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CMOs Using Social Data to Flex Their Muscle | MIT Sloan Management Review

CMOs Using Social Data to Flex Their Muscle | MIT Sloan Management Review | Sharing social commerce benefits | Scoop.it
CMOs are very involved in leveraging social media, which may be expanding that function’s strength.

 

Key excerpt...

 

Is the rise of social media in marketing making the CMO function stronger?

 

Recent surveys and research — including early results of our own Year 2 survey currently in progress — offer findings that point in the same direction. Within the C-suite, CMOs are most likely to be heavily utilizing socially-generated data in their operations and expressing high levels of optimism about the growing importance of social business for their function and for their business as a whole.

 

An important implication of this increased reliance on social data is the potential of growing strength and influence of the CMO function within the enterprise.


Via iNeoMarketing
PopcornStudios's insight:

if you do the right thing and share an honest experience that will benefit your friends, your followers, your family, and their networks, and it is relevant, you should and will earn money from it.

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iNeoMarketing's curator insight, April 9, 2013 8:47 AM
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31 Must-Read Social Media Marketing Articles

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malek's curator insight, January 2, 8:39 AM

Even Laundries need love!!

Time to reconsider how you name your Brand Pinterest Board.

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Peg Corwin's curator insight, December 28, 2013 10:42 PM

4 EMAIL MARKETING TIPS from a pro:


"Tip #1. Write your copy with the understanding that your audience is likely not reading, but skimming

Tip #2. Stop selling to your audience and offer real value

Tip #3. Clarity is the key

Tip #4. Don’t take my word for it – test"

Click to learn more about these.


If you like this scoop, please consider a thumbs up or share.

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PopcornStudios's insight:

awesome

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Mark Strozier's curator insight, June 18, 2013 8:40 PM

For me there's nothing quite like a well designed, quality printed piece.


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I just came across OpalPrint.co.uk and I like their work so much it hurts my face.


Their site is gracefully and elegant, but my god their work dropped my jaw.

Quinn Stirling's comment, September 19, 2013 9:09 PM
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Ta del av Pam Dyers 10 bästa digitala tips 2013. De ersätter sena kvällskurser eller en bunt tidsödande föreläsningar för dig som arbetar med kommunikation och marknadsföring.

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Stephanie Smetana's curator insight, July 9, 2013 4:15 PM

I scooped this article from Bonnie Burns, and I loved the way she commented, "It’s an SEO + Social Media + PR win." This is so true of the PR and social media world. It's all about gaining trust and getting your brand out there, while still reaching for the top places in a Google search.

 

Another important aspect of this article to note, is Trond Lyngbo's comment that you should not just include social media into your SEO strategy, you must also integrate all these things together: SEO, social media and public relations. If you intelligently integrate all of these, the impact is multiplied; to compete, companies must evolve and integrate.

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I still have a pulse..

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Nilesh B. Pujara's comment, July 22, 2013 2:00 AM
Infographic is very much important in today's market.