Shopping Malls in the Social Web Era
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Shopping Malls in the Social Web Era
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Epic Social Media Blunders: How Not To Use Social Media

Epic Social Media Blunders: How Not To Use Social Media | Shopping Malls in the Social Web Era | Scoop.it

There are failures and then there are epic fails. When it comes to marketing, obviously it’s the goal to avoid both. However, the world is not perfect and neither is the person managing Social Media for your business or organization.

XPLAIN's insight:

2013 had its share of Social Media mishaps. Here are 5 different ones and the marketing lessons they taught us!

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Retailers: Use Social Media to Engage Shoppers First, Then Focus on Selling

Retailers: Use Social Media to Engage Shoppers First, Then Focus on Selling | Shopping Malls in the Social Web Era | Scoop.it
At the recent annual National Retail Federation convention, many marketers were left wrapping their heads around “Showrooming”, its impact on sales at on brick and mortar stores, and how-to compete with the likes...
XPLAIN's insight:

Brands will have much higher odds of combating showrooming and lower online prices, if they effectively employ tactics to stay relevant and top of mind in between shops!

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The Data is in: Online Retail Brands Prefer Facebook

The Data is in: Online Retail Brands Prefer Facebook | Shopping Malls in the Social Web Era | Scoop.it
Online retail brands prefer Facebook for its perceived value and referral traffic, according to a new report from 8th Bridge.
XPLAIN's insight:

Based on the report's findings, 58 percent of retail marketers see Facebook as the platform with the most potential to drive sales, followed by Pinterest (27 percent), Twitter (5 percent), and Instagram (5 percent).

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As sites and services become product aware, the age of pervasive commerce begins

As sites and services become product aware, the age of pervasive commerce begins | Shopping Malls in the Social Web Era | Scoop.it
Get ready for a “product aware” world in which wearables, location and machine learning blur the lines between online and real world commerce to deliver hyper targeted results.
XPLAIN's insight:

From mobile and wearable devices to in-store beacons, tech innovations in online and offline retail, are constanty disrupting the way we buy and sell products today.

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Shopping Mall Space Supply to More Than Double in 2014: Report

Shopping Mall Space Supply to More Than Double in 2014: Report | Shopping Malls in the Social Web Era | Scoop.it

Supply of retail space in shopping malls is expected to more than double in 2014 to 11.7 million square feet in the top seven cities of the country compared to last year, according to a...

Vasia Dimitropoulou's insight:

Retail sector is buoyant in India, driving the demand of more retail space.

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How Micro-Location, Geofencing and Indoor Location Are Driving The Retail Revolution

Indoor Location has become the holy grail of location based-marketing, bringing consumers from their home to the closest shopping mall or retailer, greeting them with a message as they enter the mall or the store, helping them navigate indoors, send product information and special promotions as they get closer, and finally allow them to pay for the items right from their mobile.

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Coca-Cola Billboards Give Out Free Wrapping Paper To Christmas Shoppers

Coca-Cola Billboards Give Out Free Wrapping Paper To Christmas Shoppers | Shopping Malls in the Social Web Era | Scoop.it

After getting shoppers in Milan to share a cab ride together, Coca-Cola’s latest ‘Happiness’ stunt involved giving out free wrapping paper to shoppers in Belgium. 

XPLAIN's insight:

Coca-Cola installs billboards that dispense wrapping paper in shopping malls before Christmas!

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Do malls still matter: Shopping centers keep up with the times

Do malls still matter: Shopping centers keep up with the times | Shopping Malls in the Social Web Era | Scoop.it

In a quick online search from home, a shopper can find all things Santa Claus this holiday season. Click and buy a Santa costume with wig, an 8-foot inflatable Santa, Mr. and Mrs. Claus salt and pepper shakers and a multitude of movies, like the instantly downloadable Amazon video, "Santa Claus Conquers the Martians," in high definition.

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Hong Kong Shopping Mall Christmas Lightings

Hong Kong Shopping Mall Christmas Lightings | Shopping Malls in the Social Web Era | Scoop.it
Hong Kong Shopping Mall Christmas Lightings Hong Kong (香港) & Macau (澳門) Forums
XPLAIN's insight:

Hong Kong Shopping Mall installs spectacular lighting displays for the holiday season.

