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Share of Mind - Inspirational Curiosity
Communicative Advertising, Interactive Storytelling, Stylish Music and Digital Fashion
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Johannes Erlach | LinkedIn

I am passionate about strong, powerful and successful brands; they shape our daily lives, touch us and give us a priceless experience that goes well beyond the product itself.

 

 

Not the 1960s but today is the golden age of Advertising!

 

For the first time in history, enabled by stunning new technologies, we can interact with people all over the earth, tell our story or the story of our brand, share ideas, get inspired by others and directly reach and communicate with a mass of individuals.

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Lynx appologising for Prince Harry's behaviour

Lynx appologising for Prince Harry's behaviour | Share of Mind - Inspirational Curiosity | Scoop.it

This is just an awesome sign of the fast pace in todays's advertising business - and how you can excellently use it for your brand if you are smart and fast enough.

 

The Prince, who had a reputation as a bit of a hell-raiser in his youth, was caught on camera nude in a hotel with a girl after a game of naked billiards. Only a few days later, Lynx ran this very simple but brilliant print ad.

 

It follows on from their series ads which promote the Lynx effect, namely Lynx-using males being hounded by scantily clad women.

 

Just awesome!

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The Making of the Leica M9-P »Edition Hermès« – Série Limitée Jean-Louis Dumas

In today's world, where everything is constantly available and everything is premium - what is true, real luxury?

 

With everything being labeled 'premium' (from beer to toilet paper), one way to define luxury is by limiting availability, i.e scarcity of goods. Limited editions are a great way for brands to create something unique, something out of the ordinary, something more valuable (?).

 

French high fashion house Hermès and German camera maker Leica teamed up to produce a limited edition camera in honour of Jean-Louis Dumas, the late president of Hermès. The 300-piece-edition (apparently) sells for USD 25.000, while an even-more-limited 100-piece edition supposed to cost USD 50.000.

 

In order to visualise the long tradition of master craftsmenship at both companies, they produced a beautifully arranged 'Making of' and a similar 'Unboxing of' video.

http://vimeo.com/41870964

 

When witnessing the product being assembled by hand and the love for detail involved, I can understand the allure and fascination of traditional craftsmanship - and possibly answer what real luxury might be ...

 

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MINI London 2012 Limited Edition

Starting with July 27th the London 2012 Summer Olympics will capture the World's attention for 2 weeks. Naturally, official sponsors (and other brands) try to leverage their sponsorship involvement (or just the fact that the Olympics are happening). With P&G and Omega, we've already seen some great ads, exellently playing with the whole theme of the Olympics and sport.

 

One aspect that is always being used is that of personal and national pride.

 

Fresh from recording all 205 National Anthems to be played at this summer's games, the London Philharmonic Orchestra has teamed up with MINI for one more performance.

 

Playing with the long and proud history of their brand, MINI has produced an excellent piece of communication to promote their London 2012 Limited Edition car (of which only 2012 are being made).

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Shell's Social Ad Gallery

Shell's Social Ad Gallery | Share of Mind - Inspirational Curiosity | Scoop.it

This is an awesome example how wrong a Social Media campaign can go!

 

US energy company Shell asked people to create their own headlines for their newest campaign, share their creative ideas with their friends and create a buzz about a crowd-sourced advertising campaign.

 

And a buzz is what they got.

 

Taking into account the positive connotations people all over the world have with oil companies (none) and the extremly favourable image these energy giants enjoy (not), it's not rocket science to predict the outcome of this Social Media exercise.

 

So giving people a non-moderated plattform to creatively toy with their loathing of Shell produced some f***ing ridiculous results. They range from "If we show you pretty pictures, it must mean we care about the environment." to "Penetrating the Arctic with a huge, oil-filled steel erection." and "Because fuck you, Earth." Just have a look through them or have a go at it yourself ...

 

RETRACTION:
It turned out that this is a hoax campaign created by Greenpeace and the Yes Lab. Nevertheless, great work in fooling everybody!

http://greenpeaceblogs.com/2012/06/08/greenpeace-the-yes-men-and-inside-story-of-shellfail/

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Going Places

Going Places | Share of Mind - Inspirational Curiosity | Scoop.it

Going Places Singapore is a great online magazine about appreciating the city state anew. It tries to give an insider look into familiar neighbourhoods, favourite spaces, but also lesser known places. It features iconic architecture, documents the city's history and talks about Singapore's conservational efforts.

