“The latest and greatest background on shopper marketing”
Curated by
Kevin Dugan
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Shopper marketing -- what your customer actually encounters at the place of purchase, when she's deciding what to buy -- has gotten plenty of attention in the recession, with national brands fighting harder for every transaction.
Shopper Marketing Grows Faster Than Digital, Social - 11/09/2010
A look at one person's experience in shopper marketing with P&G and Wal-Mart.
Flickr is a great way to remind yourself of the various aspects of shopper marketing. The shopping cart, the parking lot, everything is a potential touchpoint.
If you have no idea what Shopper Marketing is, you're not alone. But you should know that Shopper Marketing is one of the hottest trends in marketing today, at least in the eyes of major consumer packaged goods companies such as Procter & Gamble, Unilever, Coca-Cola and Kraft, as well as the agencies that serve them.
A newspaper created by Neal Stewart - built from articles, blog posts, videos and photos shared on Twitter. (Shopper Marketing Weekly is out! http://bit.ly/9npqUr â–¸ Top stories today by @sarahashleen @superioruniform @timmanners @nrfnews)
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Only 1 in 5 UK-based grocery shoppers say they would prefer grocery deals to be ‘pushed’ to their mobile phone based upon their location, according to new research.
Shopper Marketing covers retail marketing from insights to activation to execution. Issues include case studies, discussion-oriented features, channel and category reports, and news on the latest research, retail media technologies, packaging innovation and displays.
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And while that figure may be far from a majority , the fact that a third of a brand's shoppers are male is an awful lot to ...
Book Review: Shopper Marketing – How to Increase Purchase Decisions at the Point of Sale, Edited by Markus Stahlberg and Ville Maila From a neur...
Traditionally, retailers and consumer products brands have relied mostly on offline media and promotion to deploy shopper marketing programs that help drive sales, secure customer loyalty and encourag (RT @eMarketer: How are brands & retailers leveraging digital platforms for shopper marketing? (New report available w/ Total Access) - http://bit.ly/ejeHhH)
Overview of a Shopper Marketing study in Hub Magazine
What's in store at furniture maker's only company-owned store? (Herman Miller opens new retail shop in hip Tokyo shopping district | MLive.com http://t.co/95F50U5)
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