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Why is a shopping mall in Thailand Instagram’s most photographed place in 2013?

Why is a shopping mall in Thailand Instagram’s most photographed place in 2013? | Shopping Malls in the Social Web Era | Scoop.it
Thailand has once again proven itself to be a hot bed of Instagram activity after Bangkok city mall Siam Paragon came out top of the Facebook-owned app's most photographed places of ...
XPLAIN's insight:

Thai people love taking photos and documenting their activities, especially when in mega malls like Siam Paragon that combine so much in one single location!

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sbglobal's curator insight, December 17, 2013 11:40 PM

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What Brands need to know about holiday shoppers and Social Media [INFOGRAPHIC]

What Brands need to know about holiday shoppers and Social Media [INFOGRAPHIC] | Shopping Malls in the Social Web Era | Scoop.it
You probably know that women change their spending habits for the holiday season, 81% women spend more on clothes compared to the rest of the year, but did you know that 62% of women get beauty inspiration online.
XPLAIN's insight:

Some impressive stats on how the use of Social Media influences the shopping and spending of women during the holiday season!

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sbglobal's curator insight, December 17, 2013 11:56 PM

Are you looking Auto Rickshaw Branding to permote your company's products or any events/exhibition related to your busness.

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WATCH: Man Throws $1,000 In Single Notes Into Shopping Mall Crowd

WATCH: Man Throws $1,000 In Single Notes Into Shopping Mall Crowd | Shopping Malls in the Social Web Era | Scoop.it

Sadly, this happened at the Mall Of America shopping centre in Bloomington, Minnesota.

XPLAIN's insight:

Because Christmas brings out the best in us!

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sbglobal's curator insight, December 18, 2013 12:05 AM

Are you looking Auto Rickshaw Branding to permote your company's products or any events/exhibition related to your busness.

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Mobile Holiday Shopping Trends For Marketers

Mobile Holiday Shopping Trends For Marketers | Shopping Malls in the Social Web Era | Scoop.it

The influx of smartphone and tablet ownership has changed the way consumers research products and make purchasing decisions in-store and online. With the holiday season here, it’s important to know and understand top mobile shopping trends to boost your mobile presence and provide a seamless customer experience across all channels.

XPLAIN's insight:

Check out today's top 6 mobile shopping trends for marketers!

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Trends for 2014: Database mall marketing

Trends for 2014: Database mall marketing | Shopping Malls in the Social Web Era | Scoop.it
Mall-Connect expects a leap in the practice of database mall marketing. In this article we explain what database mall marketing is and can do for your mall.
XPLAIN's insight:

Check out why database mall marketing, the practice of systematically gathering, consolidating and processing consumer data, is among the main shopping center trends for 2014, and how you can take advantage of it to gain competitive edge!

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30+ Statistics How Social Media Influence Purchasing Decisions - infographic

30+ Statistics How Social Media Influence Purchasing Decisions - infographic | Shopping Malls in the Social Web Era | Scoop.it
Although there are no silver bullet points to help you understand the real value of social media marketing, but here we've 30+ incredibly compelling stats that will convince you enough that social media has the power to influence purchasing...
XPLAIN's insight:

30 surprising stats about how Social Media influences purchasing and drives consumers from sharing to shopping!

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INFOGRAPHIC: How To Boost Facebook Page Engagement

INFOGRAPHIC: How To Boost Facebook Page Engagement | Shopping Malls in the Social Web Era | Scoop.it
Doubling your Facebook likes in just five minutes per day may be a bit ambitious, but mobile application monetization company SkyRocket provided some handy tips, in infographic form, on how page administrators can increase engagement for their pages.
XPLAIN's insight:

Check out how you can effectively multiply engagement opportunities by promoting your Facebook page online and offline! 

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7 Strategies to Maximize Local Mobile Advertising

7 Strategies to Maximize Local Mobile Advertising | Shopping Malls in the Social Web Era | Scoop.it

Local mobile advertising is one of the most effective marketing investments for growing businesses, but just how effective?

According to JiWire, 75 percent of mobile consumers took the advertisers’ recommended action after seeing a location-specific message on their smartphone!

Vasia Dimitropoulou's insight:

Read on to find out the most effective tactics of successful advertisers!

