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Shift With Online Marketing
Online marketing is forever shifting. We LOVE sharing affordable Real Pro Products and Services that help small business, eatery and restaurant owners enhance their online presence. Let the RPVM Team show you how to simplify social media. Learn to leverage FREE social networks like; Facebook, Twitter, Pinterest, FourSquare, Linkedin, Google+ along with incorporating the power of video with YouTube. Make it even easier with time saving technology using Google Apps, Evernote, tablets, smart phones and smart phone apps. http://www.RealProVirtualMarketing.com
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Rescooped by eProAgi Anderson from Social Media Content Curation
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7 Qualities of Highly Effective Content Curators

7 Qualities of Highly Effective Content Curators | Shift With Online Marketing | Scoop.it

Excerpt from article written by Dennis Shiao and published on Scoop.it Blog:
"Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before.
Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators.
Let’s consider seven habits:


1. Focus on Goals

What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.


2. Have Empathy

You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.

3. Be Careful, Cautious and Selective
Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.

4. Editorialize
Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.

5. Provide Attribution
Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.

6. Understand What’s Timely and Trending
Sharing fresh milk is good. Sharing spoiled milk is rotten.
If you find content that is time sensitive, consider whether the “sharing window” has already passed.

7. Have an Eye for a Great Title
Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."

Read full original article here:
http://blog.scoop.it/2014/02/13/7-qualities-of-highly-effective-content-curators/


Via Giuseppe Mauriello
eProAgi Anderson's insight:

Scoop.It is ideal for curating on specific topics! I enjoy sharing on a variety of subjects ~ invite you to follow me!

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Jeff Domansky's curator insight, February 18, 2014 1:34 PM

Great tips for new or would-be curators

Randi Thompson's curator insight, February 18, 2014 7:16 PM

The content you share (the articles or what ever) is how you attract the people who are interested in what you have to offer.  What do you need to do to get their attention?

Therese Torris's curator insight, February 19, 2014 4:29 AM

There are 100s of very similar lists of basic advice. I scoop one every now and then because, at the end of the day, it's the basic priorities that cost us most when we  fail to meet them. Thus, this is good advice for beginners as well as other content curators

Scooped by eProAgi Anderson
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How to get the new Twitter profile layout - AGBeat

How to get the new Twitter profile layout - AGBeat | Shift With Online Marketing | Scoop.it
Twitter has rolled out a new profile page layout, and you can get it early with a few simple clicks.
eProAgi Anderson's insight:

If you're #Tweeting regularly, it's time for a redo with your profile!

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The 10 Plagues of Visual Content Marketing - Heidi Cohen

The 10 Plagues of Visual Content Marketing - Heidi Cohen | Shift With Online Marketing | Scoop.it
Are you committing any of these 10 plagues of visual content marketing? Here are 10 Actionable Visual Content Marketing Tips to help your content succeed.
eProAgi Anderson's insight:
Visuals are imperative as far as we are concerned!!
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21 Simple Ways to Get More Followers for Your Google Plus Business Page

21 Simple Ways to Get More Followers for Your Google Plus Business Page | Shift With Online Marketing | Scoop.it
With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.
eProAgi Anderson's insight:

Let's face it folks we live in Googleland! Jump on the Google+ train, it's moving fast and furious!! Am I in your G+ Circles?

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[Infographic] What Works on LinkedIn? This Does.

[Infographic] What Works on LinkedIn? This Does. | Shift With Online Marketing | Scoop.it
LinkedIn: Log on. Make decks. Get money.
eProAgi Anderson's insight:

Are you getting the most from your  LinkedIn experience?

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Rescooped by eProAgi Anderson from Social Media Bites!
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Twitter Now Rolling Out Its Facebook-Like Profile Redesign

Twitter Now Rolling Out Its Facebook-Like Profile Redesign | Shift With Online Marketing | Scoop.it
Starting today, Twitter is gradually rolling out a major redesign of user profiles.

Via David Blundell
eProAgi Anderson's insight:

I just posted today, Twitter has changed drastically. It's not as interactive with convos anymore. It's become the Twitter info/ad stream.

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Tempo's curator insight, April 28, 2014 5:55 AM

Twitter et sa nouvelle interface, pour ou contre ?

François Lanthier's curator insight, April 30, 2014 10:40 AM

Finally!  It was really needed...

Greg Arnaz's curator insight, August 28, 2014 3:06 PM

PHO-G's Marketing

Suggested by Julien Rio
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How to choose between Facebook and LinkedIn

How to choose between Facebook and LinkedIn | Shift With Online Marketing | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.
eProAgi Anderson's insight:

What's your preference for business?

