CMOs are very involved in leveraging social media, which may be expanding that function’s strength.
Is the rise of social media in marketing making the CMO function stronger?
Recent surveys and research — including early results of our own Year 2 survey currently in progress — offer findings that point in the same direction. Within the C-suite, CMOs are most likely to be heavily utilizing socially-generated data in their operations and expressing high levels of optimism about the growing importance of social business for their function and for their business as a whole.
An important implication of this increased reliance on social data is the potential of growing strength and influence of the CMO function within the enterprise.