 

But the greatest aspect about Going Places is that is published by Urban Redevelopment Authority (URA), the national urban planning authority of Singapore and a statutory board under the Ministry of National Development of the Singapore Government.

 

The online magazines accomplishes a crucial aspect of urban development: to communicate the need for and raise awareness of it. It encourages people to "ask a planner", share their favourite architectural piece and shows examples of cleverly transformed old buildings that now have a new purpose.

 

The URA was established in 1974, and is of especially critical importance to the city-state, because Singapore is an extremely dense country where land usage is required to be efficient and maximised in order to reduce land wastage in the face of land shortage.

 

The URA is also responsible for assisting to facilitate racial harmony, such as to have their urban planning avoid segregation, as well as seeking ways to improve aesthetics and to reduce congestion. It is also responsible for the conservation of historic and cultural buildings and national heritage sites.

 

I don't know about any government body where I'm coming from that thinks that far ahead and communicates in such a visually appealing and engaging way ...

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The Urban Playground | Skatorialist

The image of the skateboarder as a rebellious, non-conforming youth has faded in recent years. Nevertheless, certain cities still oppose the building of skateparks in their neighborhoods, for fear of increased crime and drugs in the area.

 

In Singapore, where everything is regulated, skateparks do exist and give skaters a playground (and an area where graffiti is allowed). However, news headlines like this - "Spoilt teens do dangerous skateboard stunts - right in front of Wisma Atria Shopping Centre!" - are still quite common in Singapore.

 

To counter the image of spoiled, rebellious brats Firdaus Samsudin skates in a suit. This allows the skateboarder to blend in with the working society of Singapore's Central Business District, home to 176,000 workers and the heart of commerce. Constructed with marble ledges, stairs and banks at almost every corner, the area its an ideal playground for skateboarders.

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DRAFTFCB's new office space

I always enjoy observing how architecture influences people's behaviour, how we interact with the space that surrounds us and how we interact differently in different environments. Looking at office design is therefor really interesting; it reveils a lot about a company's culture and attitudes.

 

Because the space and surroundings in which we work have such a huge impact on people, moving to a new office can make quite a difference. It not only means that you can get excited about new furniture, desk layouts or the new coffee machine, it is also a tangible manifestation of change, of new beginnings. So to be happy about a new office space is understandable!

 

To communicate their new office space in Toronto's 'hottest' neigbourhood, the creative agency DRAFTFCB shot this little video of some of their employees giving an office tour. And as everything looks better at their new office, they also switched the employees for models and photoshopped the whole creative business going on in there.

 

Great way to show off your new space!

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KLM Be My Guest With Armin Van Buuren

If you're flying, would you like to know who's sitting next to you in advance? Would you like to actively chose the person sitting next to you?

 

KLM is introducing a new program called Meet&Seat, for which you log in with your social network profile to book a flight - and you can see the profiles of other travellers on the same flight. Positioned more as a business tool, KLM see it as a new way to meet interesting people and start conversations among their passengers.

 

http://www.youtube.com/watch?v=eL2lWn7oup4&feature=player_embedded

 

To promote the launch of their program, the airline offers a chance to win flights next to famous Dutch personalities or icons - Star DJ Armin Van Buuren or footballer Ruud Gullit.

 

Although KLM communicates this as "breakthrough in flexible air travel", I am not yet sold on the idea of being stalked before a flight. Of course it is nice to get rid of that snouring neighbour (and chose a more attractive member of the opposite sex), but other people can as easily get rid of you ...

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An Igloo made of Books by Miler Lagos

An Igloo made of Books by Miler Lagos | Share of Mind - Inspirational Curiosity | Scoop.it

A great installation by Columbian artist Miler Lagos - and a fun way to use books ...

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A view worth sharing

To break into the San Francisco market, Salt Lake City-based ad agency Struck created a forced perspective installation to inspire commuters to plan an escape to Utah.

 

With a clever 3D illustration, the station’s tunnel is reborn as one of Utah’s scenic icons – the Delicate Arch in Arches National Park.

 

A great example how you can sex up a usually dull surrounding and create a special experience!

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Rudimental - "Spoons" ft. MNEK & Syron

Great song by British artist Rudimental - and a strangely absorbing and depressingly beautiful video ...

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How To Survive A Robopocalypse

You may be losing sleep over the thought of a zombie horde eating your brain. You may be having panic attacks about vampires drinking your blood. Now you really need to worry, because your vacuum cleaner is plotting against you.

