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Retail-ity Bites: How Augmented Reality is changing the customer ...

Retail-ity Bites: How Augmented Reality is changing the customer ... | Shopper Marketing | Scoop.it
The concept of the technology has the potential to be fleshed out in many ways and combat struggles that retailers believe consumers are encountering in their shopping journeys and retail experience.
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Rescooped by Ajith Nayar from Digital-News on Scoop.it today
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9 Things Retailers Need to Consider for Back-to-School 2014

9 Things Retailers Need to Consider for Back-to-School 2014 | Shopper Marketing | Scoop.it
Amie Crawford | Manager, New Business The National Retail Federation estimated that back-to-school shopping in 2013 hit a record $72.5 billion, making it second only to holiday shopping for consumer spending. As with holiday, consumer research and shopping for back-to-school have been starting

Via Thomas Faltin
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