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Six social-media skills every leader needs

Six social-media skills every leader needs | ~Sharing is Caring~ | Scoop.it

Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. A McKinsey Quarterly Strategy article.


Via Marty Koenig, Dionne Lew
TheSoulfulEMU's insight:

"The six dimensions of social-media-literate leadership."

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10 Signs Your B2B Content Marketing Strategy is Working

10 Signs Your B2B Content Marketing Strategy is Working | ~Sharing is Caring~ | Scoop.it
By: Andaiye Taylor, NewsCred Contributor –
Content marketing has caught fire recently as an effective marketing strategy for B2B brands. Initially, it’s common for brands to focus exclusively on the content creation process.

Via Ally Greer, Lydia Gracia, Jesús Hernández
TheSoulfulEMU's insight:

I have got my ideas through this post. Go get your own. A great read!

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Ally Greer's curator insight, September 20, 2013 4:50 PM

It can be difficult to prove the ROI of content marketing, as it doesn't necessarily always lead directly to profit. With that in mind, though, a good content marketing strategy creates audience actions that in turn lead to conversions.


The lean content methodology is based upon heavily testing what works and what doesn't. It's safe to say that the items on this list are a great way to form the basic metrics that will eventually make up your measurement strategy.


From increased number of website visits and thought leadership to subscriptions and engagement, if your content strategy is producing any of these basic results, you're likely on the right track.

Juan Miguel Galeas's curator insight, September 21, 2013 1:41 PM

If your marketing content is leading to conversations you are in the right track.  Lean content is still related to try and error experiments, but ROI from it is much clearer that the one of outbound tactics.

Rescooped by TheSoulfulEMU from Social Media and the economy
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What Every Blogger Needs to Know About Pinterest Rich Pins

What Every Blogger Needs to Know About Pinterest Rich Pins | ~Sharing is Caring~ | Scoop.it
Are you a blogger actively pinning your content to Pinterest? What every blogger needs to know about Pinterest rich pins.

Via Ross Copping
TheSoulfulEMU's insight:

"The Smart Way to Pin it"

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