 

Created by Epipheo, this animation is promoting Daniel H. Wilson's book "Robopocalypse", a novel which focuses on the aftermath of a violent uprising of intelligent machines. The author is explaining his vision of a bloody future and even offers advice on how to survive an assault by robot destroyers. Naturally, this violent prophecy is best presented with cute animations.

 

I strongly advise you watch this ad, so you'll know what to do when your toaster attacks.

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A dramatic surprise on an ice-cold day

Never change a winning team:

 

When TNT launched in Belgium last year, the TV channel hired the Duval Guillaume Modem ad agency to help them introduce the brand to a new audience. The ad campaign that followed — "Push to Add Drama" — went ultra-viral online and was hailed as one of the most creative campaigns in recent memory.

 

This year, when TNT was gearing up to launch in the Netherlands, they again hired Duval Guillaume Modem to spread the word. Knowing that a really good campaign is hard to come by, the agency decided instead to recycle their popular "Push to Add Drama" concept.

 

But there's a twist: Instead of the drama unfolding around those who dare to push the big red button, the formerly passive passers-by are now part of the action themselves — gunfights, explosions, and all. Nice way of involving them and creating an experience they surely won’t forget!

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Paramount Celebrates 100 Years With 100 Iconic Films

Paramount Celebrates 100 Years With 100 Iconic Films | Share of Mind - Inspirational Curiosity | Scoop.it

In celebration of Paramount Pictures’ 100th Anniversary US design studio DKNG were asked to create a limited edition screenprint featuring 100 of their most iconic films.

 

These 24″x36″ prints have a limited edition of 3500 and will only be available to Paramount employees. In other words, they won’t be sold.

 

However, for you movie buffs, you can still have the pleasure of figuring out which movies are included in the poster!

 

Amazing design is all about distilling the essence - and that is what DKNG did with each of the 100 films. It's awesome how easily recognisable most films are.

 

Simply great, minimalistic design!

 

http://www.dkngstudios.com/2012/06/05/paramount-celebrates-100-years-with-100-iconic-films/

 

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adidas Team GB | What will you take? London 2012

This piece from adidas is another emotional campaign, appealing to Britain's personal and national pride.

 

The 2012 London Olympic Games are a once in a lifetime opportunity. But even if you've trained hard, endured failures and disappointment, successes and achievements – will you be ready to perform in front of a nation, in front of 60 million people?

 

Will You Rise Up To Take The Stage?

 

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LEGO Build with Chrome

Just like everybody else around the world who grew up with Lego, I enjoy creating and constructing things with colourful bricks and pieces.

 

If you also love building with Lego bricks, there's now a whole new way to build - online in Google Chrome. For their 50th anniversary in Australia Lego teamed up with Chrome to create the world's biggest Lego set. With Build users are able to digitally recreate real life buildings and sites in Australia and New Zealand.

 

I love the way they transformed the joy and fun of designing, creating, building, deconstructing and remodelling into the digital experience.

 

Check it out and start building!

http://www.buildwithchrome.com/static/map

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Say Namaste to the Hinglish Project

Say Namaste to the Hinglish Project | Share of Mind - Inspirational Curiosity | Scoop.it

Ever wanted to learn how to pronounce Hindi characters? It is now possible with the Hinglish font.

 

The Hinglish Project is the great new campaign by the Indian Ministry of Tourism who has developed a special font design which tells you the phonetic sound of a Hindi character by looking at the corresponding Roman letter superimposed on it.

 

Hindi is written in the Devanagri script, which has many more characters than the English alphabet. This font, then, cannot teach you how to read words as they are spelt in Hindi, but its aim is to demystify individual letters in its script and make India more approachable.

 

Despite the superficial distinctiveness of English and Hindi, the two borrow from the same phonetic pool – they both belong to the Indo-European group of languages. This font design playfully highlights these commonalities.

 

And it is just so visually appealing! And great on T-Shirts!

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Nike Football: Cristiano Ronaldo vs Rafa Nadal

This is a great example of a brand that knows how to leverage its sponsorship assets. Usually you would have a few soccer stars together in a spot, like an all star team, but I didn't think there would be a cool way to combine a tennis pro and a football star. How wrong I was!

 

Nike gives us two of the world's biggest athletes going head-to-head on a tennis court in a battle of explosive speed. On-court, Rafael Nadal's supremacy is unrivalled (as we have seen in yesterday's French Open final). But against Cristinao Ronaldo in his new Nike shoes ... see for yourself!

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Great Flash Mobs: Carmina Burana at Vienna's Westbahnhof

After last month's video of the Copenhagen Phil Orchester (Sjællands Symfoniorkester) surprising passengers in the Copenhagen Metro went viral, here's the Austrian edition at Vienna's biggest train station Westbahnhof.

