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What Works For Social Sharing: B2B Versus B2C [INFOGRAPHIC]

What Works For Social Sharing: B2B Versus B2C [INFOGRAPHIC] | ~Sharing is Caring~ | Scoop.it

Via Gladys Pintado
TheSoulfulEMU's insight:

Perfectly differentiated Infographic!! Now that you know the difference, start altering your posts according to the needs of B2B & B2C.

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10 Signs Your B2B Content Marketing Strategy is Working

10 Signs Your B2B Content Marketing Strategy is Working | ~Sharing is Caring~ | Scoop.it
By: Andaiye Taylor, NewsCred Contributor –
Content marketing has caught fire recently as an effective marketing strategy for B2B brands. Initially, it’s common for brands to focus exclusively on the content creation process.

Via Ally Greer, Lydia Gracia, Jesús Hernández
TheSoulfulEMU's insight:

I have got my ideas through this post. Go get your own. A great read!

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Ally Greer's curator insight, September 20, 2013 4:50 PM

It can be difficult to prove the ROI of content marketing, as it doesn't necessarily always lead directly to profit. With that in mind, though, a good content marketing strategy creates audience actions that in turn lead to conversions.


The lean content methodology is based upon heavily testing what works and what doesn't. It's safe to say that the items on this list are a great way to form the basic metrics that will eventually make up your measurement strategy.


From increased number of website visits and thought leadership to subscriptions and engagement, if your content strategy is producing any of these basic results, you're likely on the right track.

Juan Miguel Galeas's curator insight, September 21, 2013 1:41 PM

If your marketing content is leading to conversations you are in the right track.  Lean content is still related to try and error experiments, but ROI from it is much clearer that the one of outbound tactics.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Learn the five simple secrets we've uncovered to successful B2B lead generation on Facebook.
TheSoulfulEMU's insight:

.....And these secrets works really well!

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