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Top 10 Social Media Marketing Posts: This Year in Social Media

Top 10 Social Media Marketing Posts: This Year in Social Media | Shopping Malls in the Social Web Era | Scoop.it

Read these popular articles to improve your marketing.

XPLAIN's insight:

Want to step up your Social Media game? Find great ideas you can easily put to use among this handy collection of popular posts covering everything there is to know about best practices and hottest trends!

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Is Best Buy's 'Showrooming' Campaign Working?

Is Best Buy's 'Showrooming' Campaign Working? | Shopping Malls in the Social Web Era | Scoop.it
Social listening company Crimson Hexagon finds that Best Buys's showrooming campaign is positively received but it needs to add more to the in store experience
XPLAIN's insight:

Best Buy attempts to tackle showrooming with dedicated campaign. 

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Battle of the Christmas decorations for Hong Kong malls

Battle of the Christmas decorations for Hong Kong malls | Shopping Malls in the Social Web Era | Scoop.it
In the race to extract cash from Christmas shoppers, Hong Kong's myriad shopping malls have taken to heart the maxim that you must spend money to make money when it comes to decorations this festive season.
XPLAIN's insight:
More and more money are spent on Christmas decorations in Hong Kong and China in an effort to attract people's eyeballs.
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Shopping mall is the most Instagrammed location of 2013

Shopping mall is the most Instagrammed location of 2013 | Shopping Malls in the Social Web Era | Scoop.it
Instagram has revealed the most shared destinations in 2013, based on global location trends of the social media service.“As 2013 draws to a close, it’s once again time to look back on another amazing year on Instagram.
XPLAIN's insight:

Siam Paragon shopping mall in Bangkok tops the list of the most-instagrammed locations for 2013!

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Burberry Creates Digitally Enhanced Beauty Store

Burberry Creates Digitally Enhanced Beauty Store | Shopping Malls in the Social Web Era | Scoop.it

Burberry has opened The Burberry Beauty Box, a new retail concept housed in Covent Garden that uses personalised physical and digital experiences.

Vasia Dimitropoulou's insight:

Burberry's in-store experience goes digital with new retail concept!

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10 Case Studies Prove the ROI of Brand Advocates

10 Case Studies Prove the ROI of Brand Advocates | Shopping Malls in the Social Web Era | Scoop.it
A brand advocate is a person, or customer who talks favorably about a brand and passes on word-of-mouth (WOM) messages to other people.
Vasia Dimitropoulou's insight:

Brand advocates can generate not just buzz, but also leads and sales, and hence a great return on investment for retail Brands!

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sbglobal's curator insight, December 17, 2013 11:50 PM

Are you looking Auto Rickshaw Branding to permote your company's products or any events/exhibition related to your busness.

SB Advertising Media Offer Auto Rickshaw Branding services in Delhi/NCR.

For more information call us at 91-9971716221/9716758105 or
visit at www.auto-advertisement.com

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How To Display Real-Time Like Counts For Your Facebook Page On An Ipad

How To Display Real-Time Like Counts For Your Facebook Page On An Ipad | Shopping Malls in the Social Web Era | Scoop.it
Locations such as retail outlets that want to display real-time like totals can use Fliike from French startup Smiirl if they opt for a stand-alone counter device, or LikeScreen from Pretty.Digits for any HDMI-compatible screen.
XPLAIN's insight:

New apps now allow retailers to display in real-time the like totals for a selected Facebook page!

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sbglobal's curator insight, December 18, 2013 12:01 AM

Are you looking Auto Rickshaw Branding to permote your company's products or any events/exhibition related to your busness.

SB Advertising Media Offer Auto Rickshaw Branding services in Delhi/NCR.

For more information call us at 91-9971716221/9716758105 or
visit at www.auto-advertisement.com

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How Twitter Influences Holiday Purchases [INFOGRAPHIC]

How Twitter Influences Holiday Purchases [INFOGRAPHIC] | Shopping Malls in the Social Web Era | Scoop.it
Twitter and shopping go hand in hand. Now I know what you might be thinking: “who says?
Vasia Dimitropoulou's insight:

This beautiful infographic by Twitter shows the impact of the popular social network to holiday retail!

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