 

Organised for the Volksoper Wien, the flash mob happened on April 27th and the video just went up on YouTube.

 

Carmina Burana is a powerful piece of music and the organisers added a twist with acrobats, artisticly dancing train conductors and cleaning ladies and confetti cannons for the climaxing finish.

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Omega - 'Start Me Up'

With the London Olympics starting soon, there's also a lot of buzz about the sponsors' campaigns. Naturally, the official partners leverage their sposnorship, but there are also a lot of brands who are not official sponsors that try to jump on the Olympic-games-sports-themed train.

 

As always, there's good and bad advertising. One, really emotional example is P&G's spot that was launched for mother's day and went viral in the last few weeks (http://www.youtube.com/watch?v=NScs_qX2Okk&feature=player_embedded).

Another really great piece of storytelling is this spot done by Omega, the official time keeper for 25 Olympic games.

 

I really like that, in the spot, the focus is on the athletes' routines and concentration in the pivotal minutes and seconds before competition, a moment in time for each athlete that can set the tone for a potentially life-changing performance. This tension is underlined by the great Rolling Stones song 'Start Me Up' - and you really feel with the athletes and their anticipation.

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Looks like good Graphic Design by Dan Ogren

Looks like good Graphic Design by Dan Ogren | Share of Mind - Inspirational Curiosity | Scoop.it
Graphic and Interaction Design by Dan Ogren, a Designer from the USA.
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Tromamovies - YouTube

Tromamovies - YouTube | Share of Mind - Inspirational Curiosity | Scoop.it

The notoriously horrible studio Troma Entertainment, known for their trash-splatter-gore films, is now sharing a selection of full movies available for free on YouTube.

 

The selection now available include titles like "A Nimphoid Barbarian In Dinosaur Hell", "Monster In The CLoset" and "The Toxic Avenger".

 

The B-movies typically contain overt sexuality, nudity, and intentionally sadistic, gory, and blatant graphic violence; so much that the term "Troma film" has become synonymous with these characteristics.

 

They reuses the same props, actors, and scenes repeatedly, sometimes to save money. At a certain point, however, this became another hallmark of Troma. Examples include a severed leg, a flipping and exploding car or a penis monster.

 

Troma films feature a several rising talents before they became well-known actors, such as Carmen Electra, Billy Bob Thornton, Kevin Costner and Samuel L. Jackson.

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The Carpenter

Simply visual art!

 

This is a great video by deep green sea, a Greek videographic studio, that looks at the art & science of professionals working with their hands.

 

The way in which they depict the carpenter's act of working is simply enticing; they visualize his ideas, show how the craftsman sees shapes within the wood and give the viewer pieces of the knowledge he aquired over the years.

 

I am really looking forward to more of those!

 

(Thanks Shaun!)

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Epipheo Studios - Share Your Epiphany with the World

Epipheo Studios - Share Your Epiphany with the World | Share of Mind - Inspirational Curiosity | Scoop.it

This is the lovely/creative/strange/random homepage of Epipheo, an internet video studio, who try to show people in a fun and simple way why your product, service or idea matters to their lives. They describe themselves as "like, the Crack Commando A-Team of the marketing world. Large and small companies call us when billboards, websites and typical videos don't work."

 

They do great animation videos (like this one http://www.scoop.it/t/share-of-mind/p/1739549449/how-to-survive-a-robopocalypse) and their YouTube site is worth checking out as they uploaded nearly 200 videos on important subjects, from "Why Twilight is popular?" to "How to get rich?" (http://www.youtube.com/user/epipheo).

 

I really enjoy the way they are combining simple storytelling with nice animations and good humour. And their job section is just brilliant!

http://www.epipheostudios.com/jobs

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Great Flash Mobs: Radio Klassik in the Copenhagen Metro

Now that's a lovely way to get to work!

 

The Copenhagen Phil Orchester (Sjællands Symfoniorkester) surprised the passengers in the Copenhagen Metro by playing Griegs Peer Gynt. The flash mob was organised in collaboration with and promoting the music of the radio station Radio Klassik.

 

The Copnhagen Phil have already done a great flash mob in Copenhagen's central train station last year, where they played Ravel's Bolero - a really great piece for a flash mob.
http://www.youtube.com/watch?v=mrEk06XXaAw&list=UU1HCnpV7sB5nFyJk63FX81A&index=6&feature=plcp

 

Enjoy the music!

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