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SHEPHERD Health Care Update
Current news, articles, white papers and POVs on trends in Pharmaceutical and Animal Health Care Industries.
Curated by Janette Hird
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Bayer HealthCare completes acquisition of Teva Pharmaceutical Industries' U.S. animal health business

Bayer HealthCare completes acquisition of Teva Pharmaceutical Industries' U.S. animal health business | SHEPHERD Health Care Update | Scoop.it
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Millions of U.S. Pets Go Without Veterinary Care

Millions of U.S. Pets Go Without Veterinary Care | SHEPHERD Health Care Update | Scoop.it
A small but alarming percentage of cats and dogs never see a veterinarian, and about three times as many get medical care only when sick.
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Linking & Tweeting: Pharma Gets More Social // Pharmalot

Linking & Tweeting: Pharma Gets More Social // Pharmalot | SHEPHERD Health Care Update | Scoop.it

The rapid growth of social media is, not surprisingly, permeating the pharmaceutical industry. Although many pharma execs and managers may not know exactly how much their companies are spending on social media, most report that usage is increasing for a variety of activities, according to a new survey.

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Health care overhaul means insurers will pitch wares to individuals

Health care overhaul means insurers will pitch wares to individuals | SHEPHERD Health Care Update | Scoop.it
Health insurers are scrambling to market their services as they prepare for changes from the health care overhaul law.
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MediaPost Publications Pet Market Rises 15% In 5 Years 11/06/2012

MediaPost Publications Pet Market Rises 15% In 5 Years 11/06/2012 | SHEPHERD Health Care Update | Scoop.it
Pet Market Rises 15% In 5 Years - 11/06/2012...
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FTC workshop focuses on pet medications - DVM

Veterinarians say they're writing prescriptions when appropriate but maintain unique dispensing ability.
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Merial Rewards Excellence In Pain Management / News / VetClick

Merial Animal Health is inviting vet practitioners to submit original clinical pain management cases for The PREVICOX® & EQUIOXX® European Clinical Case Award for Excellence.

PREVICOX i...
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Communication between Clinical, Commercial and Managed Markets Teams is ... - MarketWatch (press release)

Communication between Clinical, Commercial and Managed Markets Teams is ...MarketWatch (press release)RESEARCH TRIANGLE PARK, N.C., Oct 09, 2012 (BUSINESS WIRE) -- US managed markets teams benefit greatly by having clear communication lines with pharmaceutical...
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AVMA survey reveals bleak situation for new veterinary graduates - DVM

Findings indicate that starting salaries, job offers dwindling while average student debt load grows.
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Social media may be effective for physicians

Social media may be effective for physicians | SHEPHERD Health Care Update | Scoop.it
According to the Journal of Medical Internet Research “the use of social media applications may be seen as an efficient and effective method for physicians to keep up-to-date and to share newly acquired medical knowledge with other physicians...
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PharmaLive: Sanofi Provides Information on the Adaptation of Its Activities in France Through 2015

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Top 5 healthcare IT trends to look out for in 2013 | ZDNet

Top 5 healthcare IT trends to look out for in 2013 | ZDNet | SHEPHERD Health Care Update | Scoop.it
As we look forward to 2013, these are just some of the trends and situations we expect to be dealing with.
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PharmaLive: New Study on Physician Online Behaviors Shows Health Care Professional Sites Reach 4 out of 5 Physicians, While Electronic Medical Records Show Highest Engagement

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Mobile Applications are Revolutionizing Healthcare, Says Frost & Sullivan

Growing uptake of digital health applications on smart phones is set to radically change the way healthcare is delivered. Accessing health information on mobile devices will soon be the new standard, and health apps will play an ever increasing role in this system.

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It's Official: Cats Are America's Pet

It's Official: Cats Are America's Pet | SHEPHERD Health Care Update | Scoop.it
The U.S. debate over the preferred pet, dog or cat, has been settled. America has voted, and cats trumped dogs as the favorite pet.
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Survey: Physician-Patient Relationship More Important Than Treatment in Patient Satisfaction | Hospital-Physician Relationships

Survey: Physician-Patient Relationship More Important Than Treatment in Patient Satisfaction | Hospital-Physician Relationships | SHEPHERD Health Care Update | Scoop.it
A recent survey of patients over 18 years of age by Harris Interactive for The Physicians Foundation showed that a patient's relationship with his or her primary care physician is the most important part of being satisfied with care.
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Most Shelters Don’t Make Vet Recommendations, Survey Finds

Most Shelters Don’t Make Vet Recommendations, Survey Finds | SHEPHERD Health Care Update | Scoop.it
About two-thirds of pet adoption shelters did not refer adopters to a specific veterinary clinic, according to a survey of about 10,000 new owners.
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Why physicians are going online | World of DTC Marketing.com

Why physicians are going online | World of DTC Marketing.com | SHEPHERD Health Care Update | Scoop.it
86% of doctors have used the Internet for health information but why?
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What the Affordable Care Act Means for Pharma Marketing - PharmExec.com (blog)

What the Affordable Care Act Means for Pharma MarketingPharmExec.com (blog)Until 15 years ago, the model for marketing pharmaceuticals was akin to marketing pet or baby products, in that products were purchased by one person (the physician) and...
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MediaPost Publications Bayer Partners With Feline Vets 09/27/2012

MediaPost Publications Bayer Partners With Feline Vets 09/27/2012 | SHEPHERD Health Care Update | Scoop.it
Bayer Partners With Feline Vets - 09/27/2012...
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