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Safety net yourself for the She-conomy? | Women, Money & Style

Safety net yourself for the She-conomy? | Women, Money & Style | Sheconomy | Scoop.it
I wrote this weeks column for The National, with the mindset to not just educate ourselves about money but to also put the steps into action and actually do it. Herewith are the first steps for forward thinking women of the ...
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Marketing to Women: Why Content Marketing Is the Best Strategy

Marketing to Women: Why Content Marketing Is the Best Strategy | Sheconomy | Scoop.it

Small Business Trends Marketing to Women: Why Content Marketing Is the Best Strategy Small Business Trends marketing to women You might think that marketers would have developed a highly evolved strategy to sell products and services to a...


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DB Squared Inc. | Marketing to Women: 6 Keys to Brand Engagement with Female Consumers

DB Squared Inc. | Marketing to Women: 6 Keys to Brand Engagement with Female Consumers | Sheconomy | Scoop.it
Six ways to market to women and get better brand engagement with female shoppers; statistics about female consumers in the USA.

 

It may actually be more difficult to develop brand loyalty among female shoppers than it is with their male counterparts. A new study from Ipsos MediaCT gives marketers new information about six key brand characteristics which are more likely to help your business connect and build loyalty with female customers.


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Marketing to women: An infographic muddles its message

Marketing to women: An infographic muddles its message | Sheconomy | Scoop.it
A U.K. firm conveys why women are such a key target demographic for marketers. Unfortunately, its wording undermines its intent. (Not really if you have a teenage daughter!!
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Marketing to Women: “Secrets and Lies” Consumers Are Hiding ...

Marketing to Women: “Secrets and Lies” Consumers Are Hiding ... | Sheconomy | Scoop.it
Consumers hide their true motivations sometimes. That's the findings of a new research study by Young & Rubicam. Consumers may be hiding their most important desires and motivations from marketers. In fact, consumers ...
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YouTube Marketing Strategy Presentation at Company Of Women

http://www.attractmoreclientseasily.com/
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Safety net yourself for the She-conomy? | Women, Money & Style

Safety net yourself for the She-conomy? | Women, Money & Style | Sheconomy | Scoop.it
I wrote this weeks column for The National, with the mindset to not just educate ourselves about money but to also put the steps into action and actually do it. Herewith are the first steps for forward thinking women of the ...
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Why the gender gap is an issue for male and female marketers alike - Marketing Week

Why the gender gap is an issue for male and female marketers alike - Marketing Week | Sheconomy | Scoop.it
Why the gender gap is an issue for male and female marketers alike Marketing Week The same disparity is also true of head of marketing roles, with almost a quarter (25 per cent) of men and just 12 per cent of women achieving this position,...
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