Sex sells. No doubt. But writing on sex and sexuality is not easy, especially when one has to clarify innumerable times that she is not selling porn but erotica. "The difference between erotica and porn is the line that separates sex from sensuality. It is extremely unfortunate erotica is considered same as porn," says Sreemoyee Piu Kundu, writer of Sita's Curse which in her own words is India's first feminist erotica. "It has been the greatest challenge – to resurrect an age-old Indian cultural tradition, while also trying to adapt the genre to the changing mind and body of a modern Indian protagonist," she says.