Share Some Love Today
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Curated by GranGoddessa
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Rescooped by GranGoddessa from Public Relations & Social Media Insight
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Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall

Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall | Share Some Love Today | Scoop.it

Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted.

 

Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall. Marketing shop Ubi Bene helped devise the impressive outdoor installation in the city of Clermont-Ferrand.

 

The wall is 9 meters high by 10 meters wide and fitted with steps and grips, allowing the public to navigate among stylish beds, cabinets, tables, chairs, sofas and accessories. (Using harnesses and with safety personnel on hand, naturally.)

 

The Swedish retailer's been in fine creative form with its marketing lately. Other notable efforts include lighting a forest with LED lamps to celebrate energy efficient bulbs, pitching its 2015 catalog as "cutting-edge technology" and teaming with Airbnb to give folks a chance to spend a night in one of its stores....


Via Jeff Domansky
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Laura Avila's curator insight, September 13, 2014 2:26 PM

Incredibly inventive. So fun!

Monique Walhof's curator insight, September 14, 2014 8:02 PM

another beautiful impressive marketing move from IKEA.. 

Street Advertising Services's curator insight, September 15, 2014 9:17 AM

Here's a fun and engaging experiential campaign from Ikea. Although the likelihood of people actually climbing on the wall is small, its an eye-catching and colourful display designed to grab attention and encourage online social sharing

Rescooped by GranGoddessa from Eclectic Technology
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A Seven Year Old Designs A Rube Goldberg Monster Trap!

A Seven Year Old Designs A Rube Goldberg Monster Trap! | Share Some Love Today | Scoop.it

Check out this post (and the embedded YouTube video) where a 7 year old (who wants" to study robotics at MIT and become a theoretical theorist") designs a Rube Goldberg machine to trap a monster. His description of a Rube Goldberg machine is "a machine that creates a complicated chain reaction to do a simple task." Using a wide variety of materials, including marbles, tubing, pencils, a toaster, books, balls, a paper roll and more he shows us his creativity and ingenuity...as well as resilience. He also shows an understanding of the scientific method, sharing his hypothesis and more. I suspec that many will share this video with others in their schools.


Via Beth Dichter
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