Week 1-3
62 views | +0 today
Follow
Week 1-3
Consumer Engagement: how this happens or not, Brands and brand management: the importance of brands and understand integration
Your new post is loading...
Your new post is loading...
Scooped by Shivneel Chauhan
Scoop.it!

The era of Integrated Marketing Communication

The era of Integrated Marketing Communication | Week 1-3 | Scoop.it
The era of Integrated Marketing Communication
Shivneel Chauhan's insight:

‘The era of Integration Marketing Communication’ is a great blog explaining IMC. The blog shows that integrated marketing communication is an integration of all marketing communication activates which include advertising, personal selling, sales promotion, public relation and direct marketing. The blogs also goes into details on each marketing communication and how they contribute to getting the message across to the receiver.

more...
Albert McVities's comment, March 21, 2013 2:41 AM
The chart does explain the era of IMC but however IMC more in depth as to brand's equity and financial equity. i agree on how chart explain various parts of aspects and linked together. IMC process contribute the equity of its company all the effefct on financial result can effect stakeholders and external agencies. The goal in IMC is to build short term financial return and build long term brand value. As Fole said IMC is all about brand equity and i do agree with his arguement.
Flying_Ray's comment, March 21, 2013 4:43 AM
You make some good additions to Shiv's discussion on the role and application of IMC strategy Albert. I'll also add that IMC can also be considered as a management structure whereby the image a company wants to portray is controlled and consistent both internally as well as externally. To truely have one voice, all employees must also share this voice and contribute to this consistancy by adhering to the desired image in all actions within their professional role.
Gerry O'Beirne Dunn's comment, March 21, 2013 6:26 PM
I agree with Chris, having a consistent message in all aspects of ones company means that all employees must share the core values that the company holds. When a company is using IMC, it is vital that the consistent message is clear amongst all mediums.
Scooped by Shivneel Chauhan
Scoop.it!

Customer engagement in a multichannel world: Don’t reinvent the wheel - Mobile Commerce Daily - Columns

Customer engagement in a multichannel world: Don’t reinvent the wheel - Mobile Commerce Daily - Columns | Week 1-3 | Scoop.it
Shivneel Chauhan's insight:

I agree that the web is a great way in engaging with your customers but alone won’t make consumers purchase the product. In the article Loren Weinberg says “integration with external social networks, and use of video and rich media, are critical tools for engagement”. True. The internet like social media and videos of Youtube can provide an enormous reach but the richness of the information is poor. Surely an offline consumer engagement approach will be more effective. 

more...
Chelsea-Rae Dawson's comment, August 22, 2013 4:35 AM
As stated in this articel 'Over the next few years, the number of people accessing the Web from mobile devices will overtake the number accessing the Web from traditional browsers." It is not uncommon nowadays, for a business or company to have an application accessible from mobile phones where customers are able to find information about a brand or their products. This article adequately addresses the need for companies to develop and move forward as society has, although there are different brand and different methods of communication, it is in all of the companies best interests to keep up with the play.
Jordan Smith's comment, August 22, 2013 6:23 AM
I defiantly think this article makes a valid point about the growing use of mobile phones being used to access Internet as technologies are constantly changing and as a result the way in which we engage with media is also, mobile phones is a perfect example. It states “The goal is to provide a rich and engaging experience for the site visitor across all channels of interaction” therefore a consumers experience should not be hindered because of the platform of which they are accessing the site on. Today especially web applications are a popular among brands and organisations and enable consumer to look up information and even connect the consumer towards the other brands media platforms such as its website and social media.
Sam Wilkinson's comment, August 22, 2013 7:02 PM
This article is excellent in the way it discusses the increasing use and uses of the mobile phone and how they should be utilized by marketers. As a medium, it makes sense that the mobile web will become an increasingly useful tool for marketers as it is instantaneous but more importantly accessible from anywhere the consumer might be.
Scooped by Shivneel Chauhan
Scoop.it!

The importance of colours in branding [infographic research]

The importance of colours in branding [infographic research] | Week 1-3 | Scoop.it
Creating a new brand identity is a difficult task. The process is usually connected with a lot of research and designers have to look at a great amount of visual data to help them start creating. S...
Shivneel Chauhan's insight:

An important aspect for brand management would be brand identity. The research shows that different colours have different meanings and feeling. An interesting fact I came across which was not mention in the article was about Mac Donald’s. The colour for Mac Donald’s logo is yellow and red. Yellow is often used in logo design to get attention, create happiness and warmth while red is used to grip the viewer’s attention and has been known to raise one’s blood pressure or make people hungry. Mac Donald’s has fused the two colours to make a logo which stands out and is somewhat relevant to food. The research shows why colour is so important (which is helpful) but it should have used more examples.

more...
Danielle X's curator insight, March 21, 2013 6:19 AM

Interesting article..When people recall a brand, the first thing comes up in their mind is the logo of the brand, so color plays the major role in visual image of a brand in terms of brand recognition. I especially like the table in the article which shows what each color represents, its quite useful and interesting. When a business develops a brand, they really need to choose color for their brand very carefully, because color associates with peoples' feelings and emotions, which is quite important for business to build up consumer's feelings towards their brand and product.

Gerry O'Beirne Dunn's comment, March 21, 2013 6:16 PM
Playing on consumers emotional side with colours is and interesting way to gain attention, and is used by other big brands like McDonalds, KFC and other fast food chains to instil hunger or other physical and emotional responses. In turn these responses may also help consumers recognize or recall brands they associate with particular colours.
Mohammed Bin Afif's comment, March 21, 2013 11:11 PM
Yes, very interesting article, it shows that colour is very important for brands and therefore it is the brand managers responsibility to ensure the colour is used in all advertising and is kept the same shade. An integrated marketing communication strategy will ensure the same colour is used throughout all advertising. It is also interesting to see that the colour generally stays the same, even when the logo changes, as seen with pepsi and coke in the article as people identify the colours with the brands.