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Shared Experiences - The New Marketing
Shared Experiences -- The New Marketing
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Customer Journey Mapping | B2B International

Customer Journey Mapping | B2B International | Shared Experiences - The New Marketing | Scoop.it
This paper introduces customer journey mapping in the context of customer experience management. Find out what it is and why you should be using it.

Via Fred Zimny
Birgitta Edberg's insight:

#custserv

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Infographic: The Internet - Then And Now

Infographic: The Internet - Then And Now | Shared Experiences - The New Marketing | Scoop.it
Little did they know that within only a few years their creation would become the world's basis of communication and information transfer.

Via John van den Brink
Birgitta Edberg's insight:

History in a view.

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Shifting the Meaning of Hierarchy to Community

Shifting the Meaning of Hierarchy to Community | Shared Experiences - The New Marketing | Scoop.it

Over the last year or so, a fascinating bow wave of interest has been converging on a growing cadre of companies who appear to be doing something quite novel and seemingly new. Specifically, these organizations have apparently thrown off many of the traditional structures and processes of corporate management. Interestingly, all of these organizations are focusing on change through people first, technology second, if at all.

 


Via Kenneth Mikkelsen, Spiros
Birgitta Edberg's insight:

The Consecquences of the disruption of Industrial Age Hierarchy Model to the Network Economy

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Steve Bax's comment, April 30, 2014 5:38 AM
Fascinating. I have shared this on Cambridge Marketing College - Marketing Leadership and Planning
Mick D Kirkov's comment, April 30, 2014 8:21 AM
Those words (of the title) maybe best reflect what we all try to define as "internet wonder", " internet revolution", "communism" and so on, things we live in for several years already.
Mick D Kirkov's comment, April 30, 2014 8:23 AM

"Network Age" is best short definition of that epoque, eonas...
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The Science of Storytelling

The Science of Storytelling | Shared Experiences - The New Marketing | Scoop.it

Many studies show us that our brains prefer storytelling to facts.When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing....


Via Jeff Domansky, Spiros
Birgitta Edberg's insight:

Learn how storytelling affect your brain.

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Maria Persson's curator insight, September 30, 2014 6:49 PM

Something about telling our stories can often keep us in loops of despair and darkness but in sharing them these clouds can often lift and lead to empowerment and engagement with the world around us again!

 

This is a great infographic suggesting how physiological aspects are affected by storytelling...believe it or not - do the research and make your own mind up!

 

Commercial aspects aside and the idea of branding, how could this concept work in  educational environments? Need to give this more thought...ideas anyone - very welcome!

ManufacturingStories's curator insight, October 1, 2014 3:55 PM

For more resources on STEM Education visit http://bit.ly/1640Tbl

Ricard Garcia's curator insight, October 3, 2014 2:02 AM

One more proof to show how important storytelling may be!

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The Collaborative Economy APIs Mean Changes to Commerce | Web Strategy by Jeremiah Owyang | Digital Business

The Collaborative Economy APIs Mean Changes to Commerce | Web Strategy by Jeremiah Owyang | Digital Business | Shared Experiences - The New Marketing | Scoop.it

Via Marylene Delbourg-Delphis, Spiros
Birgitta Edberg's insight:

One of Jeremiah Owyang interesting reports about the Collaborative Economy.

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7 Essentials of Marketing Analytics - Beginners Guide for Growth Hackers

7 Essentials of Marketing Analytics - Beginners Guide for Growth Hackers | Shared Experiences - The New Marketing | Scoop.it

Learn how to use data and tools in your marketing analytics. Here are the key things to get to started with data-driven marketing analytics


Via ukituki, Spiros
Birgitta Edberg's insight:

Decide about the right metrics is the first step to learn more about your business value. #data-driven marketing analytics

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ukituki's curator insight, January 20, 6:49 AM

Recently I was asked by a friend who wanted to learn more about how to use data and tools in their marketing analytics. Here are the key things I told him to get to started with data-driven marketing analytics.

Spiros's curator insight, January 29, 10:37 AM

7 Essentials of Marketing Analytics

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One Size Doesn't Fit All Innovation - Innovation Excellence (blog)

One Size Doesn't Fit All Innovation - Innovation Excellence (blog) | Shared Experiences - The New Marketing | Scoop.it

Recently, I was quite delighted to see my post Integrating Lean Startup and Design Thinking ranked #11 of the Top 100 Innovation Posts 2014 at Innovation Excellence.


