All this is about sex as warfare or as a hunt. The beautiful women are the prey, the object is to get them in bed, and the advice the PUAs give is all about that. The scoring is based on how many one-night stands a man can get, preferably with women who weren't that much into him in the first place. And the basic trick is male dominance. You pretend to be a dominant alpha male, and then you get all the pu**y that rightly belongs to you.