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ShifThink
a shift in thinking can transform and improve
Curated by Linda Salna
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6 Things To Do Before Launching Any Marketing Campaign.

6 Things To Do Before Launching Any Marketing Campaign. | ShifThink | Scoop.it
Have you ever spent days, maybe even months working on your super awesome product, service, training series, etc? You are beyond excited to finally have it all done and ready to launch your baby you have worked so hard on.

Via The Fish Firm
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Jennifer Dodge - CCRC executive director's curator insight, September 11, 2013 11:38 AM

Do the work!

Lori Wilk's curator insight, January 10, 2014 10:01 AM

Making sure you've got the basics covered before you launch your marketing campaign. 

Steve Cassady's curator insight, January 11, 2014 7:24 PM

Key things to check before you Market.

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16 Social Media Marketing Tips From the Pros

16 Social Media Marketing Tips From the Pros | ShifThink | Scoop.it
Social media marketing tips: Here's what these social media experts recommend as the best marketing tactics worth doing today.

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Andrew Earnshaw's curator insight, August 16, 2013 9:55 AM

Social Media is both a stand alone communication channel, but it should also be used to feed people into a web site where a stronger relationship can be built. So tweets with links direct to a particular page, a subject on a web site or a blog work really well.

Harry Shawn's curator insight, August 20, 2013 9:28 AM

Grate Post ...

Jennifer Dodge - CCRC executive director's curator insight, September 11, 2013 11:44 AM

Social Media is both a stand alone communication channel, but it should also be used to feed people into a web site where a stronger relationship can be built. So tweets with links direct to a particular page, a subject on a web site or a blog work really well.

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13 Reasons Your Brain Craves Infographics [Infographic]

13 Reasons Your Brain Craves Infographics [Infographic] | ShifThink | Scoop.it
This is downright spooky. It's an interactive infographic all about why your brain craves infographics. Food for thought!

Via Gust MEES, Jim Lerman, Ally Greer
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ghbrett's curator insight, July 23, 2013 8:49 AM

As the old saying goes: "A picture is worth a thousand words." This also reminds me of Malcomb Gladwell's book, "Blink." Amazon: http://amzn.to/13AalVQ

Andrea Remmert's curator insight, July 31, 2013 1:41 AM

It's all about images now. 

Bruce McDuffee's curator insight, August 20, 2013 2:53 PM

It's important to keep in mind your audience and how the ideal prospect likes to consume content.  Scientists or engineers for example my consume or respect different media than consumers of clothing or electronics.

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5 Keys to Inspiring Leadership, No Matter Your Style

5 Keys to Inspiring Leadership, No Matter Your Style | ShifThink | Scoop.it
Inspiring greatness is all about leading by example. The best leaders have these habits in common.
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4 Ways to Build Storytelling into Press Releases

4 Ways to Build Storytelling into Press Releases | ShifThink | Scoop.it
Assuming that you need to stick to dry language and a certain format when drafting a press release can limit the appeal (and ultimately the success) of your message. Press releases have the potenti...

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Dr. Pamela Rutledge's curator insight, May 27, 2013 4:36 AM

The necessity of storytelling for memory & engagement:

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The Power of Shower Thinking

The Power of Shower Thinking | ShifThink | Scoop.it
Have you ever spent an hour staring at a blank piece of paper, willing some new ideas to spill onto the page, only to feel disappointed and exhausted when nothing materializes?

 

"You might be going about brainstorming the wrong way. To generate new ideas, give your brain a break. Try starting with a clear mind, and avoid being so direct in your thinking.

 

"When Albert Einstein said, “Why is it I get my best ideas while shaving?” I think he was on to something with this observation."


Via Douglas Eby
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9 Business Books That Will Change Your Life

9 Business Books That Will Change Your Life | ShifThink | Scoop.it
Great leaders learn every day, and reading great books is the one of the best ways to learn. I've been fortunate enough to read some excellent books over the last fifteen years - books that have
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How to Refresh Your Brain--in 10 Minutes

How to Refresh Your Brain--in 10 Minutes | ShifThink | Scoop.it
When you go from one task to the next--all day long--your mind constantly races to catch up. Hit the reset button with this underrated trick.
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Designing Innovation Communication throughout an Innovation Process to Foster Diffusion and Strategic Change | ISEIC Blog

Designing Innovation Communication throughout an Innovation Process to Foster Diffusion and Strategic Change | ISEIC Blog | ShifThink | Scoop.it
Communication needs innovation.#Innovation #Communication throughout an Innovation Process | ISEIC Blog http://t.co/i8lAFnnl #management...
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Wanting Meaningful Work Is Not a First World Problem

Wanting Meaningful Work Is Not a First World Problem | ShifThink | Scoop.it
Pursuing meaningful work is not a privilege, but a responsibility.
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iPhone camera lens dial case

iPhone camera lens dial case | ShifThink | Scoop.it
complete with tripod mounts, the iPhone case features wide angle, telephoto, and fisheye lens on a rotatable dial.
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What Does Your Body Language Say About You? How To Read Signs and Recognize Gestures

What Does Your Body Language Say About You? How To Read Signs and Recognize Gestures | ShifThink | Scoop.it

something to shift your thinking!

