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Sciences de l'information et de la communication (SIC). Médiation des savoirs pour l'enseignement et la recherche.
Bibliothéconomie. Library and Information Science (LIS).
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Rescooped by Terheck from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Library & Information Science | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

Rescooped by Terheck from Digital Presentations in Education
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Storytelling for Presentations

Alex Rister: "Storytelling for Presentations" was a short lesson I developed for my online Professional Communication and Presentation course. How do you teach storytelling


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Nedko Aldev's curator insight, May 8, 2013 3:17 AM

add your insight...

 
LucaVanin's curator insight, May 17, 2013 2:42 AM

Trasformar euna presentazione in una storia da raccontare: lo sforzo più complesso!