Via A. Kosuke, Spiros
Birgitta Edberg's insight:

Integrating Lean Startup and Design Thinking next step.

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78% of CMO's See Custom Content As The Future Of Marketing (Infographic)

78% of CMO's See Custom Content As The Future Of Marketing (Infographic) | Shared Experiences - The New Marketing | Scoop.it
Award winning digital marketing agency. Trusted for SEO, Paid Search, Social Media and Digital Management services by over 100 top brands. Find out why.
Birgitta Edberg's insight:

Here is a great Infographic of statistics of how CMO:s look at Content Marketing. Sometimes CMO:s forget the value of content comes from the conversation between peers, Remember it´s about relations:-) 

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Content Discovery Tools: a Directory of My Favorite Ones

Content Discovery Tools: a Directory of My Favorite Ones | Shared Experiences - The New Marketing | Scoop.it

Via Robin Good
Birgitta Edberg's insight:

Brilliant collection.

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Marco Favero's curator insight, October 3, 2014 6:06 PM

aggiungi la tua intuizione ...

Roberto De Pedrini (Telnext - Italy) - Twitter: @depetwi's curator insight, October 4, 2014 2:39 AM

This is an Off-Topic but interesting !

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The Benefits Of Social Media Beyond Marketing - Forbes

The Benefits Of Social Media Beyond Marketing - Forbes | Shared Experiences - The New Marketing | Scoop.it

Think you've got the social media thing down at your business? Think you're squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms?


Via Mike Ellsworth
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Mike Ellsworth's curator insight, April 3, 2013 11:54 AM

Forbes understands the hammer and nail problem of current social media use. This article quotes a McKinsey report that says social technologies have an untapped business value of $1.3 trillion.


We tackle the perception problem in a series of posts, particularly Infinite Touches – Segmentation on Steroids http://bit.ly/Z8y6EQ

Mike Ellsworth's comment, April 4, 2013 10:49 PM
Thanks for the reScoop, Birgitta! What do you think the untapped potential of social media is?
Mike Ellsworth's comment, April 4, 2013 11:02 PM
Thanks for the reScoop, Steve!
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100 Things to Tweet about on Twitter Besides Yourself! | The ...

100 Things to Tweet about on Twitter Besides Yourself! | The ... | Shared Experiences - The New Marketing | Scoop.it
Here are 100 tips to inspire, entertain and delight your audience. ... orlando social media agency speaker trainer consultant branding digital marketing website development ... Tips to help your customers solve their business problems.
Birgitta Edberg's insight:

Help your customer to solve their problems - a good way to start!

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#INFOGRAPHIC: How Facebook Moderates Content via @malekalby

#INFOGRAPHIC: How Facebook Moderates Content via @malekalby | Shared Experiences - The New Marketing | Scoop.it
What are the challenges faced by moderators on Facebook, and who exactly are these moderators?

Via Brian Yanish - MarketingHits.com, malek, John van den Brink
Birgitta Edberg's insight:

Races many questions.

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Marco Favero's curator insight, April 15, 5:11 AM

aggiungi la tua intuizione ...

A-Writer's curator insight, April 15, 5:44 AM

http://www.a-writer.com/

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Identify Valuable Business Opportunities with the Consumer Trend Canvas

Identify Valuable Business Opportunities with the Consumer Trend Canvas | Shared Experiences - The New Marketing | Scoop.it

Via Robin Good, Spiros
Birgitta Edberg's insight:

Buiness Model Canvas and Customer Trend Canvas. Visualization make the Thinking Process Easier.

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Robin Good's curator insight, October 17, 2013 2:45 AM


Trendwatching.com, a web magazine devoted to analyze, research and report about upcoming consumer trends, has released the Consumer Trend Canvas (inspired by Alex Osterwalder's).


The free CTC has been designed for anyone interested in looking deeper into the innovation and business opportunities available by looking into the specific traits of new consumer trends.


The Consumer Trend Canvas per se is nothing else but a printable PDF framework that contains instructions, tips and examples as well as a full-page structured canvas that help you analyze any possible consumer trend.


"An easy-to-follow framework that will help you not only unpack and understand any consumer trend, but also help you apply it to launch successful consumer-facing innovations of your own."


More info: http://www.trendwatching.com/trends/consumertrendcanvas/ 


Consumer Trend Canvas: http://www.trendwatching.com/trends/pdf/2013-10%20CONSUMER%20TREND%20CANVAS.pdf 




Alessandro Rea's curator insight, October 17, 2013 5:06 AM
CONSUMER TREND CANVAS:

An easy-to-follow framework that will help you not only unpack andunderstand any consumer trend, but also help you apply it to launchsuccessful consumer-facing innovations of your own.

