Share Some Love Today
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Rescooped by GranGoddessa from Public Relations & Social Media Insight
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Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall

Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall | Share Some Love Today | Scoop.it

Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted.

 

Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall. Marketing shop Ubi Bene helped devise the impressive outdoor installation in the city of Clermont-Ferrand.

 

The wall is 9 meters high by 10 meters wide and fitted with steps and grips, allowing the public to navigate among stylish beds, cabinets, tables, chairs, sofas and accessories. (Using harnesses and with safety personnel on hand, naturally.)

 

The Swedish retailer's been in fine creative form with its marketing lately. Other notable efforts include lighting a forest with LED lamps to celebrate energy efficient bulbs, pitching its 2015 catalog as "cutting-edge technology" and teaming with Airbnb to give folks a chance to spend a night in one of its stores....


Via Jeff Domansky
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Laura Avila's curator insight, September 13, 2014 9:26 AM

Incredibly inventive. So fun!

Monique Walhof's curator insight, September 14, 2014 3:02 PM

another beautiful impressive marketing move from IKEA.. 

Street Advertising Services's curator insight, September 15, 2014 4:17 AM

Here's a fun and engaging experiential campaign from Ikea. Although the likelihood of people actually climbing on the wall is small, its an eye-catching and colourful display designed to grab attention and encourage online social sharing

Rescooped by GranGoddessa from Just Story It! Biz Storytelling
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Friday Fun! 30 Insanely Creative Billboard Advertisements

Friday Fun! 30 Insanely Creative Billboard Advertisements | Share Some Love Today | Scoop.it
As our attention spans are getting shorter and shorter & as more and more of us are head down checking our smartphones and status updates, it's getting harder for advertisers to get their products & services noticed.

 

What a hoot some of these billboards are! I thought they were very clever and many brought a smile to my face.

 

It's Friday -- get your imagination tickled -- and enjoy viewing these photos.

 

Link to original article:

http://sobadsogood.com/2012/06/29/30-insanely-creative-billboard-advertisements/ ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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oliviersc's comment, July 29, 2012 11:08 AM
In Bloguer ou ne pas bloguer later this 07.29