But sometimes we do think. And that's the wrong time to do it. We miss that critical shot, or we flubbed an important line, or we forgot the boss' name just as we were supposed to introduce her.
The one time we really needed to pull it off, and we choked. Why? A growing body of evidence shows the answer may be incredibly simple. Thinking too much at the wrong time can be a bad thing because your brain tries to take charge at the precise moment when your body doesn't need any help.
Your muscles, for anything from shooting a basketball to simply breathing, have their own memories. You don't have to tell your heart when to beat. And if the "executive" part of your brain butts in, it's probably going to hurt, not help.
"We call it overthinking