 

 

How & when to use the CONSUMER TREND CANVAS:Download your blank Consumer Trend CanvasTake the trend that you are interested in exploring further (either from us, or elsewhere!).As you analyze the trend, fill out the left hand side of the canvas (‘Understand’) with insights, data and examples. Then use the ‘Apply’ section on the right hand side to capture your ideas.Keep on circling back to re-examine how the segments relate to each other. Insights in one segment may highlight other elements of the trend and help you uncover truly novel concepts.Also, try using it to structure an innovation session with your team or a client. Then enjoy that ‘a-ha!’ moment as people both understand what a trend is all about, and how to make the most of it ;)

 

Read More: http://www.trendwatching.com/trends/consumertrendcanvas

Elías Manuel Sánchez Castañeda's curator insight, November 17, 2013 2:44 PM

A significant percentage of working-age Mexicans (PEA: economically active population) have no chance of finding a job as an employee, so it needs to develop the ability to use tools for self-employed or start a business. A useful tool is the Business Model Canvas, which allows a review sheet nine key concepts that has any business, and develop knowledge and actions that increase the likelihood that the company move forward.

Un porcentaje importante de los mexicanos en edad de trabajar (PEA: Población Económicamente Activa) no tendrá oportunidad de encontrar un trabajo como empleado, por lo que necesita desarrollar la habilidad de utilizar herramientas para auto-emplearse o para iniciar un negocio propio. Una herramienta útil es el Model Business Canvas, que nos permite en una hoja repasar nueve conceptos clave que tiene cualquier negocio, y desarrollar conocimientos y acciones que incrementan la probabilidad de que la empresa siga adelante.

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21 User Retention Growth Hacks You Need to Know

21 User Retention Growth Hacks You Need to Know | Shared Experiences - The New Marketing | Scoop.it
21 user retention tactics and growth hacks that will help you keep your customers using your product and improve their loyalty.

Via ukituki, Spiros
Birgitta Edberg's insight:

Inbound Marketing and Customer Retention. #Tactics

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Andre Bartholomeu Fernandes's curator insight, June 4, 2014 11:28 PM

21 táticas de retenção que você precisa saber.

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How the Internet of Things Changes Business Models

How the Internet of Things Changes Business Models | Shared Experiences - The New Marketing | Scoop.it
Value creation is no longer one-and-done.

Via Spiros
Birgitta Edberg's insight:

IoT-based value creation and about Microsoft released film documentary called Connecting: Makers.

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David Kelley, founder of IDEO and Stanford’s d.school, on How To Do Design Thinking

David Kelley, founder of IDEO and Stanford's d.school, on How To Do Design Thinking - Learning for Life - Medium

David Kelley presents a universal method for generating creative breakthroughs (RT @johnmaeda: 9-step approach to David Kelley's "design thinking" analog algorithm: http://t.co/IRfBRhPfus via @emikolawole)...


Via Fred Zimny, Spiros
Birgitta Edberg's insight:

Customer Empathy Training in 9 steps.

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Customer Experience in the Internet of Things

Customer Experience in the Internet of Things | Shared Experiences - The New Marketing | Scoop.it

Via Evelyn Weiss, Fred Zimny, Spiros
Birgitta Edberg's insight:

Always easier to understand Customers Experience in infographic.

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Nedko Aldev's curator insight, March 6, 3:09 AM

 

86
Olivier Renaudin's curator insight, March 9, 4:44 AM

With every human expected to own some 20 or more connected devices by the year 2020, the Internet of Things (IoT) is a phenomenon brands can’t afford to ignore.

Romain MAZUIR's curator insight, March 9, 4:35 PM

Customer Experience in the Internet of Things #H2MWP

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Top Trends Emerging From CMI's 60 Content Marketing Predictions for 2015 eBook

Top Trends Emerging From CMI's 60 Content Marketing Predictions for 2015 eBook | Shared Experiences - The New Marketing | Scoop.it
It's time for our annual eBook of content marketing predictions. Read on to see what big trends, changes, and advances experts see on the horizon for our industry in the upcoming year.

Via Guillaume Decugis
Birgitta Edberg's insight:

Peer trust peer. Thats why user-generated content is so valuable. Its about building communities P2P. Thanks for sharing!