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Cost Effective Piggyback Marketing | Marketing for Small Business

Cost Effective Piggyback Marketing | Marketing for Small Business | Shift With Online Marketing | Scoop.it

In addition to saving oodles of money, businesses save enormous amounts of time by sharing the efforts of blogging.  RPVM Preferred Partners submit a post once or twice a month.  With multiple contributions coming from various businesses it helps keep content interesting and provides much desired Google juice to be found in search.

eProAgi Anderson's insight:

Innovator, Jay Conrad Levinson, was brilliant with  unconventional marketing concepts intended to get maximum results from minimal resources. 

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What To Do Within 48 Hours Of A Networking Event « TheAfter5Edge

What To Do Within 48 Hours Of A Networking Event « TheAfter5Edge | Shift With Online Marketing | Scoop.it
eProAgi Anderson's insight:

Great To-do list to ensure you ride out the momentum from a networking event and build your relationships on a strong foundation.

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Rescooped by eProAgi Anderson from Tourism Social Media
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What Jimmy Fallon Can Teach You About Social Media

What Jimmy Fallon Can Teach You About Social Media | Shift With Online Marketing | Scoop.it
Even if you're not half as funny as the newly-named Tonight Show host, you can learn a few tricks from him about how to Tweet and Tumblr. (.@jimmyfallon is the new king of @YouTube.

Via Wendy Forbes
eProAgi Anderson's insight:

If you're not on the social band wagon, there's NO question that you're missing out!! 

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Suggested by Julien Rio
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Facebook changes the rules: make a move now or suffer from it

Facebook changes the rules: make a move now or suffer from it | Shift With Online Marketing | Scoop.it
Have you noticed an important drop on your Facebook post's reach in the past few weeks? Facebook is changing the rules, and you should carefully consider changing your strategy.
eProAgi Anderson's insight:
Eager to know about businesses who sponsor a post, trying to determine if there is value.
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Rescooped by eProAgi Anderson from Social Media Bites!
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5 Types of of Snack Size Content for Social Media Marketing Worth Considering

5 Types of of Snack Size Content for Social Media Marketing Worth Considering | Shift With Online Marketing | Scoop.it
Content on social media networks Is vital to create engagement with your prospects and customers. There is a fast emerging trend for content to be written and produced in snack size bites. This could be video, text or visual mediums. Provide the entree first and the main meal second. So it is all about the temptation.

Via David Blundell
eProAgi Anderson's insight:

A+ for clever marketing!

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Ryan DePoppe's curator insight, February 28, 2014 10:44 PM

Snack size, perfect for social media. 

Gary Stevens's curator insight, March 2, 2014 6:13 AM

Less is more. Some ideas on producing web content for audiences that have increasingly shorter attention spans.

Debra Hess Norris's curator insight, March 16, 2014 10:44 AM

Helpful advice.... brevity is necesary.

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9 Tips For Getting Better Business Results From Social Media

9 Tips For Getting Better Business Results From Social Media | Shift With Online Marketing | Scoop.it
Here are tips for getting better business results from social media, from expert Deborah Shane. It's easier than you think - just mind these rules.
eProAgi Anderson's insight:

Check out the stats, they make perfect sense! RPVM is proud to be a resource for your small business!

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Top 10 Reasons You Should Have a Facebook Fan Page

Top 10 Reasons You Should Have a Facebook Fan Page | Shift With Online Marketing | Scoop.it
Do you own a business? If so, you need to consider setting up a Facebook fan page. What is a fan page you may say? Some refer to fan pages as "like" pages or "business" pages; all terms are basically interchangeable.
eProAgi Anderson's insight:

In 20 minutes on Facebook there are:

-1 million links shared

-1.48 million event invites

-1.97 million friend requests accepted

-2.71 million photos uploaded

-2.71 messages sent

-1.32 million photos tagged

-1.85 million status updates

-1.58 million wall posts; and

-10.2 million comments made.

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Video for Business: 5 Enterprise Strategies Taken From the TV Playbook

Video for Business: 5 Enterprise Strategies Taken From the TV Playbook | Shift With Online Marketing | Scoop.it
The art & science of video manufacture is shifting from an obscure, highly skilled tradecraft to something we all do every day.
eProAgi Anderson's insight:

A new generation is inventing and using advanced video-making tools. Cameras everywhere are becoming a 6th sense. Smartphones, for better and worse, are emerging as 2nd brains – and video enables us to both convey and digest more information, more quickly. 

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The Hidden Value of Influencers in B2B Content Marketing

The Hidden Value of Influencers in B2B Content Marketing | Shift With Online Marketing | Scoop.it
In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face
eProAgi Anderson's insight:

"Producing high quality content consistently over a period of time is only part of the battle. In today’s age of information overload, amplification and promotion are essential in order for that great content to get noticed." 


