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Social Media is Hard: The 2013 Landscape of Social Networks in one Infographic

Social Media is Hard: The 2013 Landscape of Social Networks in one Infographic | SIAM HQ SOCIAL MEDIA NETWORK | Scoop.it
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism.

Via Susan Bainbridge
Gerrit.Tienkamp's insight:

Siam HQ Global Social Media Network

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Liz Dorland's curator insight, July 5, 2013 10:22 AM

I like it. But can folks new to social media learn from this graphic? Is there a less complex place to start and work up to it?

Melinda Miller's comment, July 29, 2013 5:34 AM
Liz, if you go to the original link, you will see the first edition of this from 2008. It is much less complex because Social Networks were less. It might be good to take a look at itt, even though it is not up-to-date. If I see an infographic that is a bit simpler, I will try to think to post it here.
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Social Media is Hard: The 2013 Landscape of Social Networks in one Infographic

Social Media is Hard: The 2013 Landscape of Social Networks in one Infographic | SIAM HQ SOCIAL MEDIA NETWORK | Scoop.it
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism.

Via Susan Bainbridge
Gerrit.Tienkamp's insight:

Siam HQ Global Social Media Network

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Liz Dorland's curator insight, July 5, 2013 10:22 AM

I like it. But can folks new to social media learn from this graphic? Is there a less complex place to start and work up to it?

Melinda Miller's comment, July 29, 2013 5:34 AM
Liz, if you go to the original link, you will see the first edition of this from 2008. It is much less complex because Social Networks were less. It might be good to take a look at itt, even though it is not up-to-date. If I see an infographic that is a bit simpler, I will try to think to post it here.
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Social Media Marketing Myths Your Company Shoul...

Social Media Marketing Myths Your Company Shoul... | SIAM HQ SOCIAL MEDIA NETWORK | Scoop.it
There is no shortage of advice about the role social media marketing should play in a company’s overall marketing plan.

Via Rami Kantari
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Google Plus SEO: Everybody's Talks About It - How Do You DO It?

Google Plus SEO: Everybody's Talks About It - How Do You DO It? | SIAM HQ SOCIAL MEDIA NETWORK | Scoop.it
Google Plus SEO: Google+ has such a powerful effect on Google Search not just because Google+ is a Google product, but due to how Google Plus is constructed.

Via Tina Cook, Gerrit Bes
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5 Steps For Optimizing Your LinkedIn Company Page

5 Steps For Optimizing Your LinkedIn Company Page | SIAM HQ SOCIAL MEDIA NETWORK | Scoop.it

Search And Social Meets Content And Influence

 

On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.

 

Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.

 

Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.

 

Read More: http://marketingland.com/5-steps-for-optimizing-on-linkedin-50318


Via Antonino Militello
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harish magan's comment, September 9, 2013 9:57 PM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
harish magan's comment, September 9, 2013 9:57 PM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
UniqueWebsites's curator insight, September 10, 2013 2:13 PM

As with all other Social Media sites, use optimisation for your Linkedin Company Pages.

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Which comes first: SEO or Social Media?

Which comes first: SEO or Social Media? | SIAM HQ SOCIAL MEDIA NETWORK | Scoop.it

Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.

 

SEO and Social Media are becoming more intertwined every day. Think about what are you business goals, then decide which option, or both, are right for your company.

 

Read More Here: http://upstart.bizjournals.com/resources/shama-kabani/2013/04/26/comparing-seo-with-social-media-for.html


Via Antonino Militello
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OnlineBizInformation's comment, June 21, 2013 10:26 AM
With the new age of kids coming up social media is going to be a huge aspect companies are going to to need to take a handle. No social media presences is pretty much death of a company. People enjoy being able to read the next persons view on a company, so I think social media presence is going to be a huge must if companies want to survive. As well as SEO .. that is the foundation but social media a must !
OnlineBizInformation's curator insight, June 21, 2013 10:28 AM

With the new age growing up with social media which do you think will come first in the future ?

