If you are walking on the street and someone's following you may be you get really scared and run away. But when it comes to social media particularly on Facebook page you get very excited and may try to engage with new follower. It just doesn't happen with you, every social media manager wants to get lots of followers and ultimately reach.
Hobbits, yacht design and international celebrity chef Peter Gordon join the obligatory mountain peaks and coastal visas in a new toolkit of material designed to allow New Zealand businesses to tell a consistent story about the country to the rest of the world.
The New Zealand Story, launched by Prime Minister John Key in Wellington today, is intended to complement rather than replace Tourism New Zealand's 100% Pure marketing campaign, and answers growing demand from local firms from outside the tourist sector for a more relevant articulation of the country's strong points.
Before Twitter, there was Facebook. Before Facebook, there was Napster. Before Napster, there was Google, and Amazon.
In this infographic, UK IT provider Insight examines the past 25 years of technology evolution, beginning with the creation of Microsoft Office in 1989 and ending with 2013′s Internet Protocol version 6 (IPv6) launch.
The so-called Internet of Things? Fugetaboutit ... at least for a while. The Internet of Things refers to a world where everyday physical objects are connected to the Internet and are able to identify themselves to other devices.
Wishpond shares an infographic with 21 powerful online advertising stats. I still prefer engaging customers through great content but these are convincing numbers for marketers. Future revenue projections are impressive too.
"A few days ago, I was sent a list of 14 Brand Trends for 2014, as proposed by Robert Passikoff with Brand Keys. I thought there was an interesting mix of items that cover experience, marketing, data, digital, and more – interesting enough to share with you..."
Curated Media companies have always curated the best information available and customized this for the audiences they want to grow and keep.
Co-Created The biggest mistake I often see brands make when thinking about content is to forget that even content can be a participatory experience.
Original Brands now have the opportunity to create original content that is own-able and can't be found anywhere else. This requires a great deal of planning as the content needs to be naturally connected to the brand.
Consumer Generated Personal publishing which arguably came before brand publishing has empowered millions of people to post an infinite amount of content into the digital realm. Consumer generated media rivals that of media created by the professionals and when tapped appropriately can authentically reinforce what a brand stands for.
Sponsored Likely the most hotly debated form of content, sponsored content also goes by the name "native advertising" or specific to social, promoted posts. Simply put, there are three versions of sponsored—the traditional version (like display ads) or paid options from digital platforms like Facebook or Twitter and sponsored editorial working with a media company ranging from Buzzfeed to the Atlantic.
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