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Guillaume Decugis's curator insight, December 15, 2014 2:49 PM

What are the content marketing trends for next year? The Content Marketing Institute asked thought leaders around the world for their predictions and compiled that in this ebook. 


You can read mine above but there I encourage you to read the ebook for others as well. 


Jay Baer's (slide 10) is particularly interesting: "2015 will bring decentralized content creation programs with participants across the company (not just marketing), as well as content initiatives that rely on user-generated content in expanded and highly strategic ways. The best source of content in most companies may be right under your nose: your employees and customers."


This reflects trends we've already seen at work:


1. Making content "everybody's job" within companies. Which starts by content being better understood outside of marketing as CMI's Michele Linn points out (slide 33). 


2. Involving influencers in your content marketing strategy, something Lee Odden (slide 11) also calls participation marketing and that he elaborates on in his own prevision also included in that ebook: "The value of co-creating content with the very audience you want to do business with is very powerful".


The increasing importance of ROI that I've been commenting on and included in my own prediction is also something that's reflected by others as, for instance, LinkedIn's Mike Weir highlighting how lead generation through content will become easier and easier (slide 5). As Maggie Patterson also points out in her own prediction (slide 27), this will make content marketing not just an opportunity but a must have for smaller businesses - something I completely agree with.


To deliver this ROI, the content marketing ecosystem will evolve to be better integrated with CRM and marketing automation says Alana Fisher-Chekoski (Slide 47): if lead generation becomes the main KPI of B2B content marketing success, it certainly makes sense as content is the fuel of marketing automation which drives CRM these days. 


What other trends did you pick up for Content Marketing in 2015?

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The top 25 under-reported (censored) stories of 2013 - Project Censored

The top 25 under-reported (censored) stories of 2013 - Project Censored | Shared Experiences - The New Marketing | Scoop.it

Project Censored specializes in covering the top stories which were subjected to media censorship either by being ignored or downplayed by the mainstream media each year.

 

The 5 top stories chosen this year include Bradley Manning and his courageous act of whistleblowing, tax havens where the 1% hide away their money, the secret negotiations for a trans-pacific partnership not subject to democratic controls, the fact that Obama has come after whistleblowers with heavy handed action, and the rise of groups in the US that preach hate and intolerance.

 

Other interesting stories: Interest on money inflates global prices by 35%, lots of hungry people in America (a fifth of Americans go hungry), the looming health threat of wireless technologies, journalists are under attack ... can't protect their sources any more, the ten-year anniversary of the Creative Commons providing an alternative to copyright, the dangers of fracking, Monsanto's trail of suicided farmers in India, and a proposed transaction tax that could curb speculation while bringing huge tax income...

 

See the stories and summaries by following the headline...


Via Sepp Hasslberger
Birgitta Edberg's insight:

Good read!

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Sepp Hasslberger's curator insight, December 28, 2013 4:32 AM

Project censored is an academic project that is holding a mirror up to the face of journalism and the media. Every year, 25 stories are chosen that did not get the media attention they deserved...

Arun Shrivastava's curator insight, January 1, 2014 3:05 AM

Every year they select many stories to be ranked from No. 1 to No. 25. At any rank there may be more than one story. These are usually stories that should have hit the headline in the mainstream media but were actually censored or downplayed. However, the award is normally given to stories on American issues, sometimes global issues. The award is an academic project of the University of California at Sonoma.

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The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community | Shared Experiences - The New Marketing | Scoop.it
I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company.
Birgitta Edberg's insight:

Content Marketing yes, but the perfect plan dont exist.

Your dialouge and engagement meeting other individuals are personal and unique.

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7 Principles of Great Customer Experiences - Online Marketing ...

7 Principles of Great Customer Experiences - Online Marketing ... | Shared Experiences - The New Marketing | Scoop.it
Call it delight, caring, innovation or service, some companies set themselves apart by earning the durable preference of their customers. ... It's a moment of truth that can elevate brands. At the end of the day, ...
Birgitta Edberg's insight:

The Customer Journey of Moments of Delight Creates Advocates.

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Book Review: What's the Future of Business by Brian Solis – Social ...

Book Review: What's the Future of Business by Brian Solis – Social ... | Shared Experiences - The New Marketing | Scoop.it
In his new book What's the Future of Business: Changing the Way Businesses Create Experiences, Solis explains how the dynamic customer journey inspires “intentional experiences” before, during and after the decision to purchase which go far beyond...
Birgitta Edberg's insight:

I have the same insights and write about it in my coming book.

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