Most people think of male prostitution as dangerous, degrading and exploitative work. But there are some who are attempting to reinvent it as a profession free of stigma by using all the tools of modern business, writes Mobeen Azhar.
"The aim is to be the best escort in the world." Josh Brandon's conviction is punctuated by a strong Welsh valleys accent. The twentysomething moved to London four years ago with dreams of modelling and celebrity.
But soon after his arrival he began working as an escort. Now he has a price list which includes hourly rates and a discount for block booking. He issues loyalty cards so customers who pay for nine "appointments" get their tenth free.