Shoes are one of the most fashionable accessories that are easily available in the market. A perfect pair looks elegant and makes the wearer appealing. Therefore, one needs to look after his or her shoes to make them last long.
Custom-made shoe moulds hanging in a sun-filled workshop are the secret behind the success of luxury Italian shoemaker Tod’s, which is flourishing despite a recession-hit economy.
Harrison Ford, Princess Caroline of Monaco and Brad Pitt — as well as countless of the newly rich in places like Brazil and China — are among the wealthy foreign clients that are boosting sales.
The craftsmanship and management may still be homegrown but the company — like many in the Italian luxury sector — has been forced to give up on its domestic market, at least for now.
Sales in Italy last year fell by 26.7 percent last year and went up by 55 percent in China.
“Forget” about sales in Italy “for this year and a good few years after that,” the shoe maker’s dapper billionaire owner, Diego Della Valle, told shareholders at the latest annual meeting.
Tod’s managed to ring in a net profit of 145.5 million euros ($188.6 million) last year — a 7.4-percent increase on 2011 — despite the context of austerity and recession at home, where the economy has now been shrinking for two years. Sales were 963.1 million euros in 2012.
Tod’s is headquartered in a minimalist complex surrounded by olive trees in the Marche region in central Italy. The headquarters looks more like an art gallery than a factory — 40,000 square metres (430,600 square feet) filled with paintings and designer furniture like a staircase by Israeli Ron Arad. On a more practical level, it has a gym and a creche.
The company, which employs a total of 3,000 people worldwide, was founded in 1978 and has become famous for its mocassins with rubber pebble soles.
It produces around 2.5 million pairs a year — retailing from around 300 euros ($397) each.
Tod’s shoes are usually made with between 25 and 30 components, but that can range up to 70 for a particularly sophisticated model. Each new model is tried out by two employees.[...]
Giovanni Giusti is located in Le Marche in central Italy and it is a footwear brand known since 1964.
The company specializes exclusively in manufacturing women's shoes and handbags. Giovanni Giusti launches two seasonal collections per year.
Special attention to innovative natural materials and original fittings has proved to be the brand hallmark. Giovanni Giusti designers have succeeded in balanced combining fashionable style and everyday comfort.
Brand styles are produced in Italy and certified 100% made in Italy.
A new vintage allure for the Fornarina Spring Summer 2013 shoes collection. The materials, such as crochet lace, pink gold and treated cork, together with the abundant use of lace and crochet finishing are references to a past that is re-thought and interpreted with boldness and femininity. The brand's character, at once unconventional and glamour, is once again stated by means of bright materials such as the metallic leather, glitters, fluo colors and an unprecedented take on studs. The color palette is focused on flowery shades, from delicate pastel to intense and vivid turquoise, coral, mauve green, violet and red, all the way to brightfluo colors. The style research focuses on precious material, proportions and the materiality of shapes, for a contemporary and sophisticated range.
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