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Measurement in a Constantly Connected World

Measurement in a Constantly Connected World | Shift With Online Marketing | Scoop.it
Three ways to stay agile and better connect with your customers.
eProAgi Anderson's insight:

"Marketers today need a better understanding of how to attribute value to each one of their channels; when you know which ones drive action for different groups, you can value each appropriately and invest in the right points of their customer journey. Tools like Google's Multi-Channel Funnels andAttribution Modeling help businesses grasp each marketing interaction and how they influence each other along the customer journey."

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Shift With Online Marketing
Online marketing is forever shifting. We LOVE sharing affordable Real Pro Products and Services that help small business, eatery and restaurant owners enhance their online presence. Let the RPVM Team show you how to simplify social media. Learn to leverage FREE social networks like; Facebook, Twitter, Pinterest, FourSquare, Linkedin, Google+ along with incorporating the power of video with YouTube. Make it even easier with time saving technology using Google Apps, Evernote, tablets, smart phones and smart phone apps. http://www.RealProVirtualMarketing.com
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The Number ONE Reason Marketers Fail When They Use Social Media

The Number ONE Reason Marketers Fail When They Use Social Media | Shift With Online Marketing | Scoop.it

The number ONE reason many marketers fail when they try to use social media is that they DON’T...


eProAgi Anderson's insight:

Ted says, "From here on out, social is going to play a principle role in doing business—but that doesn’t mean we throw out the baby with the bathwater."

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The Top 3 Instagram Trends for Marketers

The Top 3 Instagram Trends for Marketers | Shift With Online Marketing | Scoop.it
To help marketers get the most impact out of their Instagram profiles, here are the top three marketing trends that any business can learn from
eProAgi Anderson's insight:

Who's crushing it on Instagram?

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Get Ready for 2015 with Web Presence Analysis 5.0 | Marketing for Small Business

Get Ready for 2015 with Web Presence Analysis 5.0 | Marketing for Small Business | Shift With Online Marketing | Scoop.it

Your web presence is so much more than social media; it’s a culmination including every facet of your business presence on the Internet.

eProAgi Anderson's insight:

How is your web presence?

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How giant websites design for you (and a billion others, too)

How giant websites design for you (and a billion others, too) | Shift With Online Marketing | Scoop.it
Facebook’s “like” and “share” buttons are seen 22 billion times a day, making them some of the most-viewed design elements ever created. Margaret Gould Stewart, Facebook’s director of product design, outlines three rules for design at such a massive scale—one so big that the tiniest of tweaks can cause global outrage, but also so large that the subtlest of improvements can positively impact the lives of many.
eProAgi Anderson's insight:

Fascinating video, a worthy watch for sure!

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How to Get Perks with Klout | Marketing for Small Business

How to Get Perks with Klout | Marketing for Small Business | Shift With Online Marketing | Scoop.it
eProAgi Anderson's insight:

Klout Perks are awesome!! 

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Facebook Is Helping Advertisers Reach Previously Unreachable People

Facebook Is Helping Advertisers Reach Previously Unreachable People | Shift With Online Marketing | Scoop.it
Facebook reports that roughly 7 out of every 10 people in the world use devices less sophisticated than a smartphone to access the Internet, like a feature
eProAgi Anderson's insight:

Too many small businesses underestimate the value of Facebook for business. Are you leveraging Facebook effectively?

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Top 5 Wildly Successful Social Media Strategies

Top 5 Wildly Successful Social Media Strategies | Shift With Online Marketing | Scoop.it
Social media is the most popular tool on the planet for getting the word out about your business.  Here's a few strategies that I consider wildly
eProAgi Anderson's insight:

Who doesn't LOVE "wildly successful"?? Worthy read with lots of excellent advice about social media strategies!

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Geeky Advice: Where to Be Online | Marketing for Small Business

Geeky Advice: Where to Be Online | Marketing for Small Business | Shift With Online Marketing | Scoop.it

Geeky Girl, Laurie Weston, shares where real estate agents need to be online. Okay, if you are not a real estate agent, I know what you're thinking, “I am not a real estate agent.” Read on ...

eProAgi Anderson's insight:

Be sure to see the 10 Take-Aways to Build Your OnLine Presence.

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7 Ways to Get More Facebook Page Likes

7 Ways to Get More Facebook Page Likes | Shift With Online Marketing | Scoop.it
If you run a Facebook page, getting more fans is a big priority. Here are seven ways to do it.
eProAgi Anderson's insight:

Whether you have a brand new Facebook Page or you’re trying to break through new milestones in Facebook fandom, the suggested seven ideas can help you grow and cultivate your sphere of influence a little bit every day.

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Monika McGillicuddy's curator insight, June 9, 11:18 AM

Facebook is still the place to so if you have a FB Business page these are some great tips to implement.

