthcare that started in the mid-2000s?"


Via VAB Traductions, Lionel Reichardt / le Pharmageek
more...
No comment yet.
Rescooped by fabrice gaullier from M-HEALTH By PHARMAGEEK
Scoop.it!

Apple planning App Store-like health and fitness platform

Apple planning App Store-like health and fitness platform | Silicon Pharma | Scoop.it
According to a new report, Apple is looking to build a dedicated platform for medical and health apps for the iWatch.

Via eMedToday, E. Lacoste-Mbaye, Lionel Reichardt / le Pharmageek
more...
No comment yet.
Rescooped by fabrice gaullier from Pharma: Trends in e-detailing
Scoop.it!

Our health is in our hands

Our health is in our hands | Silicon Pharma | Scoop.it
We’re beginning to shift from an era of intermittent, reactive health and medicine to one that is based on information, feedback and analytics (Our health is in our hands (My article in Wired UK) #mhealth #digitalhealth

Via eMedToday
more...
No comment yet.
Rescooped by fabrice gaullier from Modern Marketer
Scoop.it!

Social Media Usage Stats in 2014 [Infographic]

Social Media Usage Stats in 2014 [Infographic] | Silicon Pharma | Scoop.it
Wake up, it's 2014! CAN YOU keep up with the changes in SOCIAL MEDIA? Do you know WHAT CHANNEL to use for your business or your clients?

Via The Fish Firm
more...
No comment yet.
Rescooped by fabrice gaullier from Strategie de Présence
Scoop.it!

Entre autorité et expertise : qu’est-ce que la véritable influence ? | Diplomatie Digitale

L’expertise est une notion subjective : beaucoup commentateurs ne maitrisent pas leur sujet. La notion d’influenceur et d’expert est plus large. Daniel Newma

Via Fadhila BRAHIMI
more...
No comment yet.
Rescooped by fabrice gaullier from Digital Pharma news
Scoop.it!

Blog santé : Internet et la santé : les professionnels reprennent la main - Le blog de la Rédaction – e-sante.be

Blog santé : Internet et la santé : les professionnels reprennent la main - Le blog de la Rédaction – e-sante.be | Silicon Pharma | Scoop.it
Alors que l’on parle souvent d’internet comme d’un énorme espace où les informations les plus folles circulent sans obstacles, les professionnels cherchent à s'en servir pour nouer des liens entre eux et avec les patients.

Via Rémy TESTON
more...
No comment yet.
Scooped by fabrice gaullier
Scoop.it!

Discussion sur les nouvelles du réseau | LinkedIn

Discussion sur les nouvelles du réseau | LinkedIn | Silicon Pharma | Scoop.it
fabrice gaullier's insight:

Hey :-) 7C is born ! a new player in health ! have fun and take care !

more...
No comment yet.
Rescooped by fabrice gaullier from Pharma Strategic
Scoop.it!

More than three-quarters of patients think pharma companies have a responsibility to provide information and services that help patients manage their own health

More than three-quarters of patients think pharma companies have a responsibility to provide information and services that help patients manage their own health | Silicon Pharma | Scoop.it

More than three-quarters (76 percent) of patients think pharmaceutical companies have a responsibility to provide information and services that help patients manage their own health.

 

Nearly as many respondents, 74 percent, indicated that the most appropriate time to initiate outreach is when they start making a medication, although half of the respondents are open to receiving assistance after they have begun a course of treatment or are considering switching.

 

The report also indicated that patients are generally very satisfied with patient services when they get them—and are willing to give more personal health information to obtain more relevant services.

 

Of the patients who receive services, a sizable majority (70 to 80 percent) express satisfaction with all the services used.

 

In addition, patients appear to place high importance on services, providing a strong indication that services are viewed as a "should offer" not a "nice to offer" add-on—dependent on the type of medicine or treatment.

 

Patients are also ready and willing to share information in order to receive improved or free services, the survey found.

 

Eighty percent of patients are proactively seeking information about the medicines they are taking, and more than 70 percent seek out information on health care services related to their conditions.

 

Nearly four in 10 (38 percent) want pharmaceutical companies to reach them through social media—a significantly higher percentage than what they want from physicians, pharmacists, friends and family.

