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Top 10 Retail Banking Trends and Predictions for 2014 - The Financial Brand

Top 10 Retail Banking Trends and Predictions for 2014 - The Financial Brand | Design Research & Strategy | Scoop.it
Top 10 Retail Banking Trends and Predictions for 2014 The Financial Brand With the rapid expansion of ownership of smartphones and tablet devices, today's consumer wants to be able to research, purchase and manage their financial services on demand...
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Shopper in 2014 - Points of influence | warc.com

Shopper in 2014 - Points of influence | warc.com | Design Research & Strategy | Scoop.it

At a glance: Shopper strategies evolve

Key arguments in this article:

Shopper marketing is high on the agenda for 2014, for two reasons. First is the ongoing transformation of retail by tech; second is the growing understanding of the role emotion plays in the shopping process.

The result is a smarter understanding of consumers' purchase journeys, and the points along them at which brands can exert influence. Brands such as Frito-Lay and Mastercard are investing in research to build this knowledge.

Data from Nielsen shows how complex influence-mapping can be: two products in the same category can have very different purchase paths.

The trend toward more nuanced shopper insight is likely to accelerate as the impact of traditional in-store promotions declines. A study by IRI found that trade promotion investment has grown without driving sales volumes.

Tech expands the purchase path… 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 4, 2014 9:15 AM

This article does a very good job of illustrating the complexity of shopping behaviors today. The technologies available to support shopping behaviors make them complex, emotion laden and difficult to map.

Carlos Polaino Jiménez's curator insight, March 6, 2014 4:08 PM

La configuración de los mercados con la componente digital