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No More Money Excuses by Cindy Parran Brochu

No More Money Excuses by Cindy Parran Brochu | Shift With Online Marketing | Scoop.it
When you procrastinate and make excuses for not paying attention to your financial life, it takes away valuable energy from your life. Energy that you spend worrying about money could be used for more productive and fun things you love to do. It also takes away an opportunity to be financially free, knowledge that would empower you to take control of your financial life, and peace of mind, to name a few. Learn the necessary steps to STOP making money excuses and start living more purposefully with your money!
eProAgi Anderson's insight:

Worth the time to watch the video!

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Branding Your Facebook Fan Page By Choosing A Custom Username - Kim Garst - Social Media for Business Owners

Branding Your Facebook Fan Page By Choosing A Custom Username - Kim Garst - Social Media for Business Owners | Shift With Online Marketing | Scoop.it
A personally branded username is the first place to start when you establish your Facebook Fan Page. For example, when you first set up your fan page, your link for that fan page will be a series of numbers; http://www.facebook.com/pages/nameoffanpage/113918452015025 rather than http://www.facebook.com/fanpagename. ; Your default Facebook URL is a randomly generated number that identifies your …
eProAgi Anderson's insight:

Have you created your custom branded username yet?

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7 Steps to Prepare Your Facebook Page for Graph Search

7 Steps to Prepare Your Facebook Page for Graph Search | Shift With Online Marketing | Scoop.it
Is your business ready for Facebook Graph Search? This could be the biggest thing to hit the Internet since Google. Seriously!
eProAgi Anderson's insight:

Be sure to READ THIS!

Graph Search is a whole new world and while it may seem daunting, it should be pretty simple to learn to use. Keep in mind the three keys – Keywords, Category and Connections – and you will master it in no time.

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7 Qualities of Highly Effective Content Curators

7 Qualities of Highly Effective Content Curators | Shift With Online Marketing | Scoop.it

Excerpt from article written by Dennis Shiao and published on Scoop.it Blog:
"Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before.
Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators.
Let’s consider seven habits:


1. Focus on Goals

What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.


2. Have Empathy

You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.

3. Be Careful, Cautious and Selective
Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.

4. Editorialize
Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.

5. Provide Attribution
Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.

6. Understand What’s Timely and Trending
Sharing fresh milk is good. Sharing spoiled milk is rotten.
If you find content that is time sensitive, consider whether the “sharing window” has already passed.

7. Have an Eye for a Great Title
Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."

Read full original article here:
http://blog.scoop.it/2014/02/13/7-qualities-of-highly-effective-content-curators/


Via Giuseppe Mauriello
eProAgi Anderson's insight:

Scoop.It is ideal for curating on specific topics! I enjoy sharing on a variety of subjects ~ invite you to follow me!

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Jeff Domansky's curator insight, February 18, 1:34 PM

Great tips for new or would-be curators

Randi Thompson's curator insight, February 18, 7:16 PM

The content you share (the articles or what ever) is how you attract the people who are interested in what you have to offer.  What do you need to do to get their attention?

Therese Torris's curator insight, February 19, 4:29 AM

There are 100s of very similar lists of basic advice. I scoop one every now and then because, at the end of the day, it's the basic priorities that cost us most when we  fail to meet them. Thus, this is good advice for beginners as well as other content curators

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Are you ready to be a social age leader? | SmartBlogs

Are you ready to be a social age leader? | SmartBlogs | Shift With Online Marketing | Scoop.it
Industrial Age leadership was good, or at least efficient. It enabled us to get the most out of every worker; expectations were set; consequences for not m
eProAgi Anderson's insight:

In the Social Age: Trust is everything!

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How to Set Social-Media Goals That Will Move Your Marketing Forward

How to Set Social-Media Goals That Will Move Your Marketing Forward | Shift With Online Marketing | Scoop.it
When it comes to social media, the 'see what sticks' mentality isn't always recommended.

Via David Blundell
eProAgi Anderson's insight:

Have you ever felt a bit unsure when coming up with goals for your social media marketing? Would it feel great to have a better grasp on what to aim for and how to get there?

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David Blundell's curator insight, October 31, 4:03 AM

Are you guilty of the spaghetti strategy for your social media? Is it pasta point of rescue? Here's a great post about setting social media goals . . .

Hannah Langlois's curator insight, November 10, 3:40 PM

Within this article it allows the reader to understand the connection between Marketing, Advertising, and social media. All three work very well together and are very much alike. 