 

"There is a clear need for pharmaceutical companies to understand patient communication preferences and customize channels and content to provide relevant customer experiences at scale," the report said.

 

 


Via Andrew Spong, Sven Awege
more...
No comment yet.
Rescooped by fabrice gaullier from 4- PATIENT EMPOWERMENT & E-PATIENT by PHARMAGEEK
Scoop.it!

When Doctors 'Google' Their Patients

When Doctors 'Google' Their Patients | Silicon Pharma | Scoop.it
Doctors do look up their patients on Google. I don’t know of a single physician, resident or attending who hasn’t done so. But it surprises me that more physicians don’t pause and think about what it means for the patient-doctor relationship.

Via PatientView, Lionel Reichardt / le Pharmageek
more...
No comment yet.
Rescooped by fabrice gaullier from Santé et Hôpitaux "AutreMent"
Scoop.it!

Pour la première fois, un ordinateur a passé le test de Turing

Pour la première fois, un ordinateur a passé le test de Turing | Silicon Pharma | Scoop.it
Un programme informatique a été capable pendant un test scientifique d'échanges de textes de se faire passer pour un garçon de 13 ans.

 

C’est une date dans l’histoire de l’informatique et même de la technologie et de la science. Pour la première fois, un programme informatique a été capable de tromperdes chercheurs en se faisant passer pour un garçon de 13 ans appelé Eugène Goostman. En réussissant cela, un ordinateur a été capable de passer le fameux test d’Alan Turing conçu en 1950 pour mesurer la capacité d’une machine «à penser». Letest consiste à tromper au moins 30% de juges humains en 5 minutes à travers des échanges de textes. Jusqu’à aujourd’hui aucune machine n’avait jamais passé le test.

Eugène Goostman a été créé par une équipe d’informaticiens russes et a passé un test organisé par l’Université anglaise de Reading. Il a obtenu 33%. «Notre principale idée était qu’il puisse affirmer qu’il connaissait tout, mais son âge rendait parfaitement vraisemblable  le fait qu’il ne connaissait pas tout», explique Vladimir Veselov, un des créateurs du programme. «Nous avons passé beaucoup de temps à développer un personnage avec une personnalité plausible», ajoute-t-il.

 
Via L'Info Autrement
more...
No comment yet.
Rescooped by fabrice gaullier from 9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
Scoop.it!

Menarini lance un site web dédié à la médecine du sport

Menarini lance un site web dédié à la médecine du sport | Silicon Pharma | Scoop.it
Le laboratoire Menarini lance un nouveau site web dédié à la médecine du sport pour le grand public et les professionnels de santé : lamedecinedusport.com. Présentation. Pour apporter au grand publ...

Via Rémy TESTON, Lionel Reichardt / le Pharmageek
fabrice gaullier's insight:

du vrai contenu ...

more...
No comment yet.
Rescooped by fabrice gaullier from Santé et Hôpitaux "AutreMent"
Scoop.it!

June : bijou connecté pour mesurer l'exposition au soleil

June : bijou connecté pour mesurer l'exposition au soleil | Silicon Pharma | Scoop.it
La start-up Française Netatmo lance un nouvel objet connecté pour mesurer l'exposition au soleil : June. Découverte. Le marché des bracelets connectés est en pleine expansion avec de nouveaux acteu...

Via L'Info Autrement
fabrice gaullier's insight:

:-))

more...
No comment yet.
Scooped by fabrice gaullier
Scoop.it!

Paris se dote d’un incubateur dédié à la santé, 14 startups sont sélectionnées | FrenchWeb.fr

Paris se dote d’un incubateur dédié à la santé, 14 startups sont sélectionnées | FrenchWeb.fr | Silicon Pharma | Scoop.it
more...
No comment yet.
Rescooped by fabrice gaullier from Doctors 2.0 & You
Scoop.it!

#doctors20 Healthcare Social Media Analytics

#doctors20 Healthcare Social Media Analytics | Silicon Pharma | Scoop.it

thank you to the Top Influencers Analytics and Stats for #doctors20 from time period Tuesday 6th May 12:00 PM to Tuesday 6th May 01:30 PM (Pacific Time)

 

 


Via Denise Silber
more...
Denise Silber's curator insight, May 6, 5:07 PM

add your insight...

