We are still relatively early in the cycle when it comes to Instagram brand adoption.
The fact that 40% of the Interbrand 100 now have a profile is quite impressive given the network’s size, mobile-only focus, and lack of features to enable corporate users.
It’s clear that Instagram has quickly become its own valid community in the social arena, and several major brands are taking advantage of that opportunity to grow their own unique Instagram followings.
A few companies have gained a significant footing in the early race for Instagram’s 80-million plus users.
Let’s take a closer look at how two impressive brands, Audi and Sharpie, have tapped into this growing opportunity (analytics from Simply Measured’s new Instagram reporting).
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