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The importance of creative expression

The importance of creative expression | ShifThink | Scoop.it

You can make a box out of newspaper. Creative endeavors as simple as using material in an unexpected way stretch the mind.

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Social media marketing for businesses

Social media marketing for businesses | ShifThink | Scoop.it
Online marketing, Social Media Marketing, Social Media Marketing Strategies, Social Media for Business

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Social Media Marketer's curator insight, August 28, 2013 9:09 PM

As they recommend, always start off with the development of a social media marketing strategy, which will include: identification of market influencers around the keywords and industries you want to get know or recognized in, where they are located online and where their audience normally find or gravitate around them. This will slow you where your target audience is and how to start your social media marketing campaign

Then as they recommend set-up or revamp the required accounts such as Twitter, Facebook, LinkedIn, Foursquare, Pinterest, Tumblr, Google+ & any industry group.

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Agile marketing: the 70:20:10 rule

Agile marketing: the 70:20:10 rule | ShifThink | Scoop.it
One of the characteristics of the modern marketer outlined in our recent Modern Marketing Manifesto is agility. The ability to be responsive and adaptive. To be flexible and embrace change.

Via Ally Greer
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Aaron Bana's curator insight, June 25, 2013 1:28 AM

Awesome!

Sandrine Muir-B.'s curator insight, June 26, 2013 9:05 AM

Worth the read! Got me smiling and activated my brain as I was reading the infographics. Just got an idea for the project I am working on! :) Thanx!

Kai Bösterling's curator insight, July 6, 2013 12:12 PM

Good Rule!

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Learning to learn: finding motivation with a think board

Learning to learn: finding motivation with a think board | ShifThink | Scoop.it
Editor's Note: This is a guest post for the #learningtolearn series. Finding and collecting inspiration from unexpected places is an integral part of staying motivated and expanding the scope of your knowledge.
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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey | ShifThink | Scoop.it
There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey.

Via Dr. Pamela Rutledge
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Dr. Pamela Rutledge's comment, May 27, 2013 4:41 AM
Brand storytelling: letting the brand's story resonate with our own hero's journey. Plato said - Be kind, for everyone you meet is fighting a great battle. We all year to be the hero of our own stories.
Rescooped by Linda Salna from Psychology of Media & Emerging Technologies
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4 Ways to Build Storytelling into Press Releases

4 Ways to Build Storytelling into Press Releases | ShifThink | Scoop.it
Assuming that you need to stick to dry language and a certain format when drafting a press release can limit the appeal (and ultimately the success) of your message. Press releases have the potenti...

Via Dr. Pamela Rutledge
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Dr. Pamela Rutledge's curator insight, May 27, 2013 4:36 AM

The necessity of storytelling for memory & engagement:

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Play, Creativity, and Learning: Why Play Matters for Kids and Adults

Play, Creativity, and Learning: Why Play Matters for Kids and Adults | ShifThink | Scoop.it
Learn about the lifelong benefits of play, including greater creativity, happiness, and productivity.
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The Secret to Creativity and Productivity | The Daily Muse

The Secret to Creativity and Productivity | The Daily Muse | ShifThink | Scoop.it
Our brains are often occupied both with big-picture ideas and with day-to-day details. But turns out, that can get confusing--and we can have a big impact on our brainpower by separate those types of thinking.
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To Get To The Root Of A Hard Problem, Just Ask “Why” Five Times

To Get To The Root Of A Hard Problem, Just Ask “Why” Five Times | ShifThink | Scoop.it

Asking the question "why?" is powerful way to solve problems.  This technique is so simple "what's stopping you" from using it?"

 

 

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The Science of Lucid Dreaming and How to Learn to Control Your Dreams, Animated

The Science of Lucid Dreaming and How to Learn to Control Your Dreams, Animated | ShifThink | Scoop.it
Trekking the continuum of sleep and wakefulness in a journey into metaconsciousness.
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