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The Future of Shopper Marketing

Join Shopper Technology Institute Executive Director John Karolefski and executives from GfK as they explore the possibilities for combining technology, valu...
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Shopper Marketing::It's Often Misunderstood

A quick video we did for Adweek, Brandweek and Mediaweek on misconceptions around Shopper Marketing.
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MediaPost Publications Only 3% of Retailers Can Identify the Mobile Shopper 06/12/2014

MediaPost Publications Only 3% of Retailers Can Identify the Mobile Shopper 06/12/2014 | Shopper Tracker | Scoop.it
Only 3% of Retailers Can Identify the Mobile Shopper - 06/12/2014 (Only 3% of Retailers Can Identify the Mobile Shopper http://t.co/Xr9Zo7egXB #retail #mobile #mobilemarketing #marketing)...
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Caution! Consumers and shoppers are not the same, warns Saatchi & Saatchi - BakeryAndSnacks.com

Caution! Consumers and shoppers are not the same, warns Saatchi & Saatchi - BakeryAndSnacks.com | Shopper Tracker | Scoop.it
BakeryAndSnacks.com
Caution! Consumers and shoppers are not the same, warns Saatchi & Saatchi BakeryAndSnacks.com Manufacturers must understand the difference between consumers and shoppers, tailoring marketing accordingly to secure purchases, says...
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The New Shopper Marketing Paradigm, Part 2: Measuring Impact For Product ... - Marketing Land

The New Shopper Marketing Paradigm, Part 2: Measuring Impact For Product ... - Marketing Land | Shopper Tracker | Scoop.it
The New Shopper Marketing Paradigm, Part 2: Measuring Impact For Product ...
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