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Fake Twitter followers: A Dirty Marketing Secret

Fake Twitter followers: A Dirty Marketing Secret | SIAM HQ SOCIAL MEDIA NETWORK | Scoop.it
A few weeks ago, I alerted readers to the growing problem of Twitter spam and now news comes that this is not the domain of underground players but one where large brands and stars may also be playing, purchasing fake followers to puff up their...
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Fake Twitter followers: A Dirty Marketing Secret
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Ellen Diane's curator insight, April 28, 2013 6:24 AM

I may be the only person who doesn't care for number of followers-It is a way to express myself through music/news.....I was hacked 3 x in 4 days a short while ago:(

Vegan Group's comment, April 28, 2013 7:56 AM
Probably I just have a few "real" followers... that's a shame.
Ellen Diane's comment, April 28, 2013 7:58 AM
My purpose &goal is to get the message out- 4 out of 5 people are not who they say online :(
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Social Media for Branding

Social Media for Branding | SIAM HQ SOCIAL MEDIA NETWORK | Scoop.it
This infographic poster highlights the consumer interaction with brands on facebook and twitter and customer branding settlement.

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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Social Media for Branding
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Ali Anani's curator insight, February 11, 9:22 PM

Even consider branding yourself

Mance Creative's curator insight, March 31, 2:59 PM

Being an active member of various social media sites is a great way to get your brand noticed.  Continuous interactions with your followers will also keep your brand relevant.

Mance Creative's curator insight, April 9, 12:56 PM

Social Media is an excellent resource for branding....and it's free.

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The Angel Network

Check out post 'Ooppss!!' from mz. pettus on The Angel Network. http://t.co/SSJxCYAGsP
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How To Opt Out of Gmail's Google Plus Integration - EFF

How To Opt Out of Gmail's Google Plus Integration - EFF | SIAM HQ SOCIAL MEDIA NETWORK | Scoop.it
Business 2 Community
How To Opt Out of Gmail's Google Plus Integration
EFF
Google recently unveiled a feature that consolidates their products even further.

Via Manlio Mannozzi, Gerrit Bes
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2013 live – World Sport online – Celebrity, Headlines and International news

2013 live – World Sport online – Celebrity, Headlines and International news | SIAM HQ SOCIAL MEDIA NETWORK | Scoop.it
2013 live, World Sport online - Sports Results, Headlines, Business, Celebrity and International breaking news
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Big News Network.com | Breaking News Around the World

Big News Network.com | Breaking News Around the World | SIAM HQ SOCIAL MEDIA NETWORK | Scoop.it
Big News Network.com is a leading provider of news headlines with over 400 distinct categories of current news. (The pity the superiority the disgust Laura Jean McKays Holiday In Cambodia - Crikey: , Melbourne writer Laura ...
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Why Pinterest Is So Important for Online Stores | Social Media Today

Why Pinterest Is So Important for Online Stores | Social Media Today | SIAM HQ SOCIAL MEDIA NETWORK | Scoop.it
Pinterest now has over 48.7 million users and stands as the fastest growing social network. Pinterest holds so much potential for brands to showcase their products to a large community of eager buyers looking to find that perfect product.

Via Abir Roy
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Chris Serafin's curator insight, May 12, 2013 2:07 PM

Pinterest just seems to be gaining in relevance these days, and pretty soon it will be a minstay for everyone.  It's like a digital home shopping magazine if you market your products right

Josie's curator insight, May 14, 2013 9:51 AM

It has to grow. I have never yet met anyone who does not like Pinterest. .I mean really whats not to love!

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Content Curation Guidelines for Where to Share | Curata Blog

Content Curation Guidelines for Where to Share | Curata Blog | SIAM HQ SOCIAL MEDIA NETWORK | Scoop.it

Excerpted from article by Pawan Deshpande, CEO at Curata:
"By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online.  When evaluating which content curation tool to use, there are three primary areas of consideration:

1.The Inputs – Where does the content curation tool get information from? What type of content will this allow me to curate?  Will it help identify and recommend relevant content?

2.The Organization  – What does this tool offer in terms of organizing content once it has been identified?  What type of data models does this represent content as? In a simple chronological list, or an inter-linked structure? Does it let me annotate and editorialize the curated content?

3.The Venue – How and where can I share the content once I have decided to curate it?

In this blog post, I am primarily going to focus on the decided on a content curation tool based on the venue – the channels to which your content is curated.

- Embedded Widget.
What is it? Embedded widgets allow you to display curated content in a small pane on your existing web properties.
Pro’s: Relatively easy to implement with Javascript code or create an iframe.
Con’s: Content in widgets is almost never indexed by search engines because they are rendered in Javascript which search engines do not consider.
Who should use it? Organizations that are looking primarily to touch up their website with some fresh content may want to use a widget.

