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SHEPHERD Health Care Update
Current news, articles, white papers and POVs on trends in Pharmaceutical and Animal Health Care Industries.
Curated by Janette Hird
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Availability of Novartis Animal Health products remains limited - DVM

Manufacturer assures veterinarians, pet owners that production and distribution of popular brands will resume.
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New virus found in Missouri; ticks suspected

New virus found in Missouri; ticks suspected | SHEPHERD Health Care Update | Scoop.it
Tick-borne diseases are on the rise in the United States. And while this new disease might not be tick-borne, ticks are the number-one suspect.
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What Generation Y will expect from a veterinary practice - DVM

Veterinary architect predicts that technology, customized care will influence pet owners' choices.
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Accreditation body questions pharmacies on veterinary drug suppliers - VIN

Accreditation body questions pharmacies on veterinary drug suppliers - VIN | SHEPHERD Health Care Update | Scoop.it
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Payers push for patient engagement through games, mobile apps - FierceHealthIT

Payers push for patient engagement through games, mobile apps - FierceHealthIT | SHEPHERD Health Care Update | Scoop.it
Innovative health insurers are turning to consumer technology to encourage members to lead healthier lifestyles and thus improve margins.
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Survey: Many boomers trust doctors to recommend health apps | mobihealthnews

Survey: Many boomers trust doctors to recommend health apps | mobihealthnews | SHEPHERD Health Care Update | Scoop.it
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Introducing the August 2012 Veterinary Economics: What's your problem? - Veterinary Economics

Introducing the August 2012 Veterinary Economics: What's your problem? - Veterinary Economics | SHEPHERD Health Care Update | Scoop.it
At Veterinary Economics, we're listening ... and we're here to help.
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UPDATE 2-Pfizer's animal health unit files to go public | Agricultural Commodities | Reuters

* JPMorgan, BofA Merrill, Morgan Stanley to underwrite * Pfizer to own 100 pct of outstanding Class B common stock Aug 13 (Reuters) - Pfizer Inc's animal health unit Zoetis Inc filed for a $100 million...
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U.S. pet ownership declines from 2006 to 2011 - DVM

Dog ownership down a little; cat ownership down more, according to AVMA demographic study.
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Branded pharma websites drive conversion | World of DTC Marketing.com

Branded pharma websites drive conversion | World of DTC Marketing.com | SHEPHERD Health Care Update | Scoop.it
Supporting previous findings, Comscore found that visitation to a branded pharma website generated the greatest positive lifts in conversio...
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Lilly Points to Promise of Elanco - Newsroom - Inside INdiana Business with Gerry Dick

Lilly Points to Promise of Elanco - Newsroom - Inside INdiana Business with Gerry Dick | SHEPHERD Health Care Update | Scoop.it
Despite a drop in Eli Lilly and Co.'s (NYSE: LLY) second quarter net income, its animal health division continues to perform well. Greenfield-based Elanco's revenue is up 32 percent and Lilly says it should continue to grow following a recently-announced expansion.
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FTC eyes distribution of pet medications - VIN

FTC eyes distribution of pet medications - VIN | SHEPHERD Health Care Update | Scoop.it

A public workshop put on by the Federal Trade Commission (FTC) this fall will shine a spotlight on how pet medications are distributed in the United States and explore whether competition and consumer choice are being stifled by current business practices.

 

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JAMA shows a knack for multichannel outreach

JAMA shows a knack for multichannel outreach | SHEPHERD Health Care Update | Scoop.it
The fan base of the AMAs publishing arm grew 115 in the second quarter.
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News platforms as important as content, study claims

News platforms as important as content, study claims | SHEPHERD Health Care Update | Scoop.it
Health marketing communications firm Enspektos did a deep dive into desktop and media habits and found that who you are in the healthcare industry determines how much you trust the information that pops up on the screen.
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Will 'gamifying' drug R&D win more than Facebook fans for Boehringer? - FiercePharma

Will 'gamifying' drug R&D win more than Facebook fans for Boehringer? - FiercePharma | SHEPHERD Health Care Update | Scoop.it
Lots of computer games enlist players in quests to save the world. But how many would-be saviors are developing drugs? We can't think of any--until now.
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Survey: Many boomers trust doctors to recommend health apps | mobihealthnews

Survey: Many boomers trust doctors to recommend health apps | mobihealthnews | SHEPHERD Health Care Update | Scoop.it
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Merial Animal Health Launches New Initiative - The Freedom To Move Campaign / News / VetClick

Merial Animal Health Launches New Initiative - The Freedom To Move Campaign / News / VetClick | SHEPHERD Health Care Update | Scoop.it
A recent survey of pet owners identified a worrying lack of understanding and awareness about the signs of potentially treatable age-related diseases, particularly canine osteoarthritis (Davies, 2...
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Survey shows pet owners seek health, nutrition info online

Survey shows pet owners seek health, nutrition info online | SHEPHERD Health Care Update | Scoop.it
In the past 10 years, use of the Internet has more than doubled as a provider of pet care information, according to a report by Trone Brand Energy.
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Merial Animal Health Launches Freedom to Move Campaign

Merial Animal Health Launches Freedom to Move Campaign | SHEPHERD Health Care Update | Scoop.it
Merial Animal Health, manufacturer of Supleneo flex, have launched the Freedom to Move campaign to raise awareness about canine joint health.
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New ad model fosters pharmas leap to digital, publisher finds

New ad model fosters pharmas leap to digital, publisher finds | SHEPHERD Health Care Update | Scoop.it
Statistics show medical professionals are migrating toward iPads. Now, one medical journal publisher says, advertisers have followed.
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Give Your Dog a Bone 2012 winners announced - Pet Gazette

Give Your Dog a Bone 2012 winners announced - Pet Gazette | SHEPHERD Health Care Update | Scoop.it
The winners of Drontal’s nationwide competition, Give Your Dog a Bone, have been announced.
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