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7 Sins of Social Media Marketing

7 Sins of Social Media Marketing | Shift With Online Marketing | Scoop.it
Whether your brand is too boring, too tone-deaf or too promotional, your social media approach can’t be an afterthought.
eProAgi Anderson's insight:

Socially awkward brands aren't just pushed to the sidelines, they miss out on building valuable relationships, or in some cases, end up on a viral list of social media blunders

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Tara Hunt | Author, Speaker and Startup Founder. - The Legacy Project

Tara Hunt | Author, Speaker and Startup Founder. - The Legacy Project | Shift With Online Marketing | Scoop.it
Tara Hunt has been called a “pioneer in online marketing and one of the most respected authorities on online communities and was named one of the most influential women in tech by Fast Company in 2009. She wrote The Whuffie Factor, is an early leader of “user generated conferences” such as BarCamp and is considered to be one [...]
eProAgi Anderson's insight:

The Difference Between good And Great   . . .

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Facebook For Business - Turning Ads into Conversions

Facebook For Business - Turning Ads into Conversions | Shift With Online Marketing | Scoop.it
Facebook ads are very powerful and especially when you use them right. Imagine if I told you that you can measure conversions on your website for every penny you spend.
eProAgi Anderson's insight:

Facebook ads are very powerful and especially when you use them right. Imagine if I told you that you can measure conversions on your website for every penny you spend when your using Facebook for business!

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Ted’s Twitter Follow-Back Policy | Switch and Shift

Ted’s Twitter Follow-Back Policy | Switch and Shift | Shift With Online Marketing | Scoop.it
eProAgi Anderson's insight:

Do you have a Twitter follow policy?

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E-List Hunter's curator insight, July 9, 6:15 AM

Improvise Blog over on twitter using for  business perpose or personal engagement with clients will drive huge traffic over your business website or personal profile selecting quality of profile will matter how do you interact with your consumers and follow them..

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EMC President: 7 Digital Marketing Success Factors

EMC President: 7 Digital Marketing Success Factors | Shift With Online Marketing | Scoop.it
At the intersection of products and marketing is where Jeremy Burton has found his dream job. An engineer by trade, Burton served EMC as Chief Marketing Officer (CMO) for three years before taking on his new role as President of Products and Marketin...
eProAgi Anderson's insight:

"On all levels, communication is key to driving digital business transformation."

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E-List Hunter's curator insight, July 9, 6:25 AM

Innovative Blog,online marketing will be digitized by the marketers it will be reach the target audience  by fulfill the consumer requirements .

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Is Instagram Your Visual Content Marketing Superpower? - Heidi Cohen

Is Instagram Your Visual Content Marketing Superpower? - Heidi Cohen | Shift With Online Marketing | Scoop.it
Are you maximizing your instagram visual content marketing superpower? Here's research from MIT and Georgia Tech to prove it and 4 types of photos to use.
eProAgi Anderson's insight:

Learn more about the 4 Key types of Instagram visual content marketing.

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What Those New Instagram Editing Tools Actually Do (With Pictures)

What Those New Instagram Editing Tools Actually Do (With Pictures) | Shift With Online Marketing | Scoop.it
Instagram recently released new editing tools. To shorten the learning curve, here is a succinct explanation these new features, complete with photos.
eProAgi Anderson's insight:

Are you following @eProAgi on Twitter and Instagram?

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E-List Hunter's curator insight, June 9, 4:55 AM

Innovative Blog..because by promoting your brand or product will required good images will drive the nice market for your business site or blog,it will drive huge revenue for an organization... 

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Create Original Visual Content That People Love to Share (by Donna Moritz)

Create Original Visual Content That People Love to Share (by Donna Moritz) | Shift With Online Marketing | Scoop.it

In March, the whole Agorapulse team traveled to San Diego on a mission to attend the best sessions at Social Media Marketing World . . .


Via David Blundell
eProAgi Anderson's insight:

Meaningful visuals draw people into the the content! 

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David Blundell's curator insight, June 2, 3:40 AM

With the knowledge that the brain processes visual content 60,000 times faster than text, its never been more important to create great visual content. Here are some great tips on how you can do it . . .

Margo Willis's curator insight, June 5, 12:34 PM

Great info - cupcakes caught my attention (but that may just be me :-)

Josephine Croft's curator insight, July 15, 8:12 PM

A few really good tips here!

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How To Get Started With Pinterest

How To Get Started With Pinterest | Shift With Online Marketing | Scoop.it

Pinterest is primarily a photo sharing website where the members are allowed to create albums pertaining to a certain theme or pattern. In a very short period of time, Pinterest has become one of the leading social media networks! 

eProAgi Anderson's insight:

The question at hand; will Pinterest serve your business?

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The Social Media and Device Facts You Need In 2014 - Heidi Cohen

The Social Media and Device Facts You Need In 2014 - Heidi Cohen | Shift With Online Marketing | Scoop.it
Do you know the social media and device facts you need to reach your target audience in 2014? Here are 7 Actionable Marketing Tips based on research to help
eProAgi Anderson's insight:

Heidi Cohen is the bomb with providing pertinent, useable info!! 

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