‘The era of Integration Marketing Communication’ is a great blog explaining IMC. The blog shows that integrated marketing communication is an integration of all marketing communication activates which include advertising, personal selling, sales promotion, public relation and direct marketing. The blogs also goes into details on each marketing communication and how they contribute to getting the message across to the receiver.
I agree that the web is a great way in engaging with your customers but alone won’t make consumers purchase the product. In the article Loren Weinberg says “integration with external social networks, and use of video and rich media, are critical tools for engagement”. True. The internet like social media and videos of Youtube can provide an enormous reach but the richness of the information is poor. Surely an offline consumer engagement approach will be more effective.
Creating a new brand identity is a difficult task. The process is usually connected with a lot of research and designers have to look at a great amount of visual data to help them start creating. S...
Shivneel Chauhan's insight:
An important aspect for brand management would be brand identity. The research shows that different colours have different meanings and feeling. An interesting fact I came across which was not mention in the article was about Mac Donald’s. The colour for Mac Donald’s logo is yellow and red. Yellow is often used in logo design to get attention, create happiness and warmth while red is used to grip the viewer’s attention and has been known to raise one’s blood pressure or make people hungry. Mac Donald’s has fused the two colours to make a logo which stands out and is somewhat relevant to food. The research shows why colour is so important (which is helpful) but it should have used more examples.
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