Invite you to follow:

Real Pro Products . Services . Training

Real Pro Virtual Marketing "sharing useful info"  to empower small businesses, eateries and restaurants to leverage the web.   

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29 Signs Your Business Is Not Ready For Content Marketing | B2B Marketing Insider

29 Signs Your Business Is Not Ready For Content Marketing | B2B Marketing Insider | Shift With Online Marketing | Scoop.it
How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon peopl
eProAgi Anderson's insight:

Sometimes, it”s better to define all the signs that you are not ready to change your direction.

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5 Common Mistakes Entrepreneurs Make on Twitter

5 Common Mistakes Entrepreneurs Make on Twitter | Shift With Online Marketing | Scoop.it
Twitter allows you to contact your customers directly, but there’s always room for improvement when it comes to effective tweeting. Here are five common mistakes small business owners make on Twitter from Inc.com.
eProAgi Anderson's insight:

Do you make any of the 5 Common Mistakes Entrepreneurs Make on Twitter?

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Suggested by Suzen Pettit
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6 Smart Ways to Convert Facebook Likes to Sales

6 Smart Ways to Convert Facebook Likes to Sales | Shift With Online Marketing | Scoop.it
Facebook business likes page does not create value in and of itself. It's what you do with those likes that count. Convert Facebook likes with engagement strategies
eProAgi Anderson's insight:

Likes to sales, isn't that what we all want? Are people "talking about this" on YOUR Facebook business page?

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4 Reasons Your Fans Are Your Brand's Best Marketing

4 Reasons Your Fans Are Your Brand's Best Marketing | Shift With Online Marketing | Scoop.it
It's not email, white papers, social media or any other digital content. Your fans are your brand's best marketing. See why it's important to mobilize them.
eProAgi Anderson's insight:

Great info from Blogger Rock Star Mack Collier

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5 Reasons Why Relationship Marketing is Important in Business

5 Reasons Why Relationship Marketing is Important in Business | Shift With Online Marketing | Scoop.it
Businesses need to focus on People to People and relationship marketing today. Social media is a key component to this.
eProAgi Anderson's insight:

In today's age of technology, we have the luxury of getting to know and deciding to trust the person or company behind each purchase.

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dan's curator insight, March 24, 2014 9:08 AM

#relationshipmarketing

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Cocktail Party Open House Announcement - YouTube

If Twitter is a Cocktail Party ... the WHY are so many Agents doing this? Written and Directed by Leigh Brown Filmed by Valerie Garcia, Teri Conrad and Leigh...
eProAgi Anderson's insight:

Exactly! It's not only in the real estate industry.

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Rescooped by eProAgi Anderson from Social Media Bites!
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5 Reasons Why The Ellen Tweet Worked (and 1 Key Question)

5 Reasons Why The Ellen Tweet Worked (and 1 Key Question) | Shift With Online Marketing | Scoop.it
When Ellen took to a captive live TV audience of millions last night, took a “selfie” with 11 of Hollywood’s hottest celebrities, and put out a call to become the most tweeted tweet ever, not surprisingly, the world listened. The...

Via David Blundell
eProAgi Anderson's insight:

I know I was intrigued to know the "1 Key Question," how about you?

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Judy Onody's curator insight, March 4, 2014 9:29 AM

I can think of a dozen or so applications for this kind of tweet in the educational setting that might draw such positive attention to student leadership!

Wade Gardner's curator insight, March 5, 2014 1:32 PM

Which sports figure will be the first to pull out her/his mobile and take a selfie? I'd love to see it happen after a hockey goal.

 

Louis Breton's curator insight, March 6, 2014 6:04 AM

Une photo orgasmique d'après les paparazzis.

Scooped by eProAgi Anderson
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4 Facebook Mobile Marketing Tips for Small Businesses

4 Facebook Mobile Marketing Tips for Small Businesses | Shift With Online Marketing | Scoop.it
When it comes to mobile marketing, mobile and social go hand-in-hand. Each day, millions of people use Facebook to engage with business pages. And over hal
eProAgi Anderson's insight:

Each day, millions of people use Facebook to engage with business pages. And over half of those people are accessing these pages from their mobile device. Users are not only interacting with businesses on Facebook mobile but, they’re also discovering new business pages.

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Rescooped by eProAgi Anderson from Web Analytics and Web Copy
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10 Actionable Google Analytics Tips | Analytics & Optimization

10 Actionable Google Analytics Tips | Analytics & Optimization | Shift With Online Marketing | Scoop.it
In this post I share the Top 10 Google Analytics tips drawn from my weekly tips column on the official Google Analytics Google+ page. I try the best I can to keep them very actionable, i.e. something that you can do right after reading the tip.

Via paulo oliveira
eProAgi Anderson's insight:

There are actionable items to take, just a reminder to take action!

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