Marketing Aspect 1-Social Media
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Guide to Social Media – Toolkit – Purdue Marketing and Media

Guide to Social Media – Toolkit – Purdue Marketing and Media | Marketing Aspect 1-Social Media | Scoop.it
This is the official Web site of Purdue University Marketing and Media.
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Shannon Davis's comment, February 26, 2014 8:19 PM
When preparing to start the marketing of your business using social media, many things should be considered. First, develop a marketing team that will keep up with trends and the consumers wants. The team should come up with an objective that will be the most strategic and beneficial to the product or company's earnings. One the objective has been initiated, define the target audience and continue on from there.
Shannon Davis's comment, February 26, 2014 8:25 PM
Once the audience and objective has been proposed, continue on with the steps to be the most successful. Come up with a full proof plan to measure success, whether it be tracking web traffic or followers on websites. Another important step is to be thorough with the information provided. The team selected to run the social media accounts should be able to monitor and moderate consumer comments in order to value opinions but also keep up with the products reputation. Comments are beneficial and attacks should be tolerated but spun into a learning experience for the company.
Tami Yaklich's comment, March 3, 2014 10:18 AM
These entries are late!
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The "Ultimate" Small Business Guide to Social Media Marketing | SBA.gov

The "Ultimate" Small Business Guide to Social Media Marketing | SBA.gov | Marketing Aspect 1-Social Media | Scoop.it
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Shannon Davis's comment, February 25, 2014 10:08 PM
Getting Started With Social Media Marketing...Social media is just an extra, more beneficial way to promote your business more. Using the evolving technologies to advertise allows for more noterity within the business. keep in mind that social media marketing will not be the "magic bullet" for a businesses growth.
Shannon Davis's comment, February 25, 2014 10:12 PM
Tips to succeed using social media as a way to market a business include starting small, finding a community that benefit the product the most, and to keep an eye out for consumer opinions. Starting small includes learning the ways things work. Social media such as blogs and other accounts can be time consuming, so take things slow. Finsing communities that match the product entail demographics and focuses in on the customer base. invite people to "join" or "follow" your business on social media sites to increase a fan base. But while using social media, people are going to judge you and your business so be careful. Show customers that you value their opinion but don't allow it to make or break you.
Tami Yaklich's comment, March 3, 2014 10:18 AM
Late entries
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Social Marketing

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Shannon Davis's comment, February 25, 2014 9:16 PM
Strengths and Limitations...Social marketing can help with many spects within a business but not with every aspect The most imopactful time to utilize social media marketing is to take advantage of cultural behavior and trends to satisfy consumers wants. Sometimes social media isn't the best choice for every business because they cant't handle the responsibility ,cost, and creative work.
Shannon Davis's comment, February 25, 2014 9:22 PM
Targeting and Segmenting Your Audience... 'The first lesson of any kind of marketing is that there is no such thing as targeting the general public; social marketing is no exception."In order to get the best results possible, you should always consider the target audience. Each audience requires different communication and strategies for the social marketing program. In order to be able to correcly advertise to the specific audience, research the product and current economic health.
Bùi Thị Thúy Hằng's curator insight, October 23, 2015 9:49 PM
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.ORG, The Public Interest Registry - Social Media Case History

.ORG, The Public Interest Registry - Social Media Case History | Marketing Aspect 1-Social Media | Scoop.it
.ORG, The Public Interest Registry - Social Media Case History SITUATION .ORG, The Public Interest Registry is the authoritative entity that manages and
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Shannon Davis's comment, February 19, 2014 9:25 AM
By using social media as a way to market their brand they have seen incredible results that will benefit their business in the long run. Facts have shown that "1,000 readers in May of 2008, to $4,000 by Summer 2009, and as of October 2009, now reached slightly over 10,000 readers worldwide." So by increasing their advertising spectrum on social media websites, such as Facebook, Twitter, and even Instagram, they have seen how beneficial it is to take advantage of the new trends going on around us. The results that the company .ORG saw were more then they had ever expected and they believe that it was money well spent.
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Social Networking and the .edu Experience

Social Networking and the .edu Experience | Marketing Aspect 1-Social Media | Scoop.it
With all the Web 2.0 hype these days, it’s no surprise that student expectations of the web continue to swell. Is your institutional website living up to these expectations? Today higher education web
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Shannon Davis's comment, February 17, 2014 9:47 AM
"From 2006 to 2007 alone, the number of social network users increased by almost 12 million." Social media is a good way to promote college programs and their campuses. Almost half of teens use social networking at least once throughout the day (48%). It has been proven that a majority of college students use Facebook and one other social media website on a regular basis (45%).