AHAlife founder Shauna Mei has launched a new site to focus on products for "sexual enlightenment"
Startups that seek to introduce consumers to new products have been a steady theme in the rise of online shopping. Now so-called discovery commerce companies are circling a new market: sex toys.
It’s easy to see the logic. Revenue at brick-and-mortar stores that specialize in sex paraphernalia was about $610 million in 2013, according to research firm IBISWorld.