Interactive tool from Google provides insight into “The Customer Journey to Online Purchase" via @google | Shopper Marketing | Scoop.it

The tool draws on Ecommerce and Multi-Channel Funnels data from over 36,000 Google Analytics clients that authorized sharing, including millions of purchases across 11 industries in 7 countries. Purchase paths in this tool are each based on interactions with a single ecommerce advertiser.


Via Farid Mheir