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Rescooped by Birgitta Edberg from Content Marketing, Curation, Social Media & SEO
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Top Trends Emerging From CMI's 60 Content Marketing Predictions for 2015 eBook

Top Trends Emerging From CMI's 60 Content Marketing Predictions for 2015 eBook | Shared Experiences - The New Marketing | Scoop.it
It's time for our annual eBook of content marketing predictions. Read on to see what big trends, changes, and advances experts see on the horizon for our industry in the upcoming year.

Via Guillaume Decugis
Birgitta Edberg's insight:

Peer trust peer. Thats why user-generated content is so valuable. Its about building communities P2P. Thanks for sharing!

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Guillaume Decugis's curator insight, December 15, 2014 2:49 PM

What are the content marketing trends for next year? The Content Marketing Institute asked thought leaders around the world for their predictions and compiled that in this ebook. 


You can read mine above but there I encourage you to read the ebook for others as well. 


Jay Baer's (slide 10) is particularly interesting: "2015 will bring decentralized content creation programs with participants across the company (not just marketing), as well as content initiatives that rely on user-generated content in expanded and highly strategic ways. The best source of content in most companies may be right under your nose: your employees and customers."


This reflects trends we've already seen at work:


1. Making content "everybody's job" within companies. Which starts by content being better understood outside of marketing as CMI's Michele Linn points out (slide 33). 


2. Involving influencers in your content marketing strategy, something Lee Odden (slide 11) also calls participation marketing and that he elaborates on in his own prevision also included in that ebook: "The value of co-creating content with the very audience you want to do business with is very powerful".


The increasing importance of ROI that I've been commenting on and included in my own prediction is also something that's reflected by others as, for instance, LinkedIn's Mike Weir highlighting how lead generation through content will become easier and easier (slide 5). As Maggie Patterson also points out in her own prediction (slide 27), this will make content marketing not just an opportunity but a must have for smaller businesses - something I completely agree with.


To deliver this ROI, the content marketing ecosystem will evolve to be better integrated with CRM and marketing automation says Alana Fisher-Chekoski (Slide 47): if lead generation becomes the main KPI of B2B content marketing success, it certainly makes sense as content is the fuel of marketing automation which drives CRM these days. 


What other trends did you pick up for Content Marketing in 2015?

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The top 25 under-reported (censored) stories of 2013 - Project Censored

The top 25 under-reported (censored) stories of 2013 - Project Censored | Shared Experiences - The New Marketing | Scoop.it

Project Censored specializes in covering the top stories which were subjected to media censorship either by being ignored or downplayed by the mainstream media each year.

 

The 5 top stories chosen this year include Bradley Manning and his courageous act of whistleblowing, tax havens where the 1% hide away their money, the secret negotiations for a trans-pacific partnership not subject to democratic controls, the fact that Obama has come after whistleblowers with heavy handed action, and the rise of groups in the US that preach hate and intolerance.

 

Other interesting stories: Interest on money inflates global prices by 35%, lots of hungry people in America (a fifth of Americans go hungry), the looming health threat of wireless technologies, journalists are under attack ... can't protect their sources any more, the ten-year anniversary of the Creative Commons providing an alternative to copyright, the dangers of fracking, Monsanto's trail of suicided farmers in India, and a proposed transaction tax that could curb speculation while bringing huge tax income...

 

See the stories and summaries by following the headline...


Via Sepp Hasslberger
Birgitta Edberg's insight:

Good read!

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Sepp Hasslberger's curator insight, December 28, 2013 4:32 AM

Project censored is an academic project that is holding a mirror up to the face of journalism and the media. Every year, 25 stories are chosen that did not get the media attention they deserved...

Arun Shrivastava's curator insight, January 1, 2014 3:05 AM

Every year they select many stories to be ranked from No. 1 to No. 25. At any rank there may be more than one story. These are usually stories that should have hit the headline in the mainstream media but were actually censored or downplayed. However, the award is normally given to stories on American issues, sometimes global issues. The award is an academic project of the University of California at Sonoma.

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The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community | Shared Experiences - The New Marketing | Scoop.it
I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company.
Birgitta Edberg's insight:

Content Marketing yes, but the perfect plan dont exist.

Your dialouge and engagement meeting other individuals are personal and unique.

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7 Principles of Great Customer Experiences - Online Marketing ...

7 Principles of Great Customer Experiences - Online Marketing ... | Shared Experiences - The New Marketing | Scoop.it
Call it delight, caring, innovation or service, some companies set themselves apart by earning the durable preference of their customers. ... It's a moment of truth that can elevate brands. At the end of the day, ...
Birgitta Edberg's insight:

The Customer Journey of Moments of Delight Creates Advocates.

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Book Review: What's the Future of Business by Brian Solis – Social ...

Book Review: What's the Future of Business by Brian Solis – Social ... | Shared Experiences - The New Marketing | Scoop.it
In his new book What's the Future of Business: Changing the Way Businesses Create Experiences, Solis explains how the dynamic customer journey inspires “intentional experiences” before, during and after the decision to purchase which go far beyond...
Birgitta Edberg's insight:

I have the same insights and write about it in my coming book.

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78% of CMO's See Custom Content As The Future Of Marketing (Infographic)

78% of CMO's See Custom Content As The Future Of Marketing (Infographic) | Shared Experiences - The New Marketing | Scoop.it
Award winning digital marketing agency. Trusted for SEO, Paid Search, Social Media and Digital Management services by over 100 top brands. Find out why.
Birgitta Edberg's insight:

Here is a great Infographic of statistics of how CMO:s look at Content Marketing. Sometimes CMO:s forget the value of content comes from the conversation between peers, Remember it´s about relations:-) 

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Rescooped by Birgitta Edberg from Content Curation World
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Content Discovery Tools: a Directory of My Favorite Ones

Content Discovery Tools: a Directory of My Favorite Ones | Shared Experiences - The New Marketing | Scoop.it

Via Robin Good
Birgitta Edberg's insight:

Brilliant collection.

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Marco Favero's curator insight, October 3, 2014 6:06 PM

aggiungi la tua intuizione ...

Roberto De Pedrini (Telnext - Italy) - Twitter: @depetwi's curator insight, October 4, 2014 2:39 AM

This is an Off-Topic but interesting !

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The Benefits Of Social Media Beyond Marketing - Forbes

The Benefits Of Social Media Beyond Marketing - Forbes | Shared Experiences - The New Marketing | Scoop.it

Think you've got the social media thing down at your business? Think you're squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms?


Via Mike Ellsworth
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Mike Ellsworth's curator insight, April 3, 2013 11:54 AM

Forbes understands the hammer and nail problem of current social media use. This article quotes a McKinsey report that says social technologies have an untapped business value of $1.3 trillion.


We tackle the perception problem in a series of posts, particularly Infinite Touches – Segmentation on Steroids http://bit.ly/Z8y6EQ

Mike Ellsworth's comment, April 4, 2013 10:49 PM
Thanks for the reScoop, Birgitta! What do you think the untapped potential of social media is?
Mike Ellsworth's comment, April 4, 2013 11:02 PM
Thanks for the reScoop, Steve!
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100 Things to Tweet about on Twitter Besides Yourself! | The ...

100 Things to Tweet about on Twitter Besides Yourself! | The ... | Shared Experiences - The New Marketing | Scoop.it
Here are 100 tips to inspire, entertain and delight your audience. ... orlando social media agency speaker trainer consultant branding digital marketing website development ... Tips to help your customers solve their business problems.
Birgitta Edberg's insight:

Help your customer to solve their problems - a good way to start!

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