- Microsite.
What is it? A dedicated microsite or section of a website populated primarily with curated content.
Pro’s: Microsites really create a full-fledged experience with curated content as the center piece and can easily because the hub for a specific topic or issue.
Con’s: Because the curated content is not tucked away in a widget and is instead front and center, you will need to pay a lot more attention to what you curate.
Who should use it? Organizations that are looking to become an authoritative destination for a topic or issue to position themselves as a key resource or thought leader, or to drive traffic and visibility.

- Personalized Page.
What is it? A personalized page is a lightweight, single page microsite filled with curated content.
Pro’s: Easy to get up and running and are indexed by search engines. Usually free.
Con’s: Only one page is indexed by search engines.
Who should use it? Individuals or cost conscious non-profits who want to create an information resource.

- Email Newsletters.
What is it? An email newsletter or digest containing the latest curated content that is sent out on a regular interval.
Pro’s: Email newsletters are a great way to continually educate an audience on a regular basis without fail.
Con’s: Email newsletters have two drawbacks: 1. They are not indexed by search engines. 2. They are not real time.
Who should use it? Email newsletters are a great medium for curated content for curators with an existing captive audience.

- Twitter & Social Media Channels.
What is it? Posting curated content on Twitter and other social media channels such as Facebook and LinkedIn through status updates. The curated content could be links to blog articles or other web content, or curated tweets.
Pro’s: Posting curated content is different from other mediums, because it’s a very time sensitive medium.
Con’s: The drawback of sharing curated content on social media is that if you don’t have a lot of curated content on your topic, then it’s hard to get noticed. Because social media is content is so fleeting, if you are not constantly and consistently posting your curated content, then your impact will be minimal.
Who should use it? Curators who have topics with a sufficient throughput of content.  Curators with an existing or potential audience on social media channels. Curators with content that has a likelihood of being shared virally.

- Feeds.
What is it? Content that’s shared through RSS feeds or other data feeds.
Pro’s: People with RSS readers can subscribe to them – who are usually visitors who return regularly. In addition, some search engines crawl RSS feeds.
Con’s: Social media these days has in many ways taken the place of RSS feeds and provide more room for annotation. Unlike social media, it’s also difficult to annotate your content as a curator and add your own context.
Who should use it? Curators with an audience that prefers this medium.

 


So what’s the right answer? Which venue should you choose as you evaluate content curation tools?
A sound content curation strategy utilizes all of the venues and channels, but drives all visitors back to a single microsite. If you’re using a robust content curation platform then you should be able to easily syndicate your content to all channels with ease..."

Read full original article here:
http://www.curata.com/blog/content-curation-guidelines-where-to-share/

 


Via Giuseppe Mauriello
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MyKLogica's comment, May 6, 2013 11:38 PM
well, it is a pity that two skilled professionals do not know to how to do converge assertively their differences, and result in better contents, and content curation. Both of you are partly right and partly wrong, under my point of view, and instead of focusing in your differences, why don´t you focus on what may bring you together?
Therese Torris's comment, May 7, 2013 2:40 AM
@pawan @giuseppe I appreciate your work, both. We should value the mere fact that you and we are able to share diverging point of views on an open Platform like Scoop.it. That is true Social Content Curation, isn't it?
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What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC]

What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC] | SIAM HQ SOCIAL MEDIA NETWORK | Scoop.it

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC]
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Two Pens's curator insight, May 3, 2013 9:59 AM

Interesting factoid here: questions rank pretty low on the engagement totem pole. 

Steve Schildwachter's curator insight, May 4, 2013 6:27 AM

Posting this because it's useful, i.e., the "info" drives the "graphic", not the other way around.

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Content Curation Guidelines for Where to Share | Curata Blog

Content Curation Guidelines for Where to Share | Curata Blog | SIAM HQ SOCIAL MEDIA NETWORK | Scoop.it

Excerpted from article by Pawan Deshpande, CEO at Curata:
"By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online.  When evaluating which content curation tool to use, there are three primary areas of consideration:

1.The Inputs – Where does the content curation tool get information from? What type of content will this allow me to curate?  Will it help identify and recommend relevant content?

2.The Organization  – What does this tool offer in terms of organizing content once it has been identified?  What type of data models does this represent content as? In a simple chronological list, or an inter-linked structure? Does it let me annotate and editorialize the curated content?

3.The Venue – How and where can I share the content once I have decided to curate it?

In this blog post, I am primarily going to focus on the decided on a content curation tool based on the venue – the channels to which your content is curated.

- Embedded Widget.
What is it? Embedded widgets allow you to display curated content in a small pane on your existing web properties.
Pro’s: Relatively easy to implement with Javascript code or create an iframe.
Con’s: Content in widgets is almost never indexed by search engines because they are rendered in Javascript which search engines do not consider.
Who should use it? Organizations that are looking primarily to touch up their website with some fresh content may want to use a widget.

- Microsite.
What is it? A dedicated microsite or section of a website populated primarily with curated content.
Pro’s: Microsites really create a full-fledged experience with curated content as the center piece and can easily because the hub for a specific topic or issue.
Con’s: Because the curated content is not tucked away in a widget and is instead front and center, you will need to pay a lot more attention to what you curate.
Who should use it? Organizations that are looking to become an authoritative destination for a topic or issue to position themselves as a key resource or thought leader, or to drive traffic and visibility.

- Personalized Page.
What is it? A personalized page is a lightweight, single page microsite filled with curated content.
Pro’s: Easy to get up and running and are indexed by search engines. Usually free.
Con’s: Only one page is indexed by search engines.
Who should use it? Individuals or cost conscious non-profits who want to create an information resource.

- Email Newsletters.
What is it? An email newsletter or digest containing the latest curated content that is sent out on a regular interval.
Pro’s: Email newsletters are a great way to continually educate an audience on a regular basis without fail.
Con’s: Email newsletters have two drawbacks: 1. They are not indexed by search engines. 2. They are not real time.
Who should use it? Email newsletters are a great medium for curated content for curators with an existing captive audience.

- Twitter & Social Media Channels.
What is it? Posting curated content on Twitter and other social media channels such as Facebook and LinkedIn through status updates. The curated content could be links to blog articles or other web content, or curated tweets.
Pro’s: Posting curated content is different from other mediums, because it’s a very time sensitive medium.
Con’s: The drawback of sharing curated content on social media is that if you don’t have a lot of curated content on your topic, then it’s hard to get noticed. Because social media is content is so fleeting, if you are not constantly and consistently posting your curated content, then your impact will be minimal.
Who should use it? Curators who have topics with a sufficient throughput of content.  Curators with an existing or potential audience on social media channels. Curators with content that has a likelihood of being shared virally.

- Feeds.
What is it? Content that’s shared through RSS feeds or other data feeds.
Pro’s: People with RSS readers can subscribe to them – who are usually visitors who return regularly. In addition, some search engines crawl RSS feeds.
Con’s: Social media these days has in many ways taken the place of RSS feeds and provide more room for annotation. Unlike social media, it’s also difficult to annotate your content as a curator and add your own context.
Who should use it? Curators with an audience that prefers this medium.

 


So what’s the right answer? Which venue should you choose as you evaluate content curation tools?
A sound content curation strategy utilizes all of the venues and channels, but drives all visitors back to a single microsite. If you’re using a robust content curation platform then you should be able to easily syndicate your content to all channels with ease..."

Read full original article here:
http://www.curata.com/blog/content-curation-guidelines-where-to-share/

 


Via Giuseppe Mauriello
Gerrit.Tienkamp's insight:
Content Curation Guidelines for Where to Share | Curata Blog
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MyKLogica's comment, May 6, 2013 11:38 PM
well, it is a pity that two skilled professionals do not know to how to do converge assertively their differences, and result in better contents, and content curation. Both of you are partly right and partly wrong, under my point of view, and instead of focusing in your differences, why don´t you focus on what may bring you together?
Therese Torris's comment, May 7, 2013 2:40 AM
@pawan @giuseppe I appreciate your work, both. We should value the mere fact that you and we are able to share diverging point of views on an open Platform like Scoop.it. That is true Social Content Curation, isn't it?
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Social Media Network & Consultancy

Social Media Network & Consultancy | SIAM HQ SOCIAL MEDIA NETWORK | Scoop.it
Social Media Network & Consultancy -
"AT YOUR SERVICE" -
We building your Global HQ Social Media...
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Let Our Experts Support You: "We can build your "Global HQ Social Media Network" from the basic to a mega network. We are "At Your Service"! | http://www.facebook.com/peter.asian | http://gplus.to/peterbkk | My Web-List > https://xeeme.com/GerritTienkamp

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