 

 
Rescooped by fabrice gaullier from Pharma
Scoop.it!

Followers of healthcare companies: an infographic

Followers of healthcare companies: an infographic | Silicon Pharma | Scoop.it

Via Andrew Spong
more...
No comment yet.
Rescooped by fabrice gaullier from Pharma: Trends in e-detailing
Scoop.it!

Top 5 pharma marketing trends in 2014

Top 5 pharma marketing trends in 2014 | Silicon Pharma | Scoop.it
Top 5 pharma marketing trends in 2014: Digital in CLM, Virtual Conferences, Social Media in Pharma, Mobile web vs Apps, Visual Content. Read more...

Via eMedToday
more...
No comment yet.
Rescooped by fabrice gaullier from Jeunes Médecins et Médecine Générale
Scoop.it!

Le travail c’est la santé 2! La paperasse pour les nuls | Journal de bord d'une jeune médecin généraliste de Seine-Saint-Denis

Le travail c’est la santé 2! La paperasse pour les nuls | Journal de bord d'une jeune médecin généraliste de Seine-Saint-Denis | Silicon Pharma | Scoop.it

Suite à mon billet d’hier et certaines discussions, je me suis dit que j’allais publier les conseils que je donne à mes internes sur le sujet .

Certaines choses semblent peut-être évidentes mais je me suis mise dans la tête de l’interne et même de la remplaçante voire du médecin installée que j’étais et c’est ce que j’aurai aimé qu’on me dise. Alors si ça peut-être utile à certains internes/remplaçants voire même installés, je me suis dit que je pouvais le publier.


Via SNJMG
more...
No comment yet.
Rescooped by fabrice gaullier from Santé-pharma : digital, mobile & réseaux sociaux
Scoop.it!

The Digital Future of Healthcare by Greg Verdino

The Digital Future of Healthcare by Greg Verdino | Silicon Pharma | Scoop.it
I’ve just returned from a week in Europe with stops in London, Berlin and Paris. Among the many highlights, I ... »

Via Isabelle Delignière-Léglise
more...
No comment yet.
Rescooped by fabrice gaullier from Pharma: Trends in e-detailing
Scoop.it!

Developing digital tools for #pharma sales force

Developing digital tools for #pharma sales force | Silicon Pharma | Scoop.it

Will digital technology replace the pharmaceutical sales force? That was the topic of discussion among many speakers and attendees at the Digital Pharma East Conference in Philadelphia yesterday. The Star Life Sciences Medical Monitor™ found that the rep is still a valuable resource for healthcare professionals. But, as we mentioned yesterday, digital tools can certainly aid the sales force, increasing efficiencies and improving sales force interactions with customers. Developing digital tools for the sales force is new to many marketers. Simply providing the sales force with an iPad version of the print sales aid is not the ideal solution.


Via Parag Vora, Pere Florensa, Jérôme Buisson, eMedToday
more...
No comment yet.
Rescooped by fabrice gaullier from Pharma
Scoop.it!

Surveying the therapeutic areas pharma participates in on facebook, YouTube and Pinterest

Surveying the therapeutic areas pharma participates in on facebook, YouTube and Pinterest | Silicon Pharma | Scoop.it

Many companies have created online forums as support networks for patients and their loved ones. Customized online communities can greatly impact patients, but many of these support groups can also be found on mainstream platforms like Facebook.

 

The article show popular therapeutic areas that are represented on pharma-sponsored Facebook, YouTube and Pinterest sites, according to secondary research conducted by CEI analysts.

 

In these graphics, the larger the circle, the larger a presence the therapeutic area has on the social media platform. These data suggest that central nervous system (CNS), diabetes and oncology patients have many options for online support. But there are also options for endocrinology, respiratory and immunology patients – to only name a few.

 

Facebook is shown above.

 

YouTube: http://www.cuttingedgeinfo.com/wp/wp-content/uploads/Figure-2-YouTube-TA-presence-JPEG-400x299.jpg

 

Pinterest: http://www.cuttingedgeinfo.com/wp/wp-content/uploads/Figure-3-Pinterest-TA-presence-JPEG-400x300.jpg

 

 


Via Andrew Spong
more...
No comment yet.