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Eminently sensible insight from Eric Topol, M.D., professor of genomics and author of The Creative Destruction of Medicine.
The suggestions are based on a theme of getting away from mass testing/treatment to looking at the patient as an individual, and basing treatment on what approach will best suit that person, depending on their condition and biology.
It also makes a case for overuse of expensive tests, suchs as CT scans. Not only do they cause distress through misdiagnose or finding other minor spots that need further testing, but overuse of irradiation is apparently linked to 2% of cancers in the US.
An interesting read!
At the start of each year our US colleagues take a look at the key trends in the digital landscape and the opportunities they present in healthcare. For 2013,
Very nice presentation for us Europeans. Most concepts are already out there and well discussed. Nice to have this presentation to bring some of that together in a good read. useful couple of slides for helping senior management wake up to digital as part of Multichannel in Pharma.
Thanks Inventiv Health. Click to view presentation.
Great overview of the key digital trends emerging this year.
Great roundup, fav quote.....
'tell stories, be relevant'