For some managers, the easiest thing to do is to point the finger of blame at their team mates. This leads to lack of engagement. Great leaders know how to balance the critique of their team with the development. They also know how to motivate and inspire their team.
In this blog post, by Executive Coach Howard Shore, he shares ways to increase employee engagement and to step up into the shoes of great leadership.
Excerpt from the last article published by Heidi Cohen on her blog: "Content marketing in 2014 requires a content curation component and related strategy.
According to Google’s Zero Moment of Truth (ZMOT), buyers check an average of 10.4 sources when they research a purchase. This translates to providing lots of information targeted at answering their specific purchase related questions. The way to meet this need effectively is to add content curation into the content marketing mix.
Content curation in the content marketing mix To create an effective content offering, marketers use a mix of content strategies according to 2014 research by Curata.
65% of content is created.25% of content is curated.10% of content is syndicated.
Curated content distributed When it comes to distributing curated content, marketers focus on 3 key strategies according to Curata’s data.
Over 80% share on social media.
Actionable Content Marketing Tip: Share content created by your customers such as photographs of your product and reviews.
Over 60% share on blogs.
Actionable Content Marketing Tip: Develop blog posts based on curated articles and opinions such as round up posts.
Over 50% share via email newsletters.
Actionable Content Marketing Tip: Make sure you highlight content you created that’s appeared on other platforms such as guest blog posts.
Curation timing If content curation is an integral part of your social media strategy, it’s important to be present and share regularly across social media platforms. This is particularly important for social signals that influence search results. Actionable Content Marketing Tip: Determine what level of presence you need on various social media platforms and how much content you need to distribute to be competitive..."
Is your business held back by leaks in the bucket? In this article, you will find 8 of the Leaks that are potentially detrimental to your business success.
Cynthia K Seymour's insight:
It's still early in 2014 and we have a year's worth of success ahead of us. Have you identified the "leaks" in your business bucket? What are some areas that you might want to address to help move your business forward this year?
This article by executive coach, Howard Shore, helped me identify a couple of areas that need to be strengthened in my own business. Here's to your success!
If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?
WordPress is the engine that drives over 150 million blogs on the World Wide Web. It is open source software that provides access for developers to create add on-ons (plugins) that increases its functionality for users with a few clicks.
If you want to check out the top 30 most popular WordPress plugins in more detail then here are the links with more in depth information.
All in One SEO PackAkismetGoogle XML SitemapsContact Form 7NexGen GalleryWP Super CacheGoogle Analytics for WordPressWP TouchWordPress ImporterJetPack by WordPress.comFast Secure Contact FormWP Page NaviWordPress SEO by YoastShare Buttons by LockerzWP e-CommerceGoogle AnalyticatorYet Another related Posts PluginTiny MCE AdvancedSociableReally Simple CaptchaGTrans WP to TwitterBroken Link Checker Add ThisW3 Total CacheBuddy PressWP-DB-BackupSmart YouTube ProRe-DirectionWP Polls
Brandwatch have released a study this week highlighting the growing trend in ‘dual screening’. According to the research, displaying a hashtag at the beginning of a show can increase online conversation about a programme by almost two thirds (63 per cent). After studying the top 50 US and Uk shows over 2012, it revealed that Great British Bake Off in the UK (#gbbo) and The Voice (#nbcthevoice) and The Biggest Loser (#biggestloser) in the US were making the most of growing and retaining their Twitter fanbase....
What’s innovation? According to Fast Company, which just came out with its annual list of World’s Most Innovative Companies in 2014, “the belief that a product or service can radically remake an industry, change consumer habits, challenge economic assumptions.” Translated, it means companies that can make you believe that there is a whole new way of doing things. In general, in lists of most innovative or valuable companies list by other entities, few travel brands ever make it. So we’re happy to see travel getting its rightful place in big recognitions like this one.
Via Roland Schegg, Wendy Forbes
Cynthia K Seymour's insight:
What is interesting is most of these are not traditional "travel" industry examples.
“ Google Glass, the wearable computer that doctors and schoolchildren are experimenting with, is now making its way into the airline industry. Virgin Atlantic today began a pilot program in which its concierges”
Via Wendy Forbes
Cynthia K Seymour's insight:
Once again... Virgin proves to be on the cutting edge of technology and travel!
Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.
SEO and Social Media are becoming more intertwined every day. Think about what are you business goals, then decide which option, or both, are right for your company.
Gen C is a powerful new force in consumer culture, a mindset defined by creation, curation, connection, and community. 80% of Gen C is made up of millennials, YouTube’s core (though by no means only) audience.
If you’re new to social media marketing, or if you aren't seeing much return on your investment, try my top tips for time-saving on social media engagement:
Use common sense.
There is a temptation to try to be everywhere, on all social media platforms, spreading the word. Why not try using common sense instead, and create a stronger online presence on key platforms, where you know your target clients or customers are hanging out? Engage with solid social media strategy before jumping on any social platform for the sake of just being there.
My personal preference for saving time and pre-scheduling social media content is via HootSuite. It’s a simple, intuitive, and results-focused content management platform, which also delivers brilliant analytics.
Any marketing activity needs to monitor and measure itself, to see how effective it really is over a period of time. Social media marketing is exactly the same. Use analytics, via Google, Facebook Insights, Social Flow and HootSuite.
Use the clock.
Thanks to Hootsuite, and rigorous time-keeping, I ensure that my social media marketing (outbound content) takes no longer than 30 minutes per day to deliver, with 15 minutes for monitoring, and a further 15 minutes to engage and assist new prospects online.
Use your blog.
An effective blog is also an excellent tool for giving structure, substance and social media content across the whole mix of platforms you’re engaging on.
Face it. Humans love to talk about themselves, particularly on social media. For the first time in history, social media offers us a way to let our friends, family, and the rest of the world know about our accomplishments. We might not be winning Super Bowl rings or Oscars, but we are generating other accomplishments and we want our peeps to hear about it. LinkedIn knows this and used it to their advantage last week.
As social media tears down the walls between brands and consumers—and puts a premium on visibility and engagement—companies are finding that getting their CEOs out in front of online channels is becoming a more essential part of a brand’s business strategy.
When public relations firm Weber Shandwick looked at the online activity of CEOs from 50 of the world’s largest companies in 2010, only 36% were considered “social”—meaning they engaged on a company website, appeared in a video on the company YouTube channel or had a public and verifiable social network profile or blog. In 2012, when Weber Shandwick studied the same brands, nearly double that percentage were deemed